I have spoken with 20 CMOs of tech startups lately about implementing automation in their playbooks. Surprisingly, there was no one common process they wanted to automate. Even more concerning, most have dozens of tools storing their data, with no central place for analysis. It's clear that the challenge isn't just about automating processes, but also integrating and analyzing data efficiently. In 2024, marketing automation is expected to grow by 14% annually, with companies using an average of 12 different tools. Integrating these tools into a single platform could save CMOs up to 20% of their marketing budget. And that's another example of "If it ain't broken..." but losing market share to those who already have data-driven flows should be top of mind.
Marketing is supposed to be bleeding edge, isn't it?
If it ain't broken is a way to survive in an enterprise culture
CEO at Stalirov&Co Ӏ Law firm for software companies Ӏ I share lifehacks to overcome legal challenges and develop your business
1wInteresting insights from your discussions with 20 CMOs of tech startups! The fragmented data storage and lack of centralized analysis are significant challenges. With marketing automation set to grow, integrating tools could save significant budgets. How are CMOs planning to address these integration and data centralization issues?