Marcio F.’s Post

#AWS Beers with Engineers Melbourne intrigued my interest in #GenerativeAI (more than before) and how Amazon Web Services (AWS)'s products like #SageMaker is making it super easy to get started with or try out #LLM. Thank you Marcio F. and Baichuan Sun, Ph.D 🇦🇺 for presenting in the event and sharing your stories around Product Development and Generative #AI. I am taking "Transformation is the act of rethinking", #GenAI, and more #learning from this event back with me. #meetup

🚀 “What changes should I make to my product to meet our goals?” 🚀 This question is big. Your strategy shows you the big picture, but the smaller choices decide how you get there. And no one knows the future! Once, my team had a task: make people use our mobile app more. At first, each person used our app about 15 times a week. After some study, we aimed to bump that to 25 times a week. Here’s how we tackled it: 💰 Buy-in: We explained our plan, listened to our team's thoughts, and made sure they were on board. 📦 Segment: We split our goal into parts. We looked at users who used our app a little, a medium amount, and a lot. We saw how each group affected overall app use. 🔎 Research: We looked deep into the numbers. We talked to users to understand why they used our app the way they did. Some channels got us users who used the app a lot. And, medium users just didn’t know about all our cool features. Check out Teresa Torres’ “Opportunity Solution Tree” to see how we documented our findings: https://lnkd.in/dumbmhFh 💡 Ideate: We thought of new ideas based on our research. We asked, "How might we do this better?" and drew out our ideas. Maria Rosala wrote a great article about “How might we” questions: https://lnkd.in/dUAp_Mie ✅ Validate and Iterate: We defined the hypothesis and tested our ideas. We made some changes and tried again until we reached our goal. Chris C. article shows how to form a product hypothesis to guide your testing https://lnkd.in/dTAnAiYG --- In short, innovation is about asking and answering questions and navigating the unknown. Know where you want to go, see where you are now, decide the next step, and then do it. This is called the “Kanban Kata”. Melissa Perri talks about how it works for product management here: https://lnkd.in/daBpGX4n We used many tools for each step. What about you? How do you work on your products? Have you got any tools or techniques to share? Drop your thoughts in the comments! 🔝 🔝 #productmanagement #productdiscovery #strategy #productstrategy