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Maha Ayash Maha Ayash is an Influencer

Head of UAE at TEAM LEWIS | LinkedIn Top Voice

Despite the growth of the video on demand market, traditional TV viewership is seeing a slow but steady growth worldwide.    However, this doesn’t seem to be the case in the UAE.   TV viewing has declined among UAE residents, according to YouGov’s latest media report.   A higher proportion of UAE residents (70%) spent less than 10 hours per week on live TV viewership in 2023 compared to 2021 (54%).   Aside from this, video on demand (VOD) platforms have experienced increased usage in the last two years, with Amazon Prime and YouTube having had the largest uplift.   The report found that Gen Z were the most likely to use on demand services, with YouTube dominating Gen Z’s top choice for on-demand TV. How often do you watch TV? 🤔   #tv #vod #uae #media

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Adonis Abou Zaki

Marketing Manager & AI Strategist | Expert in Technology Innovation & AI Solutions | Creative AI-Driven Design | Co-Founder and Manager at Doukani LLC

2mo

Maha It's clear the future of media consumption is digital. #DigitalFuture

Oscar Martin

Helping individuals & companies succeed on Social Selling without wasting their money | Social Media Marketing Strategist | Marathon Runner

2mo

I guess it’s different in each age group Maha Ayash?

Tuija Nuutinen, Ph.L.

GROWTH ACCELERATOR | VIRTUAL EXPERIENCES | AI and WEB3 | SaaS | DATA ANALYTICS | BLOCKCHAIN | SUSTAINABILITY

2mo

We haven't opened TV in Dubai since several years. All VOD.

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