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The Thai Food and Drug Administration proposed draft regulations to ban meat and dairy-related terms on labels of plant-based alternative proteins. While it is encouraging to see that alternative proteins have gained such traction that the Food and Drug Administration stepped in to have a say in this matter, it is concerning what these regulations might mean for the future of plant-based proteins in Thailand. Terms like “chicken” or “pork” on plant-based products are meant to describe the taste and texture, guiding consumers on how to prepare or incorporate them into the meals. Given that cooking delicious meals for loved ones is a strong aspect of Thai culture, we believe consumers should have the information about the taste and texture when deciding to incorporate alternative proteins in their households.   The Agency informed us that the regulations are now being revised and finalised. We hope that the final regulation will be more in favor of the growth of alternative protein products in Thailand. We believe that Thailand can play a leading role in the development of alternative protein products globally. A ban on terms like “chicken” or “pork” on plant-based products is a hindrance towards a prosperous alternative proteins industry in Thailand. Mirte Gosker Jacques-Chai Chomthongdi Andy Jarvis Kalayaan Constantino Lan Mercado Wadchara Pumpradit Chokdee Smithkittipol Ben C. Muangwong Smith Taweelerdniti Joanna Hellier Bruce Friedrich Wasamon Nutakul, PhD Asia Research & Engagement (ARE) Chisakan Ariphipat Shannon Campion Maarten Geraets Prad Kerdpairoj Koranis Tanangsnakool Namfon Unthapanya pokpong junvith Thanyaporn Krichtitayawuth Pareena Prayukvong Sarinee Achavanuntakul Robin Willoughby Sonalie Figueiras Janjaree Chianwichai Wichayapat P. https://lnkd.in/eSJqhsJ3 

'Not A Real Noun': Thailand Proposes Labelling Ban on Plant-Based Meat & Dairy

'Not A Real Noun': Thailand Proposes Labelling Ban on Plant-Based Meat & Dairy

https://www.greenqueen.com.hk

Thanks for highlighting this. Consumers need the right information, including about the flavour profiles of tasty new brands.

Natalia Serejko

Nonprofit Leader | Strategic Planner | Expert in Fundraising and Communication | Community Partnership | Program Management

1w

This has been happening all over. As a vegaterian I have seen some very confusing packagining from plant-based products, so I can understand having clearer packagining guidlines. These products should be able to be labeled with the style of meat they are imitating

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