Mike Lyon’s Post

Creating a buyer list should be a collaborative effort between a founder and their banker. A bank can broaden the buyer universe in a couple ways: 1. Manage competitors in the process Often founders don't want to include competitors in the process, for strategic or emotional reasons. But these competitors can be really good buyers because they already know your market and usually have strong synergies. Of course, you want to be careful about sharing proprietary information with a competitor. A bank will help you know how and when to share data so you don't jeopardize your position. 2. Provide access to buyers you hadn't considered. Founders often already have relationships with prospective buyers, but that universe is relatively small. The majority of qualified buyers will be completely off a founder's radar. For example, a founder may not realize that a certain strategic buyer has an interest in the founder's sector, even though that buyer currently does little if anything in the founder's market. A bank knows the relevant parties and can invite the best players to participate, beyond what a founder would normally include, which: * Increases competition in a transaction * Increases the likelihood of finding a good fit #founders #pathtoexit

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