Maggie Conley’s Post

🍻Drink it in: our 2024 beverage trends report is live! Beverage industry folks, find... 🙋♀️Consumer insights for 2024's macrotrends 🍸The outlook for alcohol and NA options 😋Flavor and ingredient innovation driving sales Read the full report here: https://hubs.la/Q02vNBdT0

🍻Drink it in: our 2024 beverage trends report is live! Beverage industry folks, find... 🙋♀️Consumer insights for 2024's macrotrends 🍸The outlook for alcohol and NA options 😋Flavor and ingredient innovation driving sales Read the full report here: https://hubs.la/Q02vNBxB0

Why Is Liquid Death So Popular Without Ingredient Branding? LiquidDeath #MarketingMagic #IngredientBranding #BeverageIndustry #SuccessfulBranding Understanding Liquid Death's Popularity: A Marketing Masterclass Liquid Death is a unique player in the beverage industry, achieving $260 million in sales in 2023. It's not just about the water; it's how they market it. Unlike most food and beverage brands, Liquid Death avoids ingredient branding, and here's why that strategy works. What is Ingredient Branding? 🤔 Ingredient branding is ... Read more: https://lnkd.in/gSXK-b7F

The marketing journey of Coca-Cola Blāk provides valuable lessons for brands in the beverage industry. Here are some key takeaways: #CocaColaBlāk #MarketingLessons #BeverageIndustry #BrandInnovation #MarketResearch #Adaptability #IndustryTrends #MarketingStrategy #MarketingJourney #BrandLessons 

Who has been lured into buying a pack of drinks just because of the packaging? ... 🙋🏼♀️ With a competitive market, it's essential that you have captivating beverage packaging that catches the eye right away. #BeveragePackaging #Packaging #PackagingDesign

In our recent webinar with The Hartman Group, we dove into the Modern Beverage Need State Model to see what's driving consumer choice around beverages. Check out the clip below. https://lnkd.in/gMSgYhxu

Appreciate these insights from Scott Dicker from SPINS. Always super informative. These YoYs just go to show that the NA and functional beverage spaces aren't short term fleeting trends, but products consumers are integrating into their daily routines. As these companies grow and price points become more accessible daily units & target demo will expand. #nonalcoholic #cpgindustry #cpg #marketanalysis #beverages #beverageindustry #beveragetrends #foodasmedicine https://lnkd.in/e4iq5-KJ

How is the on-premise channel going to evolve over the next five years? Find out with the just-released On-Premise 2028 Multi Client Study. This strategic deep dive explores forecasted adult beverage sales, consumer perspectives and operator insights. Dive into study findings today! https://bit.ly/3YnzFxC

Learn how smart technologies can empower manufacturers of hybrid food and beverage packaging and help transform their operations in three ways. Read this new Emerson's Jennifer Williams article here > http://ow.ly/anMJ1051X8O

Learn how smart technologies can empower manufacturers of hybrid food and beverage packaging and help transform their operations in three ways. Read this new Emerson's Jennifer Williams article here > http://ow.ly/anMJ1051X8O