Maria Giacobbe, CLMP™️’s Post

Always been a fan of Jon Loomer's work... I’m excited about how Conversions API (CAPI) will turbocharge our marketing data in 2024. Instead of relying solely on pixel data and its limitations, CAPI unlocks deeper insights, especially in the post-purchase customer journey. Imagine sending additional data/events to your media platforms which you cannot do through pixels now such as highly qualified leads or new user purchases or subscribed for X months, and so on. All custom events that matter to your business. This granularity will not only improve tracking, optimization, and reporting of your paid campaigns but also enable you to move beyond guesswork and make data-driven decisions to improve KPIs, etc.   Who else is excited about CAPI's potential? Share your thoughts below!

⏳ 🍪 The start of 2024 marked a milestone in the deprecation of third-party cookies, with Google beginning to block them on 1% of Chrome traffic. That moment officially kicked off a five-month testing period to compare advertising performance across audiences who are still served ads with cookies and those whose advertising is supported with API tools from Google’s Privacy Sandbox. As the industry moves forward with Privacy Sandbox testing, our Chief Product Officer at Criteo, Todd Parsons, breaks down why scale matters for meaningful results: 👉 https://lnkd.in/dru4w8fa #criteo #thirdpartycookies #privacysandbox

How will Chrome's elimination of third-party cookies impact Meta advertisers? That's a good question. There's plenty of unknown. While I'm not a cookie expert, I set out to learn everything I could about this topic. In this post, I attempt to shed some light on what's happening, how it may impact advertisers, what we still don't know, and what you should do to prepare. Start here... https://lnkd.in/gwmPpP9i

With Google's latest announcement, it looks like the delaying game is over and cookies are here to stay... Piero Pavone, CEO at Preciso, weighs in: "Google’s decision to backtrack on deprecating third-party cookies in its Chrome browser is disappointing, but not surprising. It’s four years since Google first announced its intention to phase out third-party cookies in 2021, since when it has been delay after delay. All the while, Google’s alternative, the Privacy Sandbox, has met with criticism from advertisers and publishers, and concerns from regulators over its potential to cause ad spend to become even more concentrated on Google’s ecosystem at the expense of its competitors. To all those companies that have been seeking an alternative to third-party cookies, my advice would be to keep going." Check Piero's full comment in Mediashotz: https://lnkd.in/dVWJ2XsZ #DigitalMarketing #Privacy #Adtech #Cookies #Innovation #Preciso

This isnt surprising as Open Internet will suffer much more and years of advertising maturity pushed out especially in browser first world. My predicition ecosystem needs approx another 3-5 years with meaninful marketshare of Human Media, Connected TV and Retail Media ecosystem bringing following 1. More Search inventory backed by retail media ecosystem which is intent driven with easier attribution journey 2. Human Media - which fragements audiences to intent signal with strong context and creative with feedback loop built into content 3. Connected TV - which brings in more digital dollars with advertiser Measurement models more TV like informed with co-hort based data signals Its exciting to see lot of hard work being put by pubs to build first party data and innovating happening by likes of CJ for enabling pubs which has 1P data signals to make them available to advertisers on Performance Media metrics. #CJ #affiliate #cookies #programmatic #performancemedia #CTV #commercemedia

SURPRISE! 🍪 1. Google has postponed the removal of third-party cookies on Chrome again due to regulatory and industry pressures. 2. The UK Competition and Markets Authority (CMA) has paused Google's cookie phase-out to investigate potential anticompetitive behavior favoring Google's ad products. 3. Industry feedback on the Privacy Sandbox's APIs suggests they disrupt traditional ad mechanisms and could increase Google's market dominance. 4. The Protected Audience API (PAAPI) in the Privacy Sandbox has faced criticism for causing higher latency and lower ad revenue in tests. 5. Industry leaders expect the eventual elimination of third-party cookies on Chrome, but anticipate challenges during the transition, especially during the holiday season. 📖 Read the article by Alyssa Boyle from AdExchanger here: https://lnkd.in/g2z_RYMg 🌎Join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX

The Privacy Sandbox, Google's replacement for third-party cookies, is designed to solidify Google’s monopoly over the Web…and online advertising. Advertisers will have even less control over ad pricing and performance once this new system is implemented. But you don't need to depend on Google's monopoly to reach users. Brave Ads lets you run high-performing, targeted campaigns and provides actionable insights while still protecting user privacy. Read our coverage of Privacy Sandbox to learn how Brave Ads are becoming a viable alternative to Google Ads : https://lnkd.in/e58uZJVu #advertising #onlineadvertising #adtech

Google's Privacy Sandbox feels more like a sand pit, after early testers say it's not ready to take over post-cookie, programmatic advertising. Analysis after analysis puts Google in a bad spot with its bold plan to remake digital advertising. Google says to give it time, the results will change once it's fully operational. “That’s another thing that I see as being a little bit frustrating,” Criteo Todd Parsons said, “which is, well, this isn’t a functioning market yet, so how could you possibly predict the performance of it.” Well, partners have tested it and found reasons for concern, even though they mostly say the sandbox can be fixed. MiQ, NextRoll, Index Exchange, and others gave their feedback, ranging from some positives about measurement, to negatives about Google's market share and publisher revenue in Privacy Sandbox. NextRoll even found a security hole that Google is working to patch. #Google #programmatic #cookies #cookieless #adtech #PrivacySandbox https://lnkd.in/eJjkJZf2

Big news! Meta will introduce €9.99/month paid subscriptions for ad-free versions of Facebook and Instagram in Europe starting in November. My takeaway: 1) How many users will be willing to pay for an ad-free experience since ads are not as intrusive as on YouTube? 2) How will this impact the CPMs and the cost of advertising (fewer people to advertise to)? 3) Will we have more data than now on users who continue to use the free ad-supported version? 👉 Also, the timing is just before the Black Friday - Cyber Monday promotions. Are we in here for a rollercoaster of performance in Q4 on Meta Ads? 🤔 Let me know your thoughts in the comments.

Regarding the article's headline, it appears that DV360 can effectively purchase Chrome´s sample, even without customers having testing capabilities. Other noteworthy buyers at this point include Criteo, RTB House, and TikTok. Many familiar names aren't at the top, but please remember, the dataset I'm referring to is really limited, so take it with a grain of salt. It is actually quite hard to get a holistic view of DSP´s in this context since all essential signals are not available. Speaking about DSPs in general, I understand that everyone wants to innovate their own solutions to strengthen their position, that's great. However, I believe that prioritizing support for open standards and already available signals would ensure privacy compliant scalability. Hope these topics are on top of backlogs, and I believe they are, right? Feel free to reach out if you'd like to discuss this further, and if any DSPs are interested in setting up tests, don't hesitate to contact us!