Pedestrian Group, the media company owned by Nine Entertainment, has announced that it will cease licensing several overseas titles amidst a wave of job cuts and a greater focus on its own wholly-owned brands. The titles that will be affected include Vice, Gizmodo, Refinery29, Kotaku and Lifehacker. “We’ve made the tough decision to focus on our wholly owned Pedestrian brands where we control the strategy, the content, the product, the sales and the outcome – the entire business. This will have an impact on roles within the group and I appreciate the uncertainty this change creates, so we will be in contact immediately with those people,” according to an email from Matt Rowley, CEO of Pedestrian Group, towards its staff. #mediaandentertainment #layoffs #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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WHY ? 🤔 Inhouse livestreaming: Brands create their own livestreaming in China because.... https://lnkd.in/eKqCWvQ2 #ecommerce #marketingtochina #livestreaming
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I'll admit it—Brandish is my first agency job. 🙋♀️ I didn't make the rounds at multiple local or regional agencies before landing at Brandish. Background: I've been working in comms for almost ten years but I came to Brandish after working in the non-profit sector + freelancing. I was what you call "in-house" comms / marketing. I've worked with agencies. I've only seen the first season of Mad Men. Those are my ad credentials before 2019. Cut to 2019: Make the switch to #AgencyLife. Switching sectors is always a bit hard—learning the new language, industry expectations and tropes, key players, legacy thought leaders, disruptors, etc. But one thing I learned right away is: When an agency is "independent" it really does mean something. I have a film background, and "indie" means something there too. Really proud to say we joined Strategy Online's Indie List. CC: Lee Waltham Derek Elliott Alexandra Martin Justine Dechaine Owen Black Jillian L. #IndieAgency #Prairies
While we were busy merging with RED The Agency recently, the big news just keeps coming from Brandish. We’re excited to share that we’ve joined Strategy’s 2024 Indie List. “It’s not about being the biggest; it’s about being the most impactful while staying true to our values. We’re here to create profound and impactful creative campaigns.” Lee Waltham, Co-Founder & Managing Partner. Toss a tap to learn all about Brandish and see what makes us tick. https://lnkd.in/gPx_7xcg
Helping brands pursue relevance
https://strategyonline.ca
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How did Kanye West's advertisement, shot on 𝘇𝗲𝗿𝗼 𝗯𝘂𝗱𝗴𝗲𝘁, spark $19 million in Yeezy sales? The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior. During the Super Bowl, this 30-second ad raised eyebrows as nobody anticipated this unconventional advertisement on such a massive platform. Filmed entirely on his cell phone camera from the backseat of a car, West delivered a straightforward message, urging viewers to visit his commercial website, yeezy.com. "𝘏𝘦𝘺 𝘺’𝘢𝘭𝘭, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘠𝘦, 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘮𝘺 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭," 𝘩𝘦 𝘴𝘵𝘢𝘵𝘦𝘥. "𝘈𝘯𝘥 𝘴𝘪𝘯𝘤𝘦 𝘸𝘦 𝘴𝘱𝘦𝘯𝘵 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘮𝘰𝘯𝘦𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘴𝘱𝘰𝘵, 𝘸𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 – 𝘸𝘦 𝘥𝘪𝘥𝘯’𝘵 𝘴𝘱𝘦𝘯𝘥 𝘢𝘯𝘺 𝘮𝘰𝘯𝘦𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘢𝘤𝘵𝘶𝘢𝘭 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭. 𝘉𝘶𝘵 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘪𝘴 𝘐 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶 𝘵𝘰 𝘨𝘰 𝘵𝘰 𝘠𝘦𝘦𝘻𝘺.𝘤𝘰𝘮." The commercial of the year is both the funniest and the most impactful, with 𝘂𝘀𝗲𝗿-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 content dominating the scene. Want to see the full video? Link in the comments 👇 Follow Saqlain Mughal for more daily insights 🔔 S/O Mahdi #ecommerce #marketing #superbowl #yeezy #ugc
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Condé Nast, publisher of The New Yorker, Vogue, Vanity Fair and other global titles faces layoffs as it shifts strategy due to digital ad market challenges and evolving audience behavior. To compensate, the company has ambitious plans to double its consumer revenue over the next five years, focusing on subscriptions, e-commerce, and other income streams. Read our full coverage here: #subscriptioninsider #subscription #recurringrevenue #subscriptioneconomy #subscriptionbilling #subscriptionmodel #magazine #broadcastmedia #membership #subscriptionservice #svod #streaming #publishing
Condé Nast Cuts 5% of Workforce and Pivots Focus to Subscriptions and E-commerce
https://www.subscriptioninsider.com
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The experts at HOYTS Group and Val Morgan didn’t see it coming quite as it did. Hoyts CEO Damian Keogh says he was “laughed out of the room” for suggesting #Barbie would take $35m at the Australian box office. It's now tracking upwards of $70m – meaning Margot Robbie’s not the only one in the pink. Kia, AAMI, Chemist Warehouse, Modibodi and Nintendo aside, #marketers are kicking themselves for being equally blind to the opportunity. Now Val Morgan’s phone is ringing hot with advertisers “asking what are our next ten Barbies”, per MD Guy Burbidge. He and Keogh have a good idea what they are. They think the lesson for brands is to think earlier and smarter about IP marketing. Meanwhile, #Barbenheimer has brought lapsed cinema audiences back to screens – 15 per cent hadn’t been for a year, per Hoyts 2.5 million member #loyalty data – auguring well for a year in which the box office is powering back to the billion dollar mark. Plus, says Burbidge, cinema’s investment in #attention data is having a “significant” revenue impact as marketers seek mass cultural alternatives to sport. Here’s the next big screen bets they think marketers should be laying over the next 12 months. #marketing #media #advertising #attentioneconomy #cinema #culture
Lessons from billion dollar Barbenheimer: Brands to rethink IP marketing, merch as Hoyts, Val Morgan bosses say marketers scrambling for ‘next ten Barbies’ - Kia, AAMI, Chemist Warehouse win big | Mi3
mi-3.com.au
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Good Attitude makes Good Performance
[GOOD ATTITUDE MAKES GOOD PERFORMANCE] Our Creative Advertising Agency defines a positive mindset as the key ingredient for success. In the fast-paced world of creative advertising, success isn't just about talent or skills—it's about attitude. At MONQ, we firmly believe in the power of a positive mindset. "Good Attitude makes Good Performance." But what exactly does this motto mean to us? First of all, it's about fostering a culture of positivity within our agency. We understand that challenges and setbacks are inevitable in the advertising industry. Still, by maintaining a good attitude, we can approach these obstacles as opportunities for growth and innovation rather than roadblocks. A positive mindset also translates into how we collaborate with our clients. We believe in building strong, trust-based relationships that are founded on mutual respect and positivity. By maintaining open communication and a can-do attitude, we can work together seamlessly to achieve outstanding results. Furthermore, our motto serves as a guiding principle for our creative processes. We encourage our team members to think outside the box, take calculated risks, and embrace experimentation. A good attitude fuels creativity and allows us to push boundaries, delivering impactful and memorable campaigns for our clients. As we continue to evolve and innovate, our commitment to maintaining a good attitude remains unwavering. Because we know that when we combine talent with positivity, the result is nothing short of exceptional performance. MONQ, where a good attitude isn't just a motto—it's a way of life. #MONQ #CreativeAgency #Advertising #Seoul #Korea #PositiveMindset #GlobalAdvertisement #GoodAttitudeMakesGoodPerformance
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Some lesson took a year to learn. Last year this time, a leading global brand invited us for the pitch. But in the brief, they really wanted to go more tech based approach because of the global guidelines. And i disagreed with them. I believe this was not an good idea, the brand need to build emotional connection with local people. And we didn’t work for this. And today that brand came back to us and request for creative to connect with local. And he admitted that previous tech approach direction failed. Sometimes a lesson took not only money, but time. If you are the one in the battlefield, sometimes you may need to stand what you believe. Because at the end, you cannot blame global. Let’s take massive ownerships. And make sure this time you win. #ahkar #advertising #mcix
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𝐁𝐨𝐚𝐭 𝐭𝐚𝐤𝐞𝐬 𝐚 𝐝𝐢𝐠 𝐚𝐭 𝐚𝐩𝐩𝐥𝐞 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐩𝐫𝐢𝐧𝐭 𝐚𝐝 Consumer electronics brand Boat has taken a dig at global tech giant Apple in a print ad on 𝐓𝐡𝐞 𝐓𝐢𝐦𝐞𝐬 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚 newspaper. In the advertisement, the brand urges individuals not to conform to the stereotype of a '𝐟𝐚𝐧𝐛𝐨𝐲' often associated with Apple customers, but rather to adopt the identity of a '𝐛𝐨𝐀𝐭𝐡𝐞𝐚𝐝'. The visuals depict a red apple (𝐬𝐲𝐦𝐛𝐨𝐥𝐢𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐀𝐩𝐩𝐥𝐞) versus boAt earphones. While the ad doesn’t explicitly and categorically illustrate Apple or its products, the implications are clear. Towards the bottom of the ad is a copy that counts the advantages of Boat products over other brands. It reads, “𝑩𝒆𝒕𝒕𝒆𝒓 𝑩𝒂𝒔𝒔. 𝑩𝒆𝒕𝒕𝒆𝒓 𝑨𝒄𝒕𝒊𝒗𝒆 𝑵𝒐𝒊𝒔𝒆 𝑪𝒂𝒏𝒄𝒆𝒍𝒍𝒂𝒕𝒊𝒐𝒏. 𝑩𝒆𝒕𝒕𝒆𝒓 𝑩𝒂𝒕𝒕𝒆𝒓𝒚 𝑳𝒊𝒇𝒆.” #Boat #Apple #Advertisement #Startup
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Creative Strategy Director The Fuel Agency | Brand Building Creative Stratagist & Creative Director. Art at Unwellbunny.com
Today I thought I’d write something about my experience in the advertising and the creative industry. I first started interning in it in Adelaide in year 10. I sat in on radio ad reads with an industry man called Gerald McGrath, a legend of the Adelaide advertising scene. I always felt excited about it, people are shaped by their experiences and I felt shaped by Adelaide’s creativity. I would later spend time at KWP and worked directly with a CD named James Richard as a replacement art director. He taught me to think deeply and beyond what was being asked for in the brief and this was a profound influence on my mind and career from that point on. Marketing and Advertising are hugely competitive industries. This competitiveness drives one-up man ship. It requires huge opinions and unrelenting belief. I spent the early part of my career doing crazy overtime, late nights, weekends, and having no other life than one of learning how to be a creator. It was hard a lot of the time, I was trying to be useful, but couldn’t comprehend the bigger picture. I learnt a lot and never gave up. I was grateful for all of these learnings. As I continued I learnt how to contribute properly and gave everything I had to be helpful in the right ways. As my career evolved so did my approach. That one up man ship, slowly started to seem questionable. What were we all trying to out do? At a certain point I realised we were trying to win. Win pitches (obviously), win accolades, win approval of our peers, win validation for our time well spent (especially if we were doing lots of overtime). I realised we were in the business of winning, but where was the gratitude? It wasn’t until I failed. Which took the form of giving up the things that I had won. The big job and position and all that came with it. Everything I’d worked for and the success. At a certain point. I gave it up. So now what. I recognised at that point it had never been about winning. It had always been about caring. About the creativity, the experiences, the opportunities, the endeavour, the love of making new things that helped business grow, culture and society change, that made others better. Those things positively changed circumstances. This industry is an incredible one. Out of these moments I realised it isn’t about outdoing each other. It’s about making things better, and inspiring each other. Which also builds business and helps creativity and builds new things which can all sit in that blinding pursuit of capitalism if we need it to do that as well. Ultimately I have immense gratitude. I am better than ever at what I do. I’m not out here competing, I’m out here being myself with incredible love for what I can contribute. I love that I can help make things better (bigger if they want to be). And I love that I am in an industry with people who care as much as they do. Marketing and advertising means gratitude to me. In spirit of contribution, I thought I’d share that today.
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Experienced and Results-Driven Sales Director | Driving Enterprise and SMB Growth with Multi-Platform Digital Marketing Strategies | Award-Winning Leader at LOCALiQ
Finding "Rockstar" employees is more challenging now than it has been in a long time. Once you hire that person, only time will tell if it was a good decision or not. When I receive messages like the one below, it makes me feel great and proud because I know I made the right choice. Well done Rachael Burton! #localiq #networking #advertising #marketing #media #branding
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