Philadelphia cream cheese is preparing for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee:
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Here’s One of Doritos’ successful Campaigns:🍿 Doritos, a popular snack brand, executed a highly successful campaign called "Doritos Crash the Super Bowl." Launched in 2006, this campaign involved crowdsourcing creative and entertaining advertisements from fans to be featured during the Super Bowl, one of the most-watched television events in the United States. The campaign invited fans to submit their own Doritos commercials, and the winning entry, determined through online voting and a panel of judges, earned the creator the chance to see their ad aired during the Super Bowl. In addition to having their commercial broadcasted to a massive audience, winners were also eligible for cash prizes. The "Doritos Crash the Super Bowl" campaign not only engaged the brand's fan base but also generated a tremendous amount of buzz and anticipation leading up to the Super Bowl. The commercials submitted by fans were often humorous, creative, and sometimes even controversial, adding an element of unpredictability to the brand's advertising. This campaign demonstrated the power of user-generated content, social media engagement, and the ability to leverage a major event for brand promotion. "Doritos Crash the Super Bowl" was considered one of the most successful and memorable Super Bowl advertising campaigns, showcasing how FMCG brands can creatively involve their audience in marketing initiatives. Watch the video commercial here: https://lnkd.in/dsKHMXdm #doritos #funny #campaignsuccess #marketing #usergeneratedcontent
Doritos “Crash the Super Bowl” - Live the Flavor 2007
https://www.youtube.com/
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April Fools 2024 Recap: Get Bricked Up, Smelly Blender Bottle Cologne & DONUTS? Every year, brands flex their creative muscle to put funny spins on their products. Whether it is launching odd flavors, or random rebrands- brands love pranking their followers. But is it funny or just cliche, cringe marketing? This year I saw an influx of thought leaders on Twitter and LinkedIn discussing how April Fools efforts are just a waste of time because everyone does it now. Regardless, I had our team send over their favorite April Fools content and today we are breaking down 5 of our favorites: Gymshark Dunkin' Bucked Up RYSE Supplements C4 Energy #aprilfools #marketing #ecommerce
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Artist/Designer writing about entrepreneurship. UCLA Design Alum. Follow for posts about business, design, AI, & my journey.
Is this the next Liquid Death? This new sparkling water brand is called "Not Beer." It looks like beer... It feels like beer.... But actually, it's just sparkling water. Zero Carb, Zero Alcohol, Zero Cals. The idea came to the founder when he saw a Budweiser billboard advertising zero-carbs. He thought, "At what point is this just water?” One of Liquid Death's key claims to fame was that "looked" like beer, and exploded in the bar, festival, club scene etc. Basically, it was a way for people to "look" cool, for those who opted to not partake in alcoholic beverages. So for Not Beer, I think they realized, "Why don't we just lean into that entirely, create a knock-off Budweiser can, and see where it takes us?" My question is, will this rebranding/positioning be enough for them to compete Liquid Death, who is now valued at a whopping $1.4 Billion? What do you think?
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Check out the latest Insights & Outcomes report, specifically for our friends in beer marketing. #budlight #modelo #michelobultra #search #display #brandedcontent Subscribe to our YouTube channel and see the full video.
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Sizzling innovation! 🔥 Our latest campaign is turning heads and tantalizing taste buds in the city streets. This mobile masterpiece showcases the art of grabbing attention where it counts. Tell us, what's the most delicious ad you've spotted in the wild? #OutOfHome #MobileAds #AdvertisingInMotion #FoodieAds
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Our team of branding experts create advertising campaigns that work magic within any budget! ♦ Marketing Strategist ♦
Hats off to greatness in our industry. I often say that creativity is the lifeblood of marketing, and every now and then, a campaign comes along that deserves a standing ovation. Enter Red Truck Beer's fully functional boombox beer case. Created as a promotion for their Truck Stop Concert Series, this isn't just another beer case; it's an acoustic marvel. Slide your phone into the designated slot and let the cardboard-constructed "amplifier" do the rest. Plus, it features a QR code linking to bands showcased at the concert series, blending tech and tradition seamlessly. Kudos to Laura Gerber, Red Truck's VP of Sales and Marketing, for pushing boundaries by shifting from traditional in-store contesting to digital. The result? Increased social engagement, user-generated content, and more digital impressions than ever before. What's even more impressive is how well the agency partner Will and Metropolitan Fine Printers Inc. collaborated. They focused not just on design but also on ensuring the boombox sounded just as good as it looked. It's not easy to bring music and beer together in a way that resonates with the audience—literally. As someone who's deeply involved in the marketing world, I can appreciate the meticulous craft and innovation that went into this. So here's to Red Truck Beer, to music, to creativity, and to thinking outside the (beer) box. #MarketingInnovation #CreativeCampaigns #RedTruckBeer #UserGeneratedContent #DigitalMarketing
Why Red Truck Beer designed a boombox beer case
https://strategyonline.ca
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Looking forward to the future ------------------------ Commercial Consultant / Chef de Marque Cacher at KLBD
#FMCG advertising / promotion. How a small brand, with a small budget, capitalised on a much large brand. #branding #promotion #startups
Some think this advert is a bit of a joke. In truth, it hides a super smart strategy 👇 BRLO is a tiny challenger brand in the alcohol-free beer category. It can't compete with bigger beer brands on media spend, so they knew they had to do something different. 𝗧𝗵𝗲𝘆 𝗵𝗮𝗱 𝘁𝗼 𝗼𝘂𝘁𝘀𝗺𝗮𝗿𝘁 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝗱 Looking to culture they realized people were tiring of 'perfect' yet wholly inauthentic portrayals of men, especially in the outdated beer category. So they repositioned themself in the space... 𝗙𝗥𝗢𝗠 Another perfectly inauthentic beer brand. 𝗧𝗢 A very authentic, full-bodied, and juicy beer. Yet the cleverest part of this strategy? They stole FAME from one of the most 'FAMOUS' inauthentic ads of the moment...CK...genius! BTW if you liked this post check my full strategy breakdown for free in my newsletter. Every week I show you the strategies behind the world's top brands. Join for free here: https://lnkd.in/ecaE-pzt ♻ share if you found this post useful _________________________________________________________ Big shout out to A D who showed me this ad first. Highly recommend giving him a follow. Also big shout to the team behind it: Reza Ramezani Virginie Briand Charley Stadler LOVE YOUR WORK 👏 👏👏👏 #marketing #brand #strategy #tiktok
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How to make your beer ads so good, people will forget they're watching ads. Our new report analyzes the top performing beer ads of the summer. Learn what makes them effective and how you can use these insights to create great ads for YOUR brand. DM me today to learn more about how MarketCast can help you create ads that stand out. #beer #advertising #marketing #brand #marketcast #fandom
With summer beer ad campaigns getting frothy, we used MarketCast Brand Effect to measure the performance of top advertisers in the category to understand which ads were driving the strongest recall and likability and which were ones were falling flat. Crack a cold one and take a read: https://hubs.li/Q01YbfGl0 Featuring ads from: AB InBev, Anheuser-Busch, Constellation Brands, The Boston Beer Company
Cracking Open the Top Performing Beer Ads for the Summer | Marketcast
https://marketcast.com
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Prediction time: at NEXT years Super Bowl, a THC beverage will be one of the advertisements in the Big Game. At $7MM a pop for a 30 second spot (the price for this years ad slots) - and assuming 10% marketing spend, that implies that in-named company will be at a $70MM run-rate (likely higher). Definitely possible - and would the the ultimate normalization flex IMO and I’ll be there cheering on from the sidelines (actually likely from my couch). My money would be on Cann or BRĒZ based on the market today… Seeing the negative alcohol trends, also imagine that ~$60MM being spent by beer and wine companies on this years game won’t likely stem the tide (unless they’re advertising Non-Alc bevvies).
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In full support of this.
Some think this advert is a bit of a joke. In truth, it hides a super smart strategy 👇 BRLO is a tiny challenger brand in the alcohol-free beer category. It can't compete with bigger beer brands on media spend, so they knew they had to do something different. 𝗧𝗵𝗲𝘆 𝗵𝗮𝗱 𝘁𝗼 𝗼𝘂𝘁𝘀𝗺𝗮𝗿𝘁 𝗶𝗳 𝘁𝗵𝗲𝘆 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝗼𝘂𝘁𝘀𝗽𝗲𝗻𝗱 Looking to culture they realized people were tiring of 'perfect' yet wholly inauthentic portrayals of men, especially in the outdated beer category. So they repositioned themself in the space... 𝗙𝗥𝗢𝗠 Another perfectly inauthentic beer brand. 𝗧𝗢 A very authentic, full-bodied, and juicy beer. Yet the cleverest part of this strategy? They stole FAME from one of the most 'FAMOUS' inauthentic ads of the moment...CK...genius! BTW if you liked this post check my full strategy breakdown for free in my newsletter. Every week I show you the strategies behind the world's top brands. Join for free here: https://lnkd.in/ecaE-pzt ♻ share if you found this post useful _________________________________________________________ Big shout out to A D who showed me this ad first. Highly recommend giving him a follow. Also big shout to the team behind it: Reza Ramezani Virginie Briand Charley Stadler LOVE YOUR WORK 👏 👏👏👏 #marketing #brand #strategy #tiktok
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