Lynn M Chong’s Post

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Director | Head of Brand & Marketing, Mobile eXperience

We at Samsung Electronics Singapore have been on a journey to spread the word about #GalaxyAI to consumers in Singapore, and I'm excited to share some key learnings. 👉 One of the biggest takeaways was understanding that AI is exciting, but it can also be daunting. We know there's a lot of buzz around AI, but we're also aware that consumers may be hesitant about AI and how it potentially can "take over" our work and lives. We hope this film will demonstrate to audiences that AI is simply a tool that empowers them to do more and be more. 👉 Another key learning was the importance of creating stories and experiences that resonate with our audience. From our Epic Wonderland pop-up to our latest short film "AI Do", we've been laser-focused on humanising AI experiences for our consumers. From gamification to storytelling, we want to ensure that #GalaxyAI has a part in our users' everyday lives - from communication to creation. 👉 Lastly, we learned that experimentation is key! When dealing with a new topic like #GalaxyAI, we want to be able to try all methods in reaching out to our audiences. We've learned along the way that some things work better than others (for example, having a local twist in our demos and content), and some things don't.  "AI Do" is our first co-create local campaign with Singtel, and we firmly believe in this partnership as we recognize that telling local stories would strike a chord with our local audiences. Thanks to the Singtel team Lynette Poh Harish Nambiar Adrian Ang Ji Hwee Lim Angie Ong Cara Foong and He Shuming from Giraffe Pictures for coming along on this journey with us. 👏 Join us in welcoming possibilities with #GalaxyAI and #Singtel5G. Catch our latest film > https://lnkd.in/ghEcFi-x #hellopossibilities #GalaxyS24 Dennis Jang Ronnie Ng Jennifer Germaine Choi Cheryl Cheong Jacelyn Ho Crystal Sim Jazel Tan Johan Tan Ian Loy

AI Do.

https://www.youtube.com/

Ji Hwee Lim

Marcomms Manager | Campaigns & Initiatives, Singtel

3mo

Thank you Lynn for the wondership partnership. To more possibilities ahead! 💙❤️

Lynette Poh

Marcomms head at Singtel

3mo

Well said! Generative edit for photo editing is a real game changer.

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