Lulus’ Post

We know that the right footwear can change your outfit and your mood--and that looking stylish doesn’t have to mean sacrificing comfort. Today, we’re thrilled to announce Lulus Loves: Vans, an all-new capsule collection of classic styles from the iconic sneaker brand 👟, now available on lulus! 🎙 “At Lulus, we are always looking for inventive ways to energize our customers and the Lulus Loves: Vans capsule is nothing short of that,” said Lulus Chief Merchandising Officer, Laura Deady. “With this exciting new partnership, we’re showing our customers how easy it is to incorporate Vans essential styles into any of their summer plans, day or night.”  Vans has a rich legacy of creative exploration and self-discovery that spans over 50 years--and the Lulus Loves: Vans capsule not only marks the brand's official debut to Lulus shoppers but also showcases the multitude of ways they can pair Lulus with Vans’ classic styles, including the classic Old Skool sneakers, versatile Slip-Ons, and more.       🌟 For more details on the Lulus Loves: Vans capsule, head to the Lulus blog! https://lnkd.in/eSb7cfje

❤️ At Lulus, the principles of inclusivity and continuous improvement are very important to us and to our community, and empowering others to feel confident, joyful, and excited about life is at the core of who we are. To welcome Pride Month, we’re thrilled to announce our partnership with The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. 🌈 🧡 Including a $25K contribution, the year-long partnership will open new avenues for both Lulus employees and customers alike to make a meaningful impact. 💛 The partnership will help fund critical programs to help prevent and respond to the public health crisis of suicide among LGBTQ+ young people, and allow Lulus to work closely with experts to offer educational opportunities for our employees. 📚 💚 Lulus’ SVP of Brand Marketing, Patrick Buchanan said: “Through Lulus’ partnership with The Trevor Project, we not only want to send the message to LGBTQ+ young people that they are seen, supported, and loved for exactly who they are, but we also want to encourage allies to support them in their lives and communities.” 💙 Samantha Bayne, Senior Corporate Partnerships Associate at The Trevor Project added, “At The Trevor Project, we share Lulus’ commitment to being there for all of life’s moments, and Lulus’ generous contribution will enable us to continue to provide life-saving services to LGBTQ+ young people in their moments of need.” 💜 We’re proud to reaffirm Lulus’ commitment to the LGBTQ+ community and turn it into action not just during Pride month, but year round. Stay tuned for more activations from our partnership -- and for more information, head to the Lulus blog! 🌈

As a company that’s there for our customers for all of life’s moments, we know how important someone’s big day is and we want people to feel confident beyond just their wedding. Enter our newest capsule Lulus Loves: Boys Lie ! Boys Lie celebrates healing, confidence, and wearing your heart on your sleeve. The limited capsule features a curated selection from their “To Have and To Hold” collection, which celebrates brides-to-be and is inspired by Boys Lie founder Tori Robinson’s upcoming nuptials. Lulus' CMO Laura Deady says: “Boys Lie is a brand that truly understands the power of community and we're thrilled to bring Lulus shoppers a collection that resonates with brides everywhere and inspires confidence for moments, big and small." Boys Lie co-founder and bride-to-be Tori Robinson shares: “It’s exciting to empower people through our brand and even more exciting to expand our community through a new partnership with Lulus” Fellow co-founder Leah O'Malley notes: “The Lulus Loves: Boys Lie capsule truly brings together the best of both our worlds.” For more details on the Lulus Loves: Boys Lie capsule, check out the Lulus Blog!

💕 Our “Friends for Life” SS24 brand campaign is in full swing, and the first of our “Besties That Brunch” tour kicked off in Nashville – and wow, did Nashville show up! 😍 🥐 Cafe Roze hosted our inaugural bestie event, serving up amazing bites, lattes, and mimosas 🥂 on May 3rd Guests were treated to live music from local artists Caylan Hays, Stefanie Clark Harris, Mollie Jane, and Ryan Levine, a bouquet-making station from Amelia's Flowers LLC, a best-friend bracelet bar from local designer Wood + Wolfe We’re thrilled to be able to spread the Lulus' love IRL, share an amazing afternoon with lasting memories with our customers, and continue to be there for them through all of life’s moments. 💖 Next stop: Chicago, June 1st. See you soon, bestie! 🙌

At Lulus, our goal is to be a one-stop-shop for all of life’s moments -- that means offering trend-driven styles as well as timeless everyday essentials. We’re excited to be launching a new Lulus Loves: Levi’s® capsule. Our partnership with global denim leader Levi Strauss & Co., underscores both brands’ dedication to timeless quality and enduring styles, and we're so excited to offer a unique shopping experience for fans of Lulus and Levi’s® alike. 💕 💙 Laura Deady, Lulus Chief Merchandising Officer, says, “Through the all-new Lulus Loves: Levi’s® capsule, we’re able to highlight the essential role denim plays in a woman’s wardrobe, as well as how it serves as the perfect fashion statement for any occasion. The quality, versatility, and attainability of Levi’s® are directly aligned with our brand, and we’re thrilled to be able to include what we anticipate to be highly-coveted offerings for shoppers to enjoy on Lulus.com.” 🛍 URL to IRL: To celebrate, we’re hosting a denim customization event at our Melrose store on May 18. Join us! For more details on the Lulus Loves: Levi’s® capsule, check out our blog! https://lnkd.in/g9cVqQCx

From the everyday to the extraordinary, being present for women through all of life's moments is what drives us at Lulus. Today, we unveiled a multi-channel brand campaign, aptly titled "Friends for Life," celebrating the power of female friendship and being present for moments big and small.  💕  Launching on statement and digital billboards, wild postings, via social and influencer activations, and consumer events in key cities across the U.S., the "Friends for Life" campaign centers on a group of four best friends as they experience a pivotal year in their lives--and naturally, Lulus is there for them through all of it. ✨ 💖 Lulus CEO, Crystal Landsem, said: “Through the years Lulus has evolved into more than just a shopping destination, we’re a steadfast companion in the lives of our customers. This campaign shines a spotlight on friendship and the significance of being present, as we help our customers feel confident, joyful, and excited, at every point in their lives.” 🤩 Patrick Buchanan, Lulus’ SVP of Brand Marketing added:  “At Lulus, we aim to be the go-to destination for those times when women want to feel the most beautiful and alive. This campaign is a love letter to all who celebrate with us, embracing all of the pivotal moments and emotions shared while wearing Lulus--be it joy, vulnerability, or excitement for what lies ahead." 📣 SEE YOU ON THE STREETS: Out-of-home advertising placements will bring this campaign to life in major cities Los Angeles, New York, Chicago, and Nashville. 🥐 MEET US FOR BRUNCH: Our “Besties That Brunch” series invites customers, influencers, and community members to brunch with friends, shop Lulus, and intimately engage with Lulus firsthand in starting in Nashville, and continuing through the summer in Chicago, Las Vegas, and Miami. ✨ We’re so excited to celebrate women during all the different eras in their lives and to continue to join them on the journey. For more details on the “Friends for Life” campaign, head to our blog!

✨ At Lulus, we've kicked off concert season in style. 🤠 Our Lulus on Melrose store location was transformed into a festival queen’s dream--complete with mirror ball cacti 🌵 ✨--as we hosted the Lulus Desert Disco Festival Showroom in Los Angeles on April 2. A slew of stylish guests, which included stars of Netflix's Love is Blind and Perfect Match, Amber Desiree “AD” Smith, Jessica Vestal, and Micah Lussier, were treated to sips and snacks from Sunny Blue, Close Encounters, and Heaven Sent Spritz and Drinks, micro tattoos by B36 Tattoo, and summer essentials from Vacation and Teva while they snapped photos in front of our desertscape mural 🌈 and shopped festival fits from our spring and summer offerings. Head to our blog for a look behind the scenes! 🏜

At Lulus, our goal is to help every woman feel beautiful, celebrated and like she’s the most special version of herself for every occasion. On this International Women’s Day, we’re very excited to celebrate one of our own, Crystal Landsem, who has been recognized in the 2024 Trailblazing Women in Marketing, Service and Experience list: https://lnkd.in/dGGc24yv Crystal is named one of 21 trailblazing women who are leading, innovating, and committing to driving positive change within their organizations and the broader world. Let’s celebrate the achievements of women in arguably the most customer-obsessed functions. Congratulations on your recognition, Crystal! Check out the nominees in the report now: https://lnkd.in/dGGc24yv Reuters Events Marketing & CX #IWD #womeninleadership #customerobsessed #customercentric #21trailblazers #LuCrew