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Damian Totman: The current market is a roller coaster. “It’s getting harder and harder to squeeze a profit because clients are saying, get bigger, faster, cheaper … and London markets are super competitive." Aliza Sweiry: "Candidates coming from abroad bring with them a fresh outlook and perspective and valuable insight into other markets. This is definitely an advantage for a candidate coming from Australia or New Zealand as they are able to offer unique value to what can often be a very saturated industry." Nicky Pearson: “Even with the cost-of-living crisis and expense of living in London, the salaries have not kept up with inflation and so expectations are not being met." SEMI-FAMOUS Aquent DMCG Global

When Ekonomi Magazine reached out and suggested featuring us in their "Dream Team" segment, it posed a bit of a dilemma: Who exactly is in this Dream Team? 🤔 A one-person show simply won’t work in Employer Branding, whether you’re practicing or consulting. Not if you wish to make a real impact. 🧞♂️🧞♀️ My advisory team, made up of Strategy & Employer Brand Consultants, stands on the shoulders of true giants: 👩🎨 Content team with experience in conveying messages in crisp and creative ways. 👨💻 Campaign team with unmatched skills to ensure the messages reach defined audiences. 🤖 Data team enabling us with unique access to audience behavior. 👩💼 Account Management team helping us keep the EB momentum going with our clients, both gathering and distributing insights. 🏛 Admin team providing a backbone for operations, business acumen to learn from, and a much-welcomed intellectual challenge in service development. Not to mention our colleagues outside of Finland, making sure our work has a true Nordic dimension to it! 🇫🇮 🇸🇪 🇸🇯 So, while it’s just Vilma and I in the photo, there are actually some 140 people to thank for being considered a "Dream Team." 💙 #employerbranding #työnantajabrändi #recruitment #marketing #dreamteam

As we reflect on the challenges of 2023, the creative industry has endured a difficult year. However, our company has witnessed a positive trend in the contract market, with a 𝟐𝟑% increase in job openings with client partners. Looking ahead to 2024, we anticipate further growth and opportunities in key sectors such as Finance, Healthcare, eCommerce, and Retail. Check out more findings in our creative outlook report below! #CreativeIndustry #Careers #ContractMarket

Breaking Stereotypes: Navigating Job Search in the Advertising Industry Are you a job seeker in the vibrant world of advertising? 🌟 Don't let stereotypes about companies hold you back! 🚀 The Advertising Industry is a dynamic realm where creativity, innovation, and strategy converge. However, navigating this field comes with its fair share of misconceptions about the companies within it. Let's address some stereotypes and uncover the truth: 1. Big Agencies vs. Boutique Firms: There's a widespread notion that larger agencies are the only ones worth pursuing. While they offer scale and resources, boutique firms thrive on agility, creative freedom, and a closer-knit work culture. 2. Creative vs. Corporate Culture: Some believe that only the "creative" agencies foster innovation, overlooking the fact that even corporate settings value creativity in strategy and problem-solving. 3. Work-Life Balance: Advertising often gets tagged with long hours and high-stress environments. However, many companies prioritize work-life balance, offering flexible schedules and remote work options. 4. Diversity & Inclusion: It's vital to find a company that embraces diversity and inclusivity. While some companies preach it, others genuinely embed these values in their culture, fostering an environment of belonging. 5. Innovation & Technology: There's a misconception that traditional advertising agencies lag in technological adaptation. On the contrary, many are at the forefront of leveraging tech advancements for groundbreaking campaigns. Tips for Job Seekers: Research: Look beyond stereotypes. Explore various company sizes, cultures, and specialties to find your best fit. Networking: Connect with professionals across different agencies. Insights from their experiences can dispel myths and offer valuable perspectives. Culture Fit: Prioritize companies aligning with your values and work style. Look for authenticity in their commitment to diversity, innovation, and employee well-being. The Advertising Industry thrives on breaking boundaries and redefining norms. Embrace this spirit in your job search, challenge stereotypes, and find a company that resonates with your aspirations. Let's redefine success in advertising together! 🌐💡 #AdvertisingIndustry #JobSeekers #BreakStereotypes #CareerInAdvertising #communitybuilding #creativejourney #creativecollaboration Praddyumna Bapat Sasha Anand Manikandan Murugan Kirankumar Pawar

📣 Exciting News: We're proud to present our new blog post, "Programmatic Advertising Revolution," by Dr. Sven Elbert from the Fosway Group, Europe’s #1 HR industry analyst. Find out how programmatic advertising is transforming talent acquisition in Europe. 🌍  Discover how #programmaticadvertising has become essential for European businesses. Large companies have embraced it early, while smaller ones have fallen behind. Dr Elbert explores the differences in adoption and its role in improving recruitment. 🚀 The Rise of Programmatic Advertising: Learn how programmatic advertising streames recruitment. 🤝 Challenges for Enterprises and SMEs: Understand the unique challenges both large and small businesses face and how programmatic advertising can help. 🎯 Data Analytics and Targeting: See how data analytics optimizes ad targeting for the right candidates and platforms. 💼 Cost-Efficiency and Scalability: Discover how programmatic advertising improves cost-efficiency and scalability for SMBs and enterprises. 🌟 The Future of Talent Acquisition 🌟 Discover the future of #talentacquisition in Europe with programmatic advertising. 🔗 Read the full blog post: https://lnkd.in/gt6v4zwr #vonq #foswaygroup #datadrivenrecruitment #hrindustry #digitaltransformation

Are you ready to take on the challenge🚀 ? Have you ever considered how cultural dynamics influence purchasing decisions? How can your brand adapt to local 🤔 preferences without compromising its identity? And, most importantly, are you ready to explore the essential steps to create an international marketing plan that will propel your business to new heights? 🌎 💡Discover the essential steps that will catapult you towards global success ◾ Market Analysis Worldwide: Start with an in-depth analysis of target markets ✅ Identify trends, competition, and specific needs for each market ◾ Feasibility Study: Evaluate the financial and operational feasibility of your international expansion ✅ Consider costs, risks, and potential benefits ◾ Definition of Objectives: Establish clear and measurable objectives for each market ✅ What do you want to achieve and within what timeframe? ◾Target Audience Segmentation: Adapt your approach by segmenting the target audience based on demographic, cultural, and behavioral characteristics ◾Positioning Strategy: Define how your brand will be positioned in each market ✅ What image do you want to project? ◾ Content Adaptation: Customize your content based on languages, cultures, and local preferences ✅ This enhances the relevance of your message ◾ Local Partnerships: Identify local partners to facilitate market entry and leverage their local knowledge ◾ Distribution Strategy: Choose appropriate distribution channels for each market ✅ Consider logistical differences and local purchasing preferences ◾ Online Optimization: Ensure that your online presence is optimized for each market ✅ From websites to social media, adaptation is crucial ◾ Performance Measurement: Define key performance indicators (KPIs) to assess the effectiveness of your plan ✅ Measure regularly and adjust accordingly ◾ Flexibility and Adaptability: Stay flexible. International markets evolve rapidly ✅ Be prepared to adjust your plan based on changing circumstances ◾ Understanding Cultural Barriers: Deepen your understanding of cultural norms and differences ✅ Avoid cultural missteps that could harm your brand image ◾Technology Utilization: Integrate technological tools to automate certain tasks, improve efficiency, and ensure transparent communication ◾Corporate Social Responsibility (CSR): Integrate CSR into your plan to demonstrate your commitment to local communities and strengthen your brand image ◾Gradual Launch Plan: Launch your strategy gradually in each market to minimize risks and maximize learning 🚀 By following these steps, you can create a robust international marketing plan that maximizes opportunities while minimizing challenges. The key to success lies in a thorough understanding of target markets and constant adaptation to an ever-changing world. 🚀🌍 #InternationalMarketing #france #hr #ceo #business #Opentowork #opentobusiness #growth

In Creative Salon Worldwide’s latest article unveiling the key to thriving in a fast-changing world, our Creative Partner Andre Moreira, tells us why an Open-Source System works so well.    Andre explains why being able to pick an agency that is most suited to solve the problem is so important, and why we need to ensure the brands' positioning, tone and objective doesn’t get lost.   “All these elements are connected by one simple-ish process (you have to accept that complexity is part of the game nowadays) and one set of networked regional studios — built to creatively amplify all the ideas coming in from all the different agencies, through insight-driven integration, for extra local relevance,” says Andre.    Click below to read the full article 👇 https://lnkd.in/e5cTaMKS   #TheAndPartnership #PowerOfAnd

Introducing Our Marketing Specialist, Polina Mandzhukova! 🚀 We're thrilled to introduce Polina Mandzhukova, our Marketing Specialist here at Recruitica! With her innovative mindset and strategic prowess, Polina plays a pivotal role in amplifying Recruitica's brand presence within the recruitment landscape. 🔍 Quick Chat with Polina: 1. What sets Recruitica's marketing approach apart? - "At Recruitica, we're not just promoting a service; we're fostering genuine relationships. Our marketing efforts are rooted in authenticity and innovation, reflecting our commitment to revolutionizing the rec2rec space."   2. Any advice for marketers navigating today's competitive landscape? - "Embrace creativity and authenticity. In a crowded digital landscape, genuine connections and engaging content are key. Stay agile, keep experimenting, and always prioritize adding value to your audience."   3. How do you envision the future of marketing in the recruitment industry? - "I see the future of marketing in recruitment as increasingly personalized and data-driven. Leveraging advanced analytics and AI technologies will allow us to tailor our messaging and strategies to individual candidates and clients, creating more impactful and relevant experiences." Let's raise a cheer for Polina's invaluable contributions to our team! 🎉 #MeetTheTeam #MarketingExpert #RecruiticaJourney

Following on my previous post https://shorturl.at/z5RTZ 👇 Here's chapter #2 of our journey: We've been particularly honoured by our global collaboration with the three strips for more than six years. During the past decade, we've been also very proud to work with major inspiring brands from various sectors such as O'Neill, Ferrero, Pernod Ricard, Mammut Sports Group AG, SES Satellites, ALDI Belgium, Credit Suisse, KPMG Luxembourg, PwC Luxembourg, Adecco, Luxair, emile weber... In 2018, we opened our second agency hub based in Montreal, Old Port area, to organize our collaborations in North America and connect with our local communities. In 2019, we opened our third agency hub based in Shanghaï, the vibrant Huaihai Road, to organize our collaborations in APAC and connect with our local communities. At that time, the Ludwig community surpassed 200 international independent entities from three continents. The entire structure of the group remained orchestrated from Luxembourg, Montreal, and Shanghaï. Ludwig was composed, through its three agencies, of Account Directors, Creative Project Managers, Business Developers, Marketing Strategists, and Digital Communication Experts. I want to emphasize that without these talented individuals, their respective passions, and a certain shared taste for the creative challenge and its exhilaration, nothing could have been achieved. They were and remain forever the vibrant and energizing soul of Ludwig 💙 Karla Gutierrez, Ieva Selemenaviciute, Mariana Murillo Navarrete, Amy Sandoval, Zoja Stojanovic, Juu Ann Chan, Aurelie Saiz, Angela Andal-Ancion, Karoline Schantl, Donata Devouassoux, Yann Bouiguerourene, Denisa P., Marzena Swietanowska, Clement Huber, Lison JACQUINOT In 2019, we created Ludwig CCC with our digital teams, a free collaborative private matchmaking platform and creative marketplace open to all Ludwig members to exchange and make themselves available to all registered advertisers willing to share briefs and call to action in a private, secure, and structured environment. The platform allows our teams to remotely and quickly mobilize community members for internal project opportunities. November 2019: WeChat communications, late at night. The next chapter is written in five letters, COVID. Caught by a sudden new reality. Can business growth shift to a new paradigm? - With agility, resilience and guts. Was COVID-19 a disruption in our business? - A slap in the face like many others. Were we prepared and supported? - Sitting on a roller-coaster with no seatbelt 💫 Personal outcomes at this step: - Build paths, and find ways to secure business. - Trust your people, with no bullshit. - Family first, mental health too. - Grow your client's portfolio, and make it big. - Success might rise; keep pushing. - Grow your people, not your income. Closing chapter #3 will follow. This wonderful journey could not have been so exciting without our teams, collaborators, partners, and friends 🖤.

Last week in Amsterdam, I heard the term ‘Pi-shaped candidate’ for the first time. I’ve written in the past about ‘T-shaped creatives’ (feel free to check the article on my profile); the art of mastering one vertical, whilst still having a broad understanding of other channels, which has been the baseline expectation for a good while in creative recruitment. However, it seems the landscape is shifting. Top creative and design agencies now want ‘Pi-shaped people’ for their organizations; those that can nail two specialties, but again be broad across other areas too. It’s an interesting direction for recruitment and a reflection of the global market right now; hiring for expertise, but ensuring that candidates have base knowledge to plug gaps where needed too. From our side at Aspexx Digital, we’ll want to find candidates with strong brand knowledge but equally will know how that translates into successful ideas and experiences. Essentially, it’s concept and execution done really, REALLY well. Inevitably there will be overlap with creative specialities as everything becomes more and more experience-driven. That’s both the challenge and the opportunity I think, particularly for this region and its seamless experiential design focus. I’m keen to hear what my network thinks about this though. Is it more about Mr T or does a Greek mathematician have it bang on for 21st century recruitment? #futuresdesigned #creative #design