Andy Larkin’s Post

I never thought I would find myself saying this, as I am typically software loyal, but I don't think HubSpot will be my automatic go to recommendation anymore. For one factor alone - customer service and support. And within this specifically account management support. I have never in my life been trying to potentially upgrade a contract and have all of the Account Managers (yep because there are 3 with unclear roles - messy) point fingers different directions. FOR AN UPGRADE. I tried to start this discussion in April, had some emails get ignored for a month. Some just flat out no response......and to top it off their customer service options have also severely changed and downgraded over time. This right here is why brands lose loyal customers. If you're only focused on the acquisition part you're doing it wrong. #DigitalMarketing #HubSpot #Marketing

Nothing smells better than the first day of Q3 aka the start of the "let's stop pretending we can or will do this internally and let's hire the professionals" season. List of things you can put on Growth's plate: ✅ Oversight and leadership support for your revenue growth operations (do your directors need help ... management need help managing? we can help) ✅ New HubSpot software onboarding and implementation (don't be scared) ✅ Clean up and optimization of an established HubSpot portal (we love to zhuzh up old portals) ✅ Account-based marketing program that generates millions in pipeline each quarter* (subject to you being an established b2b business) ✅ A website that looks good and gets the job of helping customers done (you can get a really great site for $10k these days) ✅ Managed marketing services (tired of your tired agency... we should talk) ✅ NEW FOR 2024 - custom integrations and support I'd be happy to field a conversation - let's talk!

The BIGGEST HubSpot update of the year is happening right now under our noses... Conditional. Properties. 🤯 (via Process Rules via Supered 😉) What do I mean when I say conditional properties?! I mean a solution to this question... Sales Manager: "Is it possible that if they choose 'Product' as the 'Closed Lost' reason, it can force them to pick the 'Product Closed Lost Reason'?" Admin BS (Before Supered): "😅....ummm..." Admin AS (After Supered): "Oh yeah, that's easy. Do you need another layer of data under that as well?!?" Welcome to the Supered world, where life is easy and CRMs are everyone's favorite tool ☺️

Here’s a novel idea for big businesses to consider: Have your highest performing KPI-crushing, top net promoter salespeople MENTOR your Hubspot and headless CMS API loving marketing people…so that they can provide your recruiters and headhunters with better sales prospecting lists. Because whatever market intelligence strategy you’re currently using is falling embarrassingly shy of the mark. And anyone that thinks there’s a silver bullet for anything in business…well, they’re probably either a vampire or a werewolf.

How HubSpot Bridges the Gap Between Marketing and Sales We're switching gears this week! Annie Birai, the HubSpot Empress, has been getting in the weeds in our previous videos about the latest and greatest features of HubSpot. Today, we're talking about one of the reasons why you should even care about HubSpot in the first place - the ever-ending tension between marketing and sales. Marketing isn't bringing enough quality leads. Sales isn't closing enough. And of course, who gets attribution for the big new customer? Watch below to see how HubSpot can help. This is definitely a HubSpot 101 chat for those who keep seeing our content and wondering "what's the big deal?" If you're a Sales or Marketing leader looking for more synchronicity in your organization, look no further 🙌 #hubspot #b2bsales #b2bmarketing #crmstrategy   

How do we stay top of mind with our leads in the sales pipeline? With a tool like HubSpot, it's pretty easy. One of the ways is to create a list, where the activity date isn't in the next x days and the last activity date was later than x days ago. By doing this we have a complete overview of which leads we haven't been taken care of and there is no plan for them either. So now we can take action by giving them a call or sending an email, here are some of our best topics when contacting them, at this stage: - New product benefits (related to their issue ofc.) - An expert telling X about having a software like ours - New requirements to fulfil (from the government) and how we can help (pretty strong!) This ensures, we always engage with 'deals' and try to stay top of mind even though there is some time to the next step. (remember to catch the 4 versions of activity date, where both are known, next is known/last unknown, last is known/next unknown and both unknown) #hubspot #sales #marketing

Want to know if a one-time HubSpot optimisation consulting is possible? Or how can HubSpot help in aligning your marketing & sales teams? We will answer these and more. We not only provide end-to-end HubSpot services to our clients but also HubSpot Consulting and Support. We are not just a services company, but a growth-enabler. Click here to know more about our HubSpot consulting and support services- https://bit.ly/3Z6G7KO #transfunnel #hubspot #consulting #support #marketing #sales #martech #marketingautomation

I took 2 days off LinkedIn but still got 3 sales calls booked for this week... Here's why: 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘅𝗲𝗱 𝗼𝘂𝘁 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀: I send 40 targeted connection requests every day. It takes me about 3 minutes per week. 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗺𝗮𝘅𝗲𝗱 𝗼𝘂𝘁 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀: I send 100 messages to my LinkedIn connections each week. It takes me next to no time. 𝗜 𝘀𝘁𝗶𝗹𝗹 𝘀𝗲𝗻𝘁 𝗮 𝘁𝗼𝗻 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹𝘀: My cold email system reaches hundreds of prospects every day. Takes 3-4 hours per week to maintain. 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲'𝘀 𝗳𝗲𝗲𝗱𝘀: I have 10 posts in the last 2 weeks still getting impressions and moving prospects through my funnel. 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀 𝗿𝗲-𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘄𝗮𝗿𝗺 𝗹𝗲𝗮𝗱𝘀: The money is often in the follow up. My system is automated so no prospects slip through the net. 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝘀𝗮𝗹𝗲𝘀 𝗮𝘀𝘀𝗲𝘁𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗺𝗲 𝟮𝟰/𝟳: My LinkedIn Profile Landing Pages VSL's... This is why I'm such a huge fan of marketing automation... If I had to do all this manually it would be a 𝘯𝘪𝘨𝘩𝘵𝘮𝘢𝘳𝘦... In fact, I probably wouldn't have time to actually do any client work. But if I didn't do it... I wouldn't have much client work to fulfil anyway! If that Catch-22 sounds familiar in your business... Send me a message to find out how we could automate your sales and marketing system.

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