Madia Brown’s Post

If your marketing efforts seem to be limping along, it might be time to check the health of your brand. Why? Because a strong brand is crucial—it's what fuels every ad, post, and customer interaction you have. Everyone thinks they know branding. But almost no one understands how all of the elements of their brand work together to drive someone to a purchase. It's not just about a cool logo, a website, social media posts, or even storytelling.  Here’s the secret many miss: a lot of folks struggle with their marketing because they don't have a strong brand playbook to guide it. When you nail that playbook, your marketing efforts make a lot more sense and work a lot better. Great Branding is Essential to Good Marketing. Join Madia Brown -- Chief Storytelling Strategist and owner of Brandire, an award-winning brand marketing communications agency and founder of Hellobrand -- who will show you how our platform, Hellobrand, can help you "hack" your brand's playbook, making the process simpler, faster, and more effective allowing you to make your marketing way more impactful and increase your bottom line. Here's why you can't afford to miss it. You’ll learn the 3 Secrets to Boost Your Marketing Success: - Secret #1: Brand Hacking 🤔: How to find and fix what's holding your brand back, instantly improving your marketing. - Secret #2: Brand Playbook 📚: How to build a playbook that's as good as the big guys, but faster and cheaper. - Secret #3: Brand Toolbox 🚀: How to use the right tools to show off what makes your business special, so more people notice you, trust you, and buy from you – ultimately, increasing your bottom line. 📅 Mark your calendar for May 3rd and sign up now via the link below to secure your spot for the webinar. today: https://lnkd.in/e2b-vFbg #HellobrandWebinar #ExclusiveAccess #BrandSuccess #SignUptoday

Consistency is the secret sauce of successful marketing campaigns. Consistency builds trust, establishes brand recognition, and keeps your message at the forefront of your audience's minds. It is the glue that holds your marketing efforts together. In a world where attention spans are fleeting and competition is fierce, consistency sets you apart from the noise. By consistently delivering valuable content, engaging with your audience, and staying true to your brand voice, you create a sense of reliability and dependability. This consistency not only strengthens your connection with existing customers but also attracts new ones who appreciate your commitment to excellence. However, achieving consistency is not always easy. It requires careful planning, strategic execution, and continuous monitoring. It means staying on top of industry trends, adapting to new platforms, and finding innovative ways to deliver your message. Consistency is not about repeating the same thing over and over; it is about finding new and exciting ways to convey your value proposition while staying true to your brand essence. So, how can you ensure consistency in your marketing efforts? Start by establishing clear guidelines and brand standards. Create a content calendar that outlines your messaging strategy and distribution channels. Monitor your metrics and adjust your approach accordingly. And most importantly, stay agile and adaptable, embracing change while staying true to your core values. Are you ready to take the first step toward marketing consistency? Let me know in the comments. #marketing #branding #consistency #digitalmarketing #marketingstrategy #brandawareness 

Many digital campaigns are destined to fail. The culprit in a lot of these cases? (𝗛𝗶𝗻𝘁: it’s unrelated to the campaign itself.) Weak brand positioning. Brand positioning is all about having clarity around 𝘸𝘩𝘢𝘵 you do and 𝘸𝘩𝘰 you serve. In turn, weak brand positioning represents a failure to clearly define, communicate, and differentiate your value proposition. But marketers – whether they’re SEOs or PPCs – often don’t pay any attention to this. And sure, I get it. Our job is to boost visibility by driving high-quality traffic to websites. If the brand isn’t “positioned” correctly – meh, whatever, not our problem. But aren’t marketers doing themselves a disservice if they view their own function in isolation? Clear brand positioning isn’t some vague concept with no real-world application. It’s something that must be directly built into any content or ad strategy. Without a clear idea of who your target audience is and how you can help them, any marketing efforts will inevitably end up becoming scattered and ineffective. If marketers are not able (or – worse – not willing) to point this out, something's gone very wrong. Even an external marketing agency should act as a business partner. Do you agree? ↓ Comment below #BrandPositioning #DigitalStrategy #BrandBuilding

Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing, I have reviewed hundreds of marketing plans. While you think you are just writing your marketing plan, this is your biggest chance to impress the company’s senior leadership. Through my experience, I have identified several common pitfalls that can derail even the most well-intentioned marketing plan presentations. In this article, I will outline the five biggest flaws that I have seen way too many times. And I hope it helps you avoid these mistakes. 1. Lack of a clear and cohesive story 2. Trying to do too many things in your marketing plans 3. Insufficient alignment with key stakeholders 4. Not linking your plan to the P&L 5. Overloading with information https://lnkd.in/gxHvEiXT ______________________________ 😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, and my role is to make marketers smarter. ⬇️ 👣 I post something daily on LinkedIn that will get you to think differently about marketing. Follow me on LinkedIn: https://lnkd.in/gfXyFCZ8 📕 Our 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook has received 85% five-star reviews and called "the cheat code for brand leaders" https://lnkd.in/ep2W_Nh5 🌐 Explore how our Marketing Training can make your marketing team smarter so they produce better work that drives stronger results: https://lnkd.in/gTcfiX4 📩 If you have questions, email me: graham@beloved-brands.com ______________________________

“I don’t need a marketing strategy.” I’ve heard this a few times lately. It’s not true! A killer product or service alone isn't enough. Without a robust marketing strategy, your business will go unnoticed. Marketing is the key to unlocking your business potential (short and long term), reaching your target audience, and establishing a presence in a crowded market. 💡 Here's 5 reasons why you do need a marketing strategy 1. Visibility Boost & Brand Awareness: A solid marketing strategy ensures your brand isn't just a needle in the haystack. It propels you into the spotlight, making sure your target audience sees and remembers you. 2. Customer Connection: By understanding your audience, you can tailor your message to resonate with their needs and what they are looking for. It's not just about selling a product; it's about creating meaningful connections that foster and engage a community and champions of your product/service. 3. Cost Efficiency: Effective marketing isn't about splurging; it's about investing wisely. A well-thought-out strategy identifies the most cost-effective channels and tactics, maximizing your return and aligning to your objectives. 4. Competitive Edge: Stay ahead in the game! A robust marketing plan analyzes your competitors, helping you identify gaps in the market and positioning your brand as the go-to choice. 5. Set Goals & Review Performance: Track progress and celebrate successes! A strategic marketing approach allows you to measure the effectiveness of your efforts, resources and budget to make informed decisions. And it doesn’t have to be complicated with the right support! Would love to know, do you have a marketing strategy - or is there anything else I've missed? #marketingstrategy #marketing #businessmarketing #marketingforbusiness #startupjourney #brandbuilding

Marketing isn't THAT simple. Marketing is like a puzzle. Got hooked with that hook? Let's go! There are many different pieces that need to come together in order to create a successful marketing campaign. (Let's skip the innumerable client meetings that seem to have no direction) You need to have the right product or service, the right target market, the right message, and the right way to deliver that message to your target audience. Just like a puzzle, if one piece is missing, the whole thing will fall apart. Ouch! That's why it's so important to have a comprehensive marketing plan that takes all of these factors into account. If you can put together all of the pieces of the puzzle, you will be able to increase the likelihood of creating a marketing campaign that is successful! Want help with putting together the pieces of the puzzle for your brand? Plug-In Brand Communications can help you plug-in! #marketing #marketingagency #marketingstrategy #branding #brandingagency

Unlock the secrets to a successful marketing campaign! 🚀 Dive into the 4 stages of a marketing campaign and transform your strategy today. Discover actionable insights and proven techniques to elevate your brand. #MarketingStrategy #CampaignSuccess #BrandGrowth https://lnkd.in/eJc-e-9e

Are you struggling to reach your customers? Marketing is the bridge that connects your brand to your customers. But to be successful, you need to have a clear vision, a sense of purpose, and a mission that goes beyond just making money. Purpose-driven marketing can help you build strong connections with your customers. Learn how to align your purpose, vision, and mission with marketing to create a genuine reflection of your business's identity and values. Build brand identity, foster authenticity and trust, and attract the right audience. Make a lasting impact by transforming your marketing into storytelling. Infuse these elements into your marketing strategies, embrace the power of purpose and vision, and watch as they transform your marketing efforts and your business as a whole. #business #marketing https://lnkd.in/dXdJnq7h

Want to up your marketing game? HubSpot's latest article breaks down the 50 marketing buzzwords you need to know and a few you should avoid. From brand storytelling to AI-powered insights, they've got everything you need to sound like a marketing guru. Read more here: https://bit.ly/461Qtis #MarketingBuzzwords #DigitalMarketing #BrandStrategy #ContentMarketing #FractionalMarketers Looking to grow your business without burning your pockets? Contact Fractional Marketers today. We are (probably) the only marketing team any brand can afford. Visit www.fractionalmarketers.co to know more.