Freelance Publicist | Clients seen: Forbes, mindbodygreen, Oprah Magazine, Nylon, Allure, Women’s Health, Insider, Well+Good. #Freelance #DigitalPR
What do publicists actually do? This is a question I get a TON! So, I figured why not go into detail about it 😎 There are lots of different publicists, but for the most part — we, (I), pursue “organic” press opportunities. This means that I don’t pursue paid Ads and instead rely on my relationships with media contacts & my understanding of newsworthy story angles to secure press features. This type of media coverage allows audiences to connect with brands on a much deeper level…because it doesn’t. feel. salesy. People aren’t stupid. We know when we’re being sold to! The way that I think about organic press is, you get to nurture relationships with your audiences on a mass scale, create a strong brand image, and inspire a positive buying culture as a byproduct of your new brand awareness. For the full article, go here 🤗 https://lnkd.in/dFbK8MeQ
Well explained! Thank you
Career Ownership Coach™ & Executive Coach | Helping Professionals Gain Clarity About the Next Steps in Your Career to Take to Achieve Your Goals!
2wEllie Jackson Great article!