Maria Azofra’s Post

To celebrate Women's History Month, I want to share this quote from April Dunford. It is something that, as marketers, we should all take to heart. 🧡 "If we fail at positioning, we fail at marketing and sales. If we fail at marketing and sales, the entire business fails." #Marketing, #WomensHistoryMonth, #Branding, #WomenEntrepreneurs

I'm honored to be presenting at #WE23 this October! Will you join me at the annual conference of the Society of Women Engineers - SWE in Los Angeles? My session, 'I'm Me, On Purpose - Intentional Personal Branding' takes place on October 28th and explores how to communicate your personal brand by taking a look at the personal brands of some of the most well known celebrities and discussing how they've successfully branded themselves. Learn more: we23.swe.org #LiveWithoutLimits

This week, we are featuring Violette Forman, General Manager at Havertys Furniture, for our Women in Furniture series! 🗣 https://bit.ly/4aADuWj Violette shares her thoughts on the importance of networking in the furniture industry. 👏🏼 Learn more in her article.

So thankful to have been invited to speak at the Business Women's Forum. Thank you to everyone who had a part in it from Krystin Blauch and George Book, Jr. at West Shore Chamber of Commerce to Morgan Earnst at Carlisle Area Chamber of Commerce, and many others who had a part in the event! I just got my feedback from the surveys and am flattered by the responses (still dealing with that pesky #impostersyndrome I think) and challenged by the advice for improving my presentations. In case this post happens to make it to the feed of the person who noted they wish they had access to the slides (first, let's thank the LinkedIn algorithm gods, if so), please reach out to me and we can connect to get you what you need! If you're the person who'd like to know more about how this can be used for nonprofits ... some words for you: Since I began at a nonprofit decades ago, my opinion has been that a nonprofit should function like a business, so take a little of that advice for B2Bs into consideration for your sponsorships and recruiting, plus some from the B2C for increasing your mission's awareness and fundraising campaigns, and you should be on your way to success. Or perhaps you are (or know) the person who I heard was recording parts of it? (I think???) I'd like to see/hear how I sound as a presenter. And, in general, marketing and advertising should be highly customized to your organization and your specific goals (Step 1) before getting into what demographic targeting you should be doing or other platforms you should be using. And we didn't have a full 8-hour day or 40-hour week to really get into the weeds on marketing alone. But if you want to brainstorm or talk more, maybe I'll see you at an upcoming American Marketing Association of Central PA event or elsewhere?? I'm always happy to talk marketing and media!

Why is female leadership crucial in today's carpet industry? As the landscape evolves, we sat down with influential women driving change – all Label STEP Certified Partners – to explore their perspectives on the role of women in shaping the future of handmade carpets. Stay tuned for a series of insightful posts. This post includes perspectives from Larissa Sarjeant from ClassiCon, Caroline Lindsell from A RUM FELLOW, Annique Drechsle from Designercarpets Drechsle, Maryam Ebrahimi EDELGRUND, and Nathalia Gregores from Shame Studios. We share this in conjunction with our series on women in the handmade carpet industry. Read further articles in the STEP News section. https://lnkd.in/ex2f9q-x #FairTrade #HandmadeCarpets #WomenInBusiness 

Kicking off CommerceNext today with Trailblazing Women in Retail moderated by Cindy Marshall was a great way to start my day. This panel of leaders shared personal journeys and great advice that I couldn’t write down fast enough. #womeninretail #commercenext

National Women's Month may have come to a close, but it's never too late to celebrate the ladies who paved the way for others! 👩💼 These trailblazers made their name in the field of marketing through outstanding achievements and accomplishments, and they continue to be an inspiration to any woman who's trying to break the glass ceiling. Don't forget to appreciate the women in your life, today and everyday! 🌸 Read the full blog here: #TheStellarEnterprise #WomensMonth #Marketing

In many workplaces, Women's Day is celebrated with flowers, chocolates, and online shopping vouchers. While these gestures are nice, they can overshadow the true essence of empowerment. Tokenistic activities like discussions and awards may lack depth and fail to truly influence mindsets. It's time to move beyond clichés and prioritize meaningful actions that support women in the long term. Let's focus on honoring women's achievements throughout the year, without relying solely on traditional symbols like pink ads, roses, and chocolates. #womensday2024 #Empowerment #genderequality #EmpowerWomenEveryday #MeaningfulActions #BeyondClichés #HonoringAchievements #InclusivityMatters

Looking for something to watch with your cup of coffee? ☕ Check out Liz Stack's (Sr. Brand Manager at Yotpo) thoughts about celebrating women in #ecommerce below. And get the full episode here, where Liz talks about her experience as a #communitymanager: 👉 https://lnkd.in/eTiGxy-p Perfect to learn while taking a little break.

The SIMPLEnetworking Tip: In honor of National Women's Small Business Month, the SN Tip of the week is to write a positive review if you have utilized services from a women owned small business. Offer insightful details from your valuable experience. Use this tip to increase brand awareness. #WomensSmallBusinessMonth #Fempreneur #SIMPLEnetworking @chichiokezie