Mark Devlin’s Post

How crisis ready is your brand? Despite an ever-present array of events that may form the catalyst for negative publicity, for most companies brand and reputation risk management remains elusive – until an incident or crisis occurs. Issues management specialist Impact PR looks at the growing risk to firms in this NZ Manufacturer magazine article: https://lnkd.in/gdPHTMrN

Safety is not just a word; it is a culture and a commitment that involves all of us. Do you know our principles? 💡 ✅Prevention and Responsibility: Risk prevention is our priority, supported by shared responsibility from management to each employee. ✅Commitment and Training: We invest in the development of competencies that teach our employees to act safely. ✅Operational Excellence: We are convinced that a rigorous approach to safety and health is the path to business excellence. ✅Integration into Management: Safety and health are key components of our business strategy, reflecting our dedication to sustainability and corporate responsibility. #Safety #CelsaGroup 

Crisis Management- Malaysian airlines MH370 “The greatest accomplishment is not in never falling, but in rising again after you fall”-Nelson Mandela What if the fall is so severe, deep and painful, how does one rise again? Crisis Management is difficult to impart, learn and practise, the real experience comes after a crisis, until then its only theory! Every Organisation & individual goes through a crisis at some point of time, both due to internal or external factors. But if the prime reason is external factors-then many a time we can predict based on past experience and in cases where external factors are beyond the control & unknown factors have induced the crisis it will be so tough for the organisations and its leaders! One such case which is unparalleled in the history of Aviation is- Malaysian Airline flight MH370 carrying 227 passengers and 12 crew members went missing & its whereabouts still unknown after 9 years, killing all 239 on board & the most intriguing part is the reasons still unknown! Organisations & leaders are wired to get to the root cause, analyse the reasons and fix it, but in this case there is no past history, no information and no clue what went wrong. In such a situation how does the leadership address the same? Cases like these will push the company to the wall as, everything built over several decades goes for a toss- Brand, confidence, morale, safety and security and above all the trust of multiple stakeholders: Employees, Investors, Shareholders, Management, Vendors & Suppliers, statutory bodies including the Government and social trust too. As a leader how does one act in a major crisis like this and address the concerns of all stakeholders and face the challenges and relook & rebuild the organisation from the scratch and regain the trust of the all the stakeholders? In this case, Yin May Lau, CMO, Malaysian Airlines, has revealed how the company went through the worst crisis and the entire crisis was handled and managed exceeding well and regained the trust of all stakeholders. Some key take aways and quotes: 1. Learning from difficult times- “The biggest lesson for us is realising how a lot of things may not be in our control. But what matters is how we recover and what we do after that. Being agile and planning in advance so we can move immediately was another big learning”. 2. Believe in Data: “We have a saying:In life we believe in God, in work we believe in data. Don’t do things that you ‘feel’ like, everything must be data based. Everything we do, from retargeting to our marketing communications and campaign management is based on data”. 3. Safety & Security- “Safety & security are a non-negotiable part pf the brands DNA, the moment either is compromised, all other parameters in the corporate score-card turn to zero”. #crisismanagement #decisionmaking https://lnkd.in/dZ223MJZ

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gEjdcVJX

The Role of Brand PR in Crisis Prevention While managing crises is essential, preventing them in the first place is equally crucial. Brand PR can play a vital role in crisis prevention by proactively monitoring your brand's online presence and industry developments. Stay ahead of potential issues by actively engaging with customers, addressing concerns promptly, and incorporating feedback into your operations. Conduct regular risk assessments to identify areas of vulnerability within your organization and industry. By anticipating possible challenges, you can implement contingency plans and prepare your team to handle crises more effectively. Remember that the best way to avoid a crisis is to consistently deliver on your brand promises and maintain open and transparent communication with your stakeholders. Building a strong foundation of trust and credibility will serve as a protective shield during challenging times.

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gyerSPNt

Crisis Management- Malaysian airlines MH370 “The greatest accomplishment is not in never falling, but in rising again after you fall”-Nelson Mandela What if the fall is so severe, deep and painful, how does one rise again? Crisis Management is difficult to impart, learn and practise, the real experience comes after a crisis, until then its only theory! Every Organisation & individual goes through a crisis at some point of time, both due to internal or external factors. But if the prime reason is external factors-then many a time we can predict based on past experience and in cases where external factors beyond the control & unknown factors have induced the crisis it will be so tough for the organisations and its leaders! One such case which is unparalleled in the history of Aviation is- Malaysian Airline flight MH370 carrying 227 passengers and 12 crew members went missing & its whereabouts still unknown after 9 years, killing all 239 on board & the most intriguing part is the reasons still unknown! Organisations & leaders are wired to get to the root cause, analyse the reasons and fix it, but in this case there is no past history, no information and no clue what went wrong. In such a situation how does the leadership address the same? Cases like these will push the company to the wall as, everything built over several decades goes for a toss- Brand, confidence, morale, safety and security and above all the trust of multiple stakeholders: Employees, Investors, Shareholders, Management, Vendors & Suppliers, statutory bodies including the Government and social trust too. As a leader how does one act in a major crisis like this and address the concerns of all stakeholders and face the challenges and relook & rebuild the organisation from the scratch and regain the trust of the all the stakeholders? In this case, Yin May Lau, CMO, Malaysian Airlines, has revealed how the company went through the worst crisis and the entire crisis was handled and managed exceeding well and regained the trust of all stakeholders. Some key take aways and quotes: 1. Learning from difficult times- “The biggest lesson for us is realising how a lot of things may not be in our control. But what matters is how we recover and what we do after that. Being agile and planning in advance so we can move immediately was another big learning”. 2. Believe in Data: “We have a saying:In life we believe in God, in work we believe in data. Don’t do things that you ‘feel’ like, everything must be data based. Everything we do, from retargeting to our marketing communications and campaign management is based on data”. 3. Safety & Security- “Safety & security are a non-negotiable part pf the brands DNA, the moment either is compromised, all other parameters in the corporate score-card turn to zero”. #crisis management # Decision making https://lnkd.in/dZ223MJZ

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gyerSPNt

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gyerSPNt

The Role of Corporate Perception in Crisis Management: Protecting Your Brand https://lnkd.in/gyerSPNt