Marketing Week’s Post

Happy Saturday everyone! The week behind us was full of incredible new beginnings, for The Greatest Game! Change is hard, yet… “To change with change is the changeless state.” Weird, right? This past week I was pressing pretty hard, and specifically letting people know that it is my belief that Topgolf Callaway Brands is likely to fail, bigly, and soon. Naturally, there are stakeholders who disagree. The ex-CEO for Topgolf insinuated that I have an addiction to crack cocaine, haha, and that I had better be careful before I get sued! His thoughts didn’t linger with me for long, because I understand how to look at things from his perspective as well as my own; enough said on that. It was a criticism that came from an employee of Topgolf Callaway Brands who would be adversely impacted if what I believe is coming, does in fact become a reality, that is still on my mind, this morning… This was his input, unedited: “I have to say, Dave, it seems weird to me that you sign each post with “grow the game together” and “with gratitude always” while actively rooting for an industry giant to fail. Why?” Answer: First and foremost, I am not and would not “root” for someone else to fail; not ever. Mainly, the reason I am sounding the alarm now is to allow people the time to digest this possibility of collapse for this “industry giant”, especially those who would be adversely impacted by it. Decades of poor leadership, and a corrosive environment for the entire United States golf development ecosystem, is the reason they are vulnerable at this time. For the past two quarters, we have heard their leadership forecast stability and optimism, and to be blunt, I believe they are clueless, at this moment in history. That’s all, folks… Let’s #growthegame Together With gratitude always

🚀 Elevate Your Brand! 🚀 Unleash the power of disruption in the franchise industry! Sponsor the Disruptive Franchise Awards 2024 and position your brand at the forefront of innovation. Connect with industry leaders, gain exposure, and leave a lasting impact. Let's disrupt together! 🌐 DM for our Sponsorship Prospectus. #InnovationLeaders #FranchiseRevolution

🚀 Elevate Your Brand! 🚀 Unleash the power of disruption in the franchise industry! Sponsor the Disruptive Franchise Awards 2024 and position your brand at the forefront of innovation. Connect with industry leaders, gain exposure, and leave a lasting impact. Let's disrupt together! 🌐 DM for our Sponsorship Prospectus. #InnovationLeaders #FranchiseRevolution

🚀 Elevate Your Brand! 🚀 Unleash the power of disruption in the franchise industry! Sponsor the Disruptive Franchise Awards 2024 and position your brand at the forefront of innovation. Connect with industry leaders, gain exposure, and leave a lasting impact. Let's disrupt together! 🌐 DM for our Sponsorship Prospectus. #InnovationLeaders #FranchiseRevolution

🚀 Elevate Your Brand! 🚀 Unleash the power of disruption in the franchise industry! Sponsor the Disruptive Franchise Awards 2024 and position your brand at the forefront of innovation. Connect with industry leaders, gain exposure, and leave a lasting impact. Let's disrupt together! 🌐 DM for our Sponsorship Prospectus. #InnovationLeaders #FranchiseRevolution

📣 ANNOUNCEMENT. This one just hits differently.💥 If there’s one thing to bet on, always bet on yourself & always listen to your intuition. She’s been moving in silence but it’s time to share @catalyst9golf with the world! This new firm is focused on a select portfolio of top tier talent, our CatalystCollective*, and strategic advisory for brands and organizations within Golf. ⛳️🏁♟️ ••• I’m so excited for this next move, my clients, my team, and what we’ve been building for our amazing golf community. 🚀 Please give @catalyst9golf a follow on Instagram, subscribe to our newsletter on our site, and stay tuned for more fun announcements!📲 // Statement below. +++ “After successfully building and selling one of the golf industry’s strongest and most influential talent management and brand marketing firms, I came to the realization that my vision had become clouded and that I still had much to accomplish. My ultimate goal has always been to positively disrupt this wonderful industry and sport I love, by scaling talent, brands, and organizations. It is now time to shift my focus towards the future. CATALYST9, a turnkey brand-building firm, will act as a fractional CMO/CSO for high-level talent, brands, and organizations with a strategic focus. Golf is the pure embodiment of all sports and entertainment, and we are thrilled to apply our formulas, knowledge, and ambition to support the industry’s future.” - Jess McAlister, Founder and CEO #CATALYST9Golf #golfcompany #golfmarketing #talentmanagement #sportsnews #sportsbiz #golfnews #breakingnews #sportsindustry

Champions Products & Services become number ONE This afternoon my Champions quote is:"Always ask Yourself how You can help the other Champions and always ask them how You can help them ..., knowing that You care about the other Champions means something to them ..., and that something can make the difference for You between winning and losing." Remember that Champ and always become the Champion in You. Just like that. #business #brands #Champions #quote

Great sporting events beget great partnerships and advertisements. And EURO 2024 is no different. This Budweiser spot isn't particularly dynamic or innovative (referencing a multi-decade championship drought) but in leveraging England's "last living legend" from its 1966 championship team, cleverly branding their product with an unactionable call to action, and putting together a moody, optimistically spirited commercial, the spot works. But does it work in England? Curious to hear people's thoughts. UEFA EURO 2024 Budweiser Brewing Group UK&I #advertising

Champions Products & Services become number ONE This morning my Champions quote is: "Champions make their own decisions, without listening to anyone, take ownership and controll, create own identity and destiny, without thinking of the other ones, building their own future and empires, so in my opinion is freedom the way of a real Champions living." Remember that Champ and always become the Champion in You. Just like that. #business #brands #Champions #quote

Champions Products & Services become number ONE Today my Champions quote is: "Being educated by the right Champions Partner is essential, being monitored and under Your own responsibility too, becoming the Champion in You is following this proces." Remember that Champ and always become the Champion in You. Just like that. #business #brands #champions #quote #nr1 #numberone