Maria Wallenius’ Post

Amplify your marketing impact like never before with our partnership with Eyeota, a Dun & Bradstreet company, a global leader in addressable, privacy-compliant audience data. Together, we're empowering advertisers to unlock the full potential of Outra's proprietary UK property data with over 60+ audiences and custom datasets through Eyeota's cutting-edge Audience Marketplace. With this collaboration, brands and advertisers can now enrich their customer intelligence and amplify the outcomes of their marketing investments. This allows marketers to create personalised and effective campaigns through privacy by design and innovative technology to fuel omni-channel campaign performance and enhance marketing analytics.  Together, we're reshaping the landscape of programmatic advertising and providing brands with powerful tools to elevate their multichannel strategies. #advertisingandmarketing #audiences #data #programmatic #innovation

🌟The Flow Audience Calculator 🌟 As we all know, in today's digital landscape, budgets and the evolving privacy regulations presents significant challenges for brands & agencies aiming to maximise conversions & ROI. The focus on meaningful online interactions with customers has never been more critical. As a first-party data provider, we recognise the complexities that agencies and brands face, our goal is simple, let's simplify this process. What is the Flow Audience Calculator? 🔍 Our new Audience Calculator is designed to empower marketers by streamlining the creation of tailored first-party data audiences. This is not just a tool, it’s essential for informed campaign planning. Marketers can now make data-driven decisions with confidence, leveraging upfront cost and reach estimates to optimise their strategies. Would love for you to test it & let me know what you think 🚀 #FirstPartyData #DigitalMarketing #AudienceTargeting #FlowLiving

#CTV is the future of TV advertising. It offers advertisers a way to reach their target audiences with more precision and measure the effectiveness of their campaigns more accurately. But there are still some challenges to overcome before CTV can reach its full potential. Louqman Parampath, VP of Product at Roku Inc., joined us in Cannes to discuss the challenges and opportunities of CTV advertising. He shared his insights into the effectiveness of TV as a performance channel and audience targeting in the age of streaming. Watch our panel recording to hear what Louqman and our other panelists had to say: https://lnkd.in/gUqBw9XQ #Streaming #PerformanceMarketing #TargetedAdvertising #CTVadvertising #AdTech2023 #Advertising #Marketing

Industry experts predict ad spend will jump 9.2% this year over the 8.4% original forecast. But how do you make the most out of your budget and capitalize on increased spending? With OnSpot solutions: ✅ Advanced analytics: Gain deep insights from high-quality data to inform your strategy. ✅ Audience building & activation: Build custom audiences and launch campaigns with ease using our self-service platform. ✅ Integrated DSP: Streamline campaign management and media buying with our powerful DSP solution. ✅ Attribution reporting: Measure the true impact of your campaigns and optimize for maximum ROI. Stand out and thrive in this competitive environment with the right tools: https://bit.ly/47W37iA #OnSpotData #OnSpotSolutions #DigitalMarketing #DataDrivenInsights #MarketingOptimization #TargetedMarketing

How can you leverage the power of contextual advertising and first-party data? 💡 First-party data, collected with user consent, lacks scalability and precision when used alone. Contextual advertising, on the other hand, offers scalability and enables custom audience creation, leading to more impactful advertising beyond traditional metrics. Combining and leveraging first-party data with contextual advertising allows marketers to refine their strategies further, and empowers marketers to create high-impact campaigns while respecting user privacy. Learn more: https://lnkd.in/gQ3VpsZK #ContextualAdvertising #FirstPartyData #PrivacyFirst Seedtag

In Q3 of this year, advertisers are going to lose the ability to deterministically (1:1) target users in advertising. Third-party cookies, crucial to remarketing and prospecting activity will no longer be effective once Chrome, along with all other major web browsers, deprecate this form of tracking. This change in advertising will force brands and their agencies to use probabilistic versions of targeting and attribution, to understand if their media $$ were well spent. Google's GA4 360 (web & app measurement platform) offers several solutions to mitigate this loss in data, one of those being predictive modeling of first-party audiences. These audience cohorts can then be pushed back to media platforms to improve advertising performance. We're already trying to get ahead of these changes, and have rolled out several predictive audience projects, including this one with Carparts.com! https://lnkd.in/gQRtW7Tn #thirdpartycookies #googleanalytics4 #bigquery #googlemarketingplatform #googlecloud

How can you leverage the power of contextual advertising & first-party data? 💡    First-party data, collected with user consent, lacks scalability & precision when used alone. Contextual advertising, on the other hand, offers scalability & enables custom audience creation, leading to more impactful advertising beyond traditional metrics. Combining & leveraging first-party data with contextual advertising allows marketers to refine their strategies further, & empowers marketers to create high-impact campaigns while respecting user privacy. Learn more: https://hubs.li/Q02rP3RP0 #ContextualAdvertising #FirstPartyData #PrivacyFirst

How can you leverage the power of contextual advertising and first-party data? 💡 First-party data, collected with user consent, lacks scalability and precision when used alone. Contextual advertising, on the other hand, offers scalability and enables custom audience creation, leading to more impactful advertising beyond traditional metrics. Combining and leveraging first-party data with contextual advertising allows marketers to refine their strategies further, and empowers marketers to create high-impact campaigns while respecting user privacy. Learn more: https://lnkd.in/eMifdtPM #ContextualAdvertising #FirstPartyData #PrivacyFirst Seedtag

Introducing Ads on Q: Dynamic Displays for Modern Minds Elevate Your Brand with Cutting-Edge Advertising Solutions! Why Choose Ads on Q? • State-of-the-Art Technology: Harness the power of the latest in digital display technology to captivate your audience. • Customizable Solutions: Tailor every aspect of your advertising to meet the unique needs of your brand and target demographic. • Real-Time Engagement: Interact with your audience in real-time, using data-driven strategies that adapt to audience responses. #AdsOnQ #DigitalAdvertising #Innovation #BrandVisibility #DigitalOOH #BrandVisibility #ChartingNewHorizons #ElevateYourBrand #ResidentialAdvertising #ElevatorLobbyOptimization #InnovativeDesigns #ElevateYourSpace #YourAdAgencyName #AdvertisingSolutions #TailoredForYou #ContactUsNow #marketingstrategy #advertisingagency #companybranding #ModernMarketing #BrandVisibility #CustomerEngagement #NextGenAdvertising #DigitalExperience #InnovateYourSpace #findapro

🌐✨ Elevate your Marketing & Advertising game with the power of Mobile Location Data! 🚀 🎬 Missed the live show? No worries! The on-demand webinar recording is now live! Dive in here: https://hubs.ly/Q02dZ9N30 Uncover the secrets to transforming your strategies as the experts from Quadrant.io and Applied Post spill the beans on leveraging location data to: 🎯 Supercharge your targeting game 📈 Measure campaign effectiveness like never before 🧐 Decode the intricate dance of consumer behavior Don't just keep up — lead the way! 🚀💡 #LocationData #Marketing #Data #AdTech