Marilois Snowman’s Post

In the seemingly never-ending saga around #cookies' official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements. One identity resolution company recently generated some positive results with a media agency. #IntentIQ used an approach that blended cookie-based and cookie-less solutions in a partnership with independent full-service agency Involved Media for a campaign executed for an education client. In this piece by Michael Burgi, we speak to Fabrice Beer-Gabel, Shukmei Wong, and Marilois Snowman of Mediastruction.

The future of digital advertising will require respect for user privacy and data autonomy. Check out the link below to learn how companies can embrace the shift toward privacy to boost brand awareness, trust, and loyalty. #advertising #paidsearch #digitalmarketing

"In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations" In the latest Eye On 2024 Blog, Eyeota, a Dun & Bradstreet company's Head of APAC, Trent Lloyd discusses his 2024 predictions and further illustrates the 5 Trends to Watch in Campaign Personalization in 2024 and beyond. Read the full blog here 👇 https://bit.ly/48m8d7Z

With the tracking of mobile device IDs being phased out to ensure better protection of user data, marketers are modifying consumer data and campaign targeting strategies. This shift is requiring more advertising platform vendor and partner collaboration and is leading to new opportunities for those creating unique solutions to privacy guidelines. Marketers have had time to adjust and modify their data strategies. Advertisers need to prioritize privacy when it aligns with their customers' desires. #firstpartydata #mobileadvertising #consumerprivacy #vujadedigital #thirdpartycookies #privacysandbox

The shift toward privacy-centric mobile advertising is going to impact all corners of the industry. As the use of third-party cookies becomes obsolete, brands must adapt to a new landscape. In balancing relevancy with transparency, the brands that thrive through this transition will be those that align targeted promotions with an ethical approach to data use.  #firstpartydata #mobileadvertising #consumerprivacy #vujadedigital #thirdpartycookies #privacysandbox

Cookie still here: Where are marketers headed? Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective advertising, say experts. Russhabh R Thakkar #Cookie #WebCookie #Advertising

🌟 Get Ahead in Digital Advertising Post-Third-Party Cookies Deprecation! Chrome's third-party cookie deprecation poses challenges, but alternatives like RampID and UID 2.0 are emerging. Simpli.fi offers robust cookieless solutions, including ZTV and Addressable Geo-Fencing, ensuring targeted ads without cookies. Stay ahead with Simpli.fi's proactive approach to privacy and future-proof your campaigns! #DigitalAdvertising #CookieDeprecation #SimpliFiSolutions 🚀

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The recent delay in #cookie deprecation brings more time to prepare for the future of #advertising. Despite this, 44% of brands and agencies are concerned about the possibility of executing cross-channel media measurement, and many other challenges. Dive into our latest blog post to explore how this shift impacts the industry and what strategies advertisers are adopting to stay ahead. Read more here ⤵️

With the phasing out of third-party cookies and increasing privacy concerns, advertisers and media companies must adapt their strategies to respect user privacy while still delivering effective advertising. This requires finding new, ethical, and symbiotic ways to source and use data for campaigns and consumer interaction. This Adweek piece suggests that long-term solutions will continue to evolve, incorporating technologies like clean rooms and UID2 to facilitate secure data sharing between advertisers, publishers, and third-party data providers. This highlights the ongoing importance of data-driven advertising and the need for continuous adaptation in the digital advertising ecosystem. #DataDriven #Advertising #FutureOfAdvertising