Mike Lyon’s Post

As a SaaS company, the benefits of being able to up-sell or cross-sell a customer go beyond just growing your revenue base. When the time comes to start conversations with strategic buyers or investors, your ability to grow the average contract value of your customers via up-sell and cross-sell is a topic that will influence buyers' interest in transacting with you. Take a look at some of our team's thoughts about how these two sales activities (when done well) can positively influence the tone of an M&A or capital raise transaction. Link: https://lnkd.in/gswwqEsb #founders #pathtoexit

How Strategic Buyers and Investors View Up-Sell and Cross-Sell in SaaS

How Strategic Buyers and Investors View Up-Sell and Cross-Sell in SaaS

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