Morgan Stanley CMO Alice Milligan explains how serving as the presenting sponsor for new docuseries "In The Arena: Serena Williams" reflects the company’s marketing priorities.
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Hear this: It's a noisy world for #brands and #mediabuying. Whether #advertising on linear, streaming (OTT/CTV) or Free Advertising Supported Television (FAST) Channels--one thing remains true for national #corporate brands--YOU PAY to break-through the noise and clutter. On our platforms, iconic programs like Masterpiece, NOVA, Antiques Roadshow, American Experience, Frontline and most PBS KIDS' show titles--by design and intention--limit the number of sponsors (advertisers) at the top and bottom of each episode. Taking a value-step further: we never feature two competing brands in the same ad pod. Get the download and connect with our team. (See comments for link.)
⛱ Looking for a refreshing platform to help your brand stand out nationally this summer? Then dive into PBS' national audiences! Partnering with us gives your brand a competitive edge in the market - viewers are 29% more likely to remember companies they see on PBS versus advertisers they see on commercial networks. Download our 1-sheet for more sizzling stats and to learn more about our PBS National Corporate Sponsorship packages. https://hubs.li/Q01ZQN0s0 #NationalCorporateSponsorship #MediaBuyers #Marketing
Make a Splash with a PBS National Corporate Sponsorship this Summer!
pbssales.sgptv.org
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Ever sat down to ponder the secret behind successful marketing sponsorships? I represent clients in negotiating these agreements and I've seen what works - it's all about creating strategic brand partnerships that allow a smooth, balanced exchange of brand equities. Consider this scenario: two companies, seamlessly intertwined. Both their brands operating in a way that their audiences and values overlap, yet remain distinguishable. Pretty cool, right? In this carefully constructed symbiotic relationship, brand equities are transferred in a way that is so natural, it’s almost invisible. It's about maintaining a balance that strengthens both of the brands involved. When negotiations come around, the goal isn't to get as much as you can for as little as possible. The real vision is of a thriving ecosystem where all parties involved benefit. In the grand scheme of things, it’s not about getting the biggest piece of the pie. It's about making a bigger pie. Finally, remember: successful marketing sponsorships aren’t just about making your brand stand out. They’re about creating a space where both brands can flourish, hand in hand. Cheers!
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At it again folks! I had a lot of fun writing this blog off the back of the Summer of Sport event and report that we did as part of 72Point Group. Take a look and if you want a deeper dive into OnePoll's consumer insights into audience engagement with sport, click on the link in the blog and download the report, it's well worth a read! #marketresearch #insights #sport #brand #marketing #pr #news
"The summer of sport offers a golden opportunity for brands to connect with consumers on a profound level. As millions of people worldwide tune into major sporting events, brands have the chance to not only promote their products but also communicate broader brand messages and foster a sense of community." Read OnePoll Head of Marketing Dawn Chapman's latest blog post: https://lnkd.in/eBTVmTq8
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Global Director of Content Strategy at Buttermilk, Community-First Creator Agency (Ex-Charlotte Tilbury | Ex- Boots UK x VMLY&R | Ex- Exposure)
Sports and me aren’t really a thing (soz, I’m more likely to grab at a beauty sponge than some type of ball) but Sports Direct have been doing magnificent ads for the last few years where they feature prominent creators into TVC and ATL, in order to speak to their audience in the right way. We love to see it #christmas #influencermarketing #ads
Sports Direct is the latest brand to release its Christmas ad and, similar to last year, there’s a whole host of recognizable faces making an appearance, but it’s the positive message behind the campaign that the Frasers Group-owned brand wants people to remember. “It has been a tough year for everybody,” says chief marketing officer Beckie Stanion. “We wanted to deliver a message that was really uplifting and doesn’t actually cost anybody anything. It’s really around inspiring kids and adults to dream at Christmas.” Read the full interview here: https://lnkd.in/egZ3uKGd
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Advocate at Rajasthan High Court | Senior Editor | Content & Brand Moderation | Writer | Equestrian 🐎|
"Retailers that truly embrace their community teams excel significantly 🏆," says the ES Think Tank Host Trey Holder and his dear friend, Derek Gaskins cannot agree more! For the 'marketing superhero', "Building the Brand is the key," and that's how he raised his son, who is breaking records out there! Here's an exclusive discussion between two thought leaders on the growing trend of brands favouring college athletes over Pros. P.S: I've topped it with a recent Harvard Review Harvard Business Review Dive in and join the conversation 💭:
Are Brands Favoring College Athletes Over Pros? Ace Marketers Trey Holder and Derek Gaskins Discuss NIL's Impact
essentiallysports.com
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"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.
Why creativity will be more important than ever at Cannes Lions
adage.com
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Timely thinking from Arthur Solomon for PR News: Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins. Media coverage of the Super Bowl, to be played at Allegiant Stadium in Las Vegas, on Sun., Feb. 11, is heating up—and the crescendo is certain to increase as the game comes closer. But instead of only feel-good stories, some of the coverage will focus on injuries to the brains of players and betting from home. Because of the major media’s increasingly negative reporting about sports and athletes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients. With controversy now a frequent element of the sports scene, it's time for new sports sponsorship thinking. https://buff.ly/3SeGwZM
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Here some of the 2023 best clippings about our clients. Some of the main articles on events and press launches that we made during 2023. Check the post to learn more about Nude Project, Adidas, Fila and Flower Burger. We are ready for all the news that will come this year. #bestclippings #wearebusy #digitalpr
WE ARE BUSY on Instagram: "Here some of the 2023 best clippings about our clients 🗞️ We are ready for all the news that will come this year 💫 • Digital Pr: @wearebusypr Press Office: @studio_zanoletti • @adidasita @nudeproject @filaeurope @flower_burger"
instagram.com
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Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.
Impact for Good -- Brands that Move NY Invest Media Dollars in NY Transit
outfront-social.com
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Transforming New York's Transit Landscape: Uncover the symbiotic dance of brands intertwined with the very essence of NYC. Learn how transit advertising goes beyond mere visibility, embodying a narrative of impact, engagement, and community support. Embrace the movement as brands direct media dollars into NY transit, nurturing the life force of our city.
Impact for Good -- Brands that Move NY Invest Media Dollars in NY Transit
outfront-social.com
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