Market Performance Group’s Post

We celebrate the exceptional women of Market Performance Group, recognized by DSN as Top Women in Health, Wellness & Beauty, 2024. Congratulations to Kate Dingley, Jillayne Tompkins, Liz Bakken, Susan Celentano, Jennifer Day and Rachel Tetreault. We are so grateful to have these inspirational, talented leaders on our MPG team! They go above and beyond to make contributions with high impact for their clients and communities. Please join us in celebrating them, and all this year’s winners who are positively shaping the industry. #leadership #womeninbusiness #health&wellness #beauty #DSN #MarketPerformanceGroup #MPG

Our Target Team volunteered at Second Harvest Heartland in Brooklyn Park, Minnesota, and sorted, labeled, weighed, and packed produce to help get nutritious meals to those in need. This incredible organization is on a mission to help end hunger and address food insecurity within the local community. We are truly proud to see our team donating their free time to such an important organization and cause. #MarketPerformanceGroup #MPG #MPGGiveBack #volunteer #CommunityService #EndFoodInsecurity

The Market Performance Group (MPG) is celebrating a new chapter with the grand opening of their Bentonville office. Fueled by recent growth, the move provides a spacious and central location to support their expanding team and client base. Situated just minutes from Walmart's HQ, the strategic placement fosters collaboration, centralizing MPG and their clients under one roof. A celebratory ribbon-cutting ceremony marked the occasion. MPG's leadership team, including CEO George Cleary, EVP Todd Matherly, VP Chandra Camacho, and VP Debbie Alsup, were all present, along with several leaders from the community, underlining the significance of this milestone. More than just a bigger space, the new office symbolizes MPG's commitment to strengthening client relationships and actively engaging with the Bentonville community. The entire Walmart Team is buzzing with excitement for the opportunities this expansion presents. With increased capacity and a focus on community outreach, MPG is poised to continue its impressive growth trajectory while making a positive impact on both clients and the Bentonville area. #MarketPerformanceGroup #MPG

🤝 National Hire a Veteran Day 🤝 What do Veterans and Market Performance Group employees have in common? • Proven leadership and collaboration • Strong work ethic and dedication • Diverse and adaptable skill sets • Resilient and solution-oriented mindsets MPG believes in hiring the best of the best, which is why we’re supporters of hiring veterans. Veterans have not only held the biggest position in the world by serving our country and protecting our own, but they bring exceptional skills, dedication, and leadership to the workforce. Hiring veterans not only acknowledges their sacrifices but also enriches our organizations with their unique perspectives and unmatched work ethic. Are you a veteran looking for work? Come join our team! Visit https://lnkd.in/e9u-PJwF and see our current open positions. #MarketPerformanceGroup #MPG #Markerting #Ecommerce #HybridWork #WorkLifeBalance #HireAVeteran #SupportOurTroops #VeteranEmployment #VeteransDay #NationalHireAVeteranDay #LoveWhereYouWork #WhoWeAre

Marketers, there's a new twist in the cookies saga! 🍪 Third-party cookies may remain in the mix. Google seems to be making a significant pivot in its approach to third-party cookies in Chrome, leaning towards an opt-in model. Will enough consumers opt in? Or will the new model echo Apple's ATT/App Tracking Transparency? 🤔 Meanwhile, expect to see IP Protection added to Chrome's Incognito mode as Google continues to evolve its Privacy Sandbox. 🔒 How will this news impact future programmatic ad buys? What do these new developments mean for your brand? Should you still be preparing for a cookie-less future? Drop a note below 👇 or reach out to Rachel Tetreault or Tripp Standa for a conversation. 💬 #DigitalMarketing #PrivacySandbox #BrandStrategy #GoogleUpdate 

Our dedicated volunteers were back at The Hoboken Shelter serving up a delicious summer cookout! Shahlan Aldabagh and his family served lunch to over 100 guests. The menu included 192 hot dogs, a Mediterranean salad, 150 bags of chips, 150 cans of soda, and 200 cookies! We love to see the dedication to this wonderful organization that Shahlan and his family show every month! #MarketPerformanceGroup #MPG #MPGGiveBack #volunteering #CommunityService #ValuesInAction

Retail is rapidly becoming Ret[AI]l! Already, nearly 60% of consumers say it’s enhanced their online shopping experience. And they have high expectations for brands to do more in the future. Some say it’s like the first iPhone introduction. Others liken it to the discovery of electricity (seriously). How much is real? How much is hype? Where should your investment be prioritized? Given the rapid pace and overwhelming number of AI advancements, it’s not an easy decision. In his latest Reiser’s Pieces, Jason Reiser advises zeroing in on three pivotal areas where AI is already driving valuable return on investment. Read Jason’s insights here👉 https://lnkd.in/ewaw5-Tr . For a conversation specific to your brand, reach out to Jason at Jason.reiser@mpgllc.com. #GenAI #omnicommerce #marketing growth #CustomerExperience #marketperformance group #mpg

That’s a wrap! Prime Day 2024 is in the books and initial data is in. We are excited to share the amazing successes our Client Services team had this year, in the coming weeks. But today both Numerator and Pacvue have some great information to share, which we’ve summarized into some tips for your next Prime Day or Prime Big Deals Day   TIP #1 : Plan Your Deal Type Large portion of customers chose to partake in Prime Day Deals (41%) vs. Lightning Deals (28%) 53% Of Customers saved products for purchase for prime day, expecting deals to happen 98% of customers knew prime day was coming   TIP #2 : Know Your Customer 88% of shoppers were prime members 77% were female 63% of customers were satisfied with the level of PD deals 54% checked pricing across channels   TIP #3 : What’s Next? Back To School (Early/Mid-August) Fall Prime/PBDD (Mid/Late October) Cyber-5 (Nov 28th – Dec 2nd)   

We are pleased to announce that Tara Thomas has joined Market Performance Group full time as Vice President, MPG FleXforce, our plug and play resource for marketing and full commercialization support. Tara comes to us with over 20 years of diverse operating experience. She held key roles at Pfizer, GSK, and Haleon, including Director of Global Digital Strategy, Director of Business Operations LATAM, US Pain Franchise Lead, and US Wellness Innovation Lead. Additionally, Tara has experience in the Food, Energy, and Chemical sectors, having worked at Gerber, Mobil Oil, and FMC in roles across Brand Management, Business Planning, and Engineering. Please help us congratulate Tara and wish her well in her new role. #MarketPerformanceGroup #MPG