Thank you, Athens! Last week, at the Programmatic Advertising Conference, I got the chance to talk about how publishers should respond to an ad market that gets more and more automated, where instead of control you must rely on trust, where machines and not humans make the decisions, and where the balance of power is shifting. Humbled to join a line-up of such smart people as Daniel Knapp, Alessandro Caracciolo, Adam Chugg and Constantine Kamaras and thank you to BOUSSIAS for organizing 🙏 https://lnkd.in/dB6dSbRs
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Swipe through our carousel to see the top trends transforming advertising in Belgium ! 🇧🇪 Belgium's advertising landscape is transforming, and data is leading the charge ! From the surge in programmatic advertising to the crucial balance of privacy and innovation, get ready to dive into the exciting world of data-driven marketing. 📊 #BelgianAdvertising #DataTrends #MarketingFuture"
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💫Optimization opportunity alert in North America: North America’s overall attention index for both Display and Video ads was close to the benchmark in Q2. Advertisers can optimize performance using attention metrics to drive tangible business results. Download DV’s Quarterly Benchmark Report for Q2 to uncover the latest insights on media quality and attention measurement across different regions: https://ow.ly/1Tq850PTTVF
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It is of the greatest insight and irony how difficult it is to explain programmatic advertising in it's "simplest form". Reference: the ANA Programmatic Media Supply Chain Transparency Study https://lnkd.in/etBwVSPk
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Encouraging to see Guideline's US team report record levels of ad spend in the US - the world's largest ad market - in February. Our data also shows the Canadian and China markets delivered their 2nd highest February ad spends on record. Contact us to learn the varying category drivers across each country. #realdata #marketinganalytics
February 2024 US ad spend marked a monthly record tracking back to 2017. February ad spend surged +10% year over year, maintaining the upward trend from January (+4%) into double-digit territory. 🌊 Don't miss the momentum. Book a demo to learn more: https://lnkd.in/e-syNJUM
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With the demise of cookies and emergence of new ad channels, marketers need a digital partner that can help them succeed in today’s media landscape. In our latest blog, we sat down with Viant Senior Programmatic Account Strategy Manager Kevin Luyckx who shares how we are supporting customers in their campaign success. https://bit.ly/3QxMG5f
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🇨🇱 Have a great day! Today, we'll explore why the programmatic advertising market in Latin America is growing and why advertisers should consider the Chilean market in 2024. 👉 Learn more https://lnkd.in/e5Z4TFSv #ProgrammaticAdvertising #LatinAmericaMarket #AdvertisingTrends #DataInsights #ChileAdvertising #DigitalMarketing #MarketingStrategy
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Some commentary on this exact article in tomorrows first ever AdTechGod Newsletter. 🔥
FOR IMMEDIATE RELEAE Cannes, France – June 18, 2024 – The digital advertising industry is about to get more fact-based with the introduction of the Factual AdTech Collaborative Thinktank (FACT), f/k/a Forensic AdTech Collaborative Thinktank. Read more here: https://lnkd.in/ewTZXf6A Thanks to the Association of National Advertisers programmatic transparency report published last year at Cannes the industry is moving forward and getting smarter about ad quality. The next chapter goes deeper into all facets of quality with a whole new generation of companies like Adfidence, Compliant, Sincera, Seekr Technologies, Scope3, Hiili, Ad Fontes Media, DeepSee.io - Publisher Intelligence, Jounce Media, and many more. Get in touch to learn more about membership!
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IAB Europe has released its annual 'Attitudes to Programmatic Advertising' report, which provides a comprehensive analysis of the programmatic advertising state in Europe. The report covers trends, growth drivers, barriers, and future forecasts. Before wrapping up to head for your long-waited and well-deserved Christmas break, , let's have a look at 2023's key insights so we can best prepare for 2024. Link in the Comment ⬇️ #programmatic #iabeurope #digitaladvertising
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Recently, Ryan Dohrn and Eric Shanfelt talked about the 7 biggest mistakes digital ad sellers make. Check out the entire video or read the quick summary of the session. https://lnkd.in/g-Mh63mT
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Encouraging to see Guideline's US team report record levels of ad spend in the US - the world's largest ad market - in February. Our data also shows the Canadian and China markets delivered their 2nd highest February ad spends on record. Contact us to learn the varying category drivers across each country. #realdata #marketinganalytics
February 2024 US ad spend marked a monthly record tracking back to 2017. February ad spend surged +10% year over year, maintaining the upward trend from January (+4%) into double-digit territory. 🌊 Don't miss the momentum. Book a demo to learn more: https://lnkd.in/e-syNJUM
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