eCommerce Partnerships Manager at Smurfit Westrock - Helping suppliers and retailers create clever, sustainable and efficient packaging
A tip for eCommerce packaging 💡 AVOID… → Excess protective packaging. While it's important to keep products safe, too much protective packaging can be counterproductive. Excessive taping or layers of bubble wrap waste materials and complicate the unboxing experience. And let’s not forget there are more sustainable options! Customers don’t want to spend 20 minutes opening their product… To be left with mountains of packaging that can’t even be recycled. You must strive for a balance between protection and material use, like having the right packaging size for starters. Tailored, protective, and sustainable solutions are available… You just need to find the right supplier. Do you want to keep goods secure without unnecessary material use?
Finding that balance between protection and environmental impact is crucial.
It's about time we prioritise sustainable packaging solutions.
Ant Parsons
1w
So true! The unboxing experience matters a lot these days.
Founder, The Intercultural Leader Institute - Empowering leaders to manage the tough conversations with people who think, act, and believe differently / Fulbright Scholar to China
1wCustomers appreciate receiving their items safely and responsibly packaged.