Marc Alan Mathies’ Post

Each brand has its own way to communicate with its audience. Want to know the brand engagement strategies implemented by some of the industry giants in today's era and how it performed for them? Check out our blog to learn in detail about each of these brand engagement strategies and learn to delight your customers like never before 👉 https://zurl.co/7lT9 #brandengagement #strategicmarketing #brand #blog

As #marketers grapple with fewer mass #media moments and continued #socialmedia fragmentation, among other challenges to get people to pay attention to their #brands, the appeal of #mascots may grow for brands that don’t already have them. The ability to create a character that will appear across #socialplatforms and potentially help a brand become more recognizable on those platforms is one reason for the interest, according to agency execs, who noted that mascots are essentially a cheat code to brand recall. In this piece by Kristina Monllos, we speak to Jesse Unger of Mother, Kristen (Brelowski) Thompson of B&G Foods Inc., Benjamin James of GALE, Nick Miaritis of VaynerMedia, and Wade Alger of GSD&M.

Hey, it's a whole new ball game for businesses in 2024 when it comes to making sure people know who they are. Forget about those old-school ads – now it's all about making sure folks remember your brand. Check out what happened with Air Up water bottles. Their story shows just how important it is to get your branding and engagement game on point. Learn more here: https://bit.ly/49RBJDg #Brand #Awareness #Strategy #Trends

Are you looking for effective marketing strategies to engage your target audience? Look no further! A recent consumer study has revealed the undeniable power of promotional products. According to the survey, nearly 73% of consumers want to receive promo products more often, and 78% enjoy receiving free stuff from companies they love. This means that incorporating clever promo products into your marketing campaigns can have a tremendous impact on brand exposure and customer loyalty. Discover fascinating insights from this study by visiting the following link: https://lnkd.in/gvZkwx8v Learn how branded merchandise can create emotional attachments to your brand, outperform other forms of advertising, and even influence consumers to switch brands. Don't miss out on this opportunity to leverage the power of promo products to enhance your marketing efforts! #PromotionalProducts #MarketingStrategy #BrandEngagement #CustomerLoyalty

Great article. We've been preaching this for YEARS at Backbone Media. When we have the opportunity to connect Brand Campaigns with Performance Media efforts, everyone wins. It takes patience and it takes a leadership team that believes in the long term. YETI and its "YETI Presents" film series. YETI's first National TV campaign. Ooni's investment in Pizza Wars and other great pizza-making content. Smartwool's "Do What Feels Natural" campaign. These are all strong examples of connecting Brand Marketing with Performance Marketing. It's clear that when it all comes together everyone wins... DTC, wholesale partners, owned retail stores... We run performance campaigns focused on LTV:CAC ratios and MER with the best of them, but where Backbone Media stands out is connecting Brand Media with Performance Media and thinking about it all as one cohesive strategy. https://lnkd.in/gcFSHw53

In 2024, businesses face a paradigm shift in brand awareness strategies. With consumers adept at avoiding traditional ads, companies are pivoting towards building brand recognition. Case studies, like Air Up water bottles, highlight the power of strategic branding and engagement tactics. Learn more here: https://bit.ly/49RBJDg #Brand #Awareness #Strategy #Trends

Ever wondered why some brands effortlessly ride the wave of trending moments while others sink? Moment marketing isn't a new-age concept; it's a strategy brands have been employing for decades. When executed well, it can create memorable campaigns that resonate deeply with audiences. However, the flip side is that a slight misjudgment can lead to significant brand damage, turning loyal followers into critics. It's a delicate balance, and understanding the nuances is crucial. Dive into our latest blog where we unpack the art of moment marketing and the crucial dos and don'ts! https://lnkd.in/dpHUzV7d #marketing #brand #brandsuccess #marketingstrategy #momentmarketing #marketingcampaigns

2023: A Year of Marketing Milestones 🌟 Just read an intriguing article on Marketing Week about last year's significant trends. It's fascinating how brands brought back vintage assets, tapping into nostalgia and consumer connections. This approach, connecting consumers to cherished memories, has proven impactful. As we navigate the rapid changes in our world, nostalgia serves as a stable and relatable anchor, resonating deeply with audiences. I believe this trend will continue to thrive in 2024, offering a comforting touchpoint in our fast-evolving digital landscape. How can we creatively integrate this into our 2024 strategies to forge stronger connections? What do you think? #Branding #FutureTrends #MarketingMilestones #BrandStrategy https://ow.ly/96Uw50QpVAT

"Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back." Continue reading "How to measure the impact of brand marketing" #measure #brand #marketing #performance #awareness

"WE NEED TO GO VIRAL! Make us something to do that." Agencies like ours hear that from time to time, and, let's be honest, it's one of the most terrifying things to hear. It's not that we don't want to catch the zeitgeist, but we don't want to be a flavor-of-the-moment type agency. This New York Times article about The Pink Stuff (https://nyti.ms/3UDF44H) is an interesting read about the power, promise, and "danger" of going viral. Sure, there are the immediate benefits of brand visibility and sales spikes. But then there's this, taken from the article, "We don’t spend money on traditional advertising,” Mr. Pade (Managing Director at The Pink Stuff's holding company) said. “It’s fully viral. Which is a little scary because we haven’t got any control over the message about our brand.” We think there's space for a middle ground — aim for a holistic brand approach where a product or service gets noticed by the masses with a strategic approach that borrows from consumer buzz, corporate messaging, and good old-fashioned creativity. That holistic brand approach adds authenticity to a company while showing off some personality and having some fun. Let's do that. #viralmarketing #brandstrategy #consumerengagement #brandresilience #bigthinker #asskicker #farinella