Lydia Bagarozza’s Post

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Freelance Publicist | Clients seen: Forbes, mindbodygreen, Oprah Magazine, Nylon, Allure, Women’s Health, Insider, Well+Good. #Freelance #DigitalPR

What do publicists actually do? This is a question I get a TON! So, I figured why not go into detail about it 😎 There are lots of different publicists, but for the most part — we, (I), pursue “organic” press opportunities. This means that I don’t pursue paid Ads and instead rely on my relationships with media contacts & my understanding of newsworthy story angles to secure press features. This type of media coverage allows audiences to connect with brands on a much deeper level…because it doesn’t. feel. salesy. People aren’t stupid. We know when we’re being sold to! The way that I think about organic press is, you get to nurture relationships with your audiences on a mass scale, create a strong brand image, and inspire a positive buying culture as a byproduct of your new brand awareness. For the full article, go here 🤗 https://lnkd.in/dFbK8MeQ

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Tiffany Whitney 🧠

Career Ownership Coach™ & Executive Coach | Helping Professionals Gain Clarity About the Next Steps in Your Career to Take to Achieve Your Goals!

2w

Ellie Jackson Great article!

Marie Elaine Bagarozza

Are You Interested in Selling Your Home? Want maximum PROFIT from selling your home with No stress? ☆Call Listing EXPERT Marie Elaine, helping clients in Monmouth & Ocean Counties ☞ 908-433-5184

2w

Well explained! Thank you

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