There's a major revolution disrupting fashion and how we think about ownership. The resale market for secondhand clothing and accessories is expected to outpace traditional retail within the next decade. What started as a niche for vintage lovers has become a multi-billion dollar industry, turbocharged by Gen Z's embrace of circularity and climate consciousness. From mega-platforms like ThredUp and Poshmark to luxury purveyors like The RealReal, entrepreneurial innovators are transforming overconsumption into re-commerce. This seismic shift isn't just a symbolic win for sustainability, it's creating an entirely new economic paradigm for the apparel ecosystem. One that prioritizes extended use, value retention, and maximizing each garment's life cycle over the wasteful era of disposable fast fashion. Resale is quickly becoming a critical line of revenue for brands. Some are launching branded re-commerce experiences to control their secondhand markets. Others are ponying up big bucks to acquire successful re-commerce startups, using them as entry points to tap into the lucrative circular economy. As a founder of a sustainable clothing brand, this shift is a validation of everything we've been working towards. It proves that consumers are hungry for sustainable alternatives and are willing to invest in quality over quantity. For us, the resale revolution presents a unique opportunity. We're not just creating new garments; we're building a brand that encourages longevity, repairability, and ultimately, resale value. #resalerevolution #sustainablefashion #circulareconomy #fashiontech #recommerce #fivethirtysomewhere #homegrown #handcraftedfabrics
Mahima Agarwal’s Post
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#RealTalkMonday The refrain I often hear is "Slow fashion is too expensive for the average Indian consumer." As the founder of slow fashion label, committed to ethical and sustainable practices, I understand this concern. However, I would argue that the perceived high cost of slow fashion is a small price to pay when we consider the immense negative impacts of fast fashion. Yes, some slow fashion brands have higher price points. This is often due to ethical sourcing, fair wages for artisans, and using high-quality materials that last. But here's the twist: when you consider the cost-per-wear, slow fashion can be far more economical than fast fashion. Slow fashion is about quality over quantity, craftsmanship over disposability. It's a choice to be a conscious consumer. For those who can make this choice, I urge you to look beyond sticker price and consider the human and environmental impact of what you buy. Value craftsmanship, durability and ethics over fleeting trends. #consciousconsumer #ethicalconsumerism #slowfashion #sustainablefashion #slowliving #consciouschoices #shopbetter
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The Cannes Film Festival is renowned for its glitz and glamour, with celebrities often setting trends on the red carpet. In 2024, sustainability took centre stage as many stars opted for eco-friendly and ethically sourced fashion choices. This shift not only highlighted the growing importance of sustainability in the fashion industry but also showcased that elegance and environmental consciousness can coexist. In our most recent blog, explore some of the standout sustainable looks from the Cannes, and let us know if we missed any iconic and noteworthy ethical drops from the festival. https://lnkd.in/gDymzr64 #cannes2024 #Sustainablelooks #ethicalconsumerism #ethicalfashion
