Marisa Ferreira’s Post

An insightful take on the current state of #Cannes #advertisingawards and #multiculturalism I'm interested to hear more thoughts on this from the #linkedin #community

Is it time for Cannes Lions to have a Multicultural Category? Like many of you, every year when I leave the Cannes Lions Festival of Creativity, I leave inspired. And since I’ve had the honor to a judge a few times in my career, I’m always challenged to do my part to move the industry forward. First, I would like to give credit where credit is due. Cannes Lions has done well when it comes to supporting and encouraging diversity and inclusion, especially for people of color. This year I saw more folks that looked like me strolling La Croisette than ever before. This is thanks in part to Inkwell founder, Adrianne Smith and the Cannes Do Initiative, and recently Peter Ukhurebor of BLK@ and Imani Laners’ The Impact of Color Cannes.  Kudos when it comes to agencies, brands and companies bringing in talent from the entertainment, music and sports industries respectively. But with all of that, I find it lacking in The Work itself. At the end of the day, isn’t that what we are celebrating? Having a dedicated multicultural category would go a long way to set the stage for more entries that have truly targeted multicultural creative, strategic consumer insights, PR, media, activations and data executions. This also applies to the opportunity for multicultural agencies, brands and media companies that unceremoniously contribute so much to the industry, to be seen on the world stage. Many Bronze, Silver, Gold and even Grand Prix Lions have been taken home that have borrowed, tapped into or have been influenced by trends that were created from multicultural communities. It’s past time to give multicultural the opportunity to get its flowers. Or better yet…it’s Lions. #CannesLions2024 #CannesLions #Creativity #CannesDo #BlackAtCannes

At Publicis Sapient, we are dedicated to transforming our clients' businesses with a vision that transcends borders and reshapes the global landscape.   Each project at Publicis Sapient is infused with a unique essence, where groundbreaking solutions and fresh insights emerge from our rich cultural heritage and diverse perspectives. Our teams in LATAM are redefining what's possible, blending local insights with global perspectives.    What does it mean to be MADE IN LATAM?   It means harnessing Latin America's dynamic energy and innovative spirit to drive global digital transformation. It means fostering cultural connections and infusing our work with the rich flavors, vibrant landscapes, vivid colors, and resonant sounds of the regions our teams call home.   It's a mindset driven by entrepreneurial spirit, characterized by community participation in our crafts and empowerment. Our teams harness their crafts and capabilities to tackle the challenges of emerging markets.   #PublicisSapient #MADEINLATAM #DigitalTransformation #Innovation #GlobalImpact

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

Well, how about that. The global leader in Effectiveness awards rankings on the WARC Effective 100 is Omnicom. While we are thrilled to lead the Middle East on the WARC Creative 100 rankings, the Effectiveness rankings lead at a holding company level is lovely news as well. Great creative leads to great effectiveness. #TheWorkTheWorkTheWork #IMPACTBBDO #BBDO #WARC BBDO Worldwide

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth

Heading to Cannes this month? Join executives from Nielsen and TikTok as they discuss how marketers can measure success in the ever-changing digital landscape.

Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon.     Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way.     I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate.   My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates.   As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud.   Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo    #CannesLions2024 #OmnicomCannes #TheDisruptionCompany

How many of us have probably put too much information into a campaign brief in the past! The saying "less is more" or "quality over quantity" is so true when writing a brief. I'm not 100% sure how accurate the following is, but the team at BetterBriefs gave a great summary from Cannes and shared this BA brief for the recent 'Windows' campaign. Objective: Grow consideration for BA. Target audience: Britains earning middle to higher incomes + who fly on a regular basis. They all have different and unique reasons for travel. Message: Discover more original experiences with British Airways. I love how brave this is, and while it is so simple, I suspect a fair amount of time went into getting to this stage.

At #PublicisSapient, we are dedicated to transforming our client's businesses with a vision that transcends borders and reshapes the global landscape.   Each project at Publicis Sapient is infused with a unique essence, where groundbreaking solutions and fresh insights emerge from our rich cultural heritage and diverse perspectives. Our teams in LATAM are redefining what's possible, blending local insights with global perspectives.    What does it mean to be MADE IN LATAM?   It means harnessing Latin America's dynamic energy and innovative spirit to drive global digital transformation. It means fostering cultural connections and infusing our work with the rich flavors, vibrant landscapes, vivid colors, and resonant sounds of the regions our teams call home.   It's a mindset driven by entrepreneurial spirit, characterized by community participation in our crafts and empowerment. Our teams harness their crafts and capabilities to tackle the challenges of emerging markets.   #PublicisSapient #MADEINLATAM #DigitalTransformation #Innovation #GlobalImpact https://lnkd.in/d7ZQs5Ky