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This is unbelievably cool. How many other Minnesota brands could benefit from such massive national/global exposure on the Vegas strip? Let me introduce you to one of the most creative branding minds I know - Janet Fawcett.
HoM @ Unplugged 🌲📵 Helping busy folk unplug and switch off
Genius campaign from Guinness ⚪️⚫️📱
There's no product like looks like Guinness. Or KitKat. Which is why their campaigns hit differently when they use their recognisable shape in fun ways.
Obvs this one is right up our street.
[repost from Toolebox Films] We're really pleased with how this project came out for Carlsberg Group and Liverpool Football Club. These fast-paced, run and gun experience shoots are fairly typical for us - it's vital having an agile and perceptive crew to be able to maximise the coverage of each location/environment. We're really familiar with the AXA Training Centre now too, which helps us with the minimal set up times.
The brief 📝
To convey the full AXA Training Centre VIP experience enjoyed by a group of Carlsberg partners and competition winners - including journey to the training ground, tour of the facilities, 2x Q&As and, most importantly, a bespoke training session from four LFC Legends.
The challenge 🤔
Not intervening too much in the day's events (the most important thing is always for the guests to enjoy the experience), making sure we used our time well to cover each activity in the day to a high standard, while also fitting in b-roll, GVs, guest vox pops and UPSOT from the legends (more of which was used in the full-length, internal version).
The approach 🎥
2x Camera Ops (one handheld, one gimbal), 1x Producer, external audio recorder for Q&As, drone shots to transition between sections. Splitting up the crew for the first part of the day - me to document the journey, Victor and Natalia to shoot GVs and arrivals - coming together for the tour and Q&As, then splitting off again to maximise coverage of the training session. Oh, and always helps if you can plan the weather to be glorious sunshine!
Edit-wise there was a lot of material to go through, and a lot left out of the shorter cut, so it was pleasing to deliver a longer (~10 mins) cut too, and include some great bits that we couldn't fit in here.
Big thanks as ever to David Evans and Chloe Haycock at LFC for bringing us on board.
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Camera Operators: Callum O'Toole & Victor Goras
Producer: Natalia Tavini
Edit: Callum O'Toole
#sports#videoproduction#videoediting#northwhestvideoproduction#sonyfx3#ronin#dji#video#videography#sonyfs7#experience#axatrainingcentre#liverpoolfc#liverpool#beer#partnership
AB InBev may have pulled out its most significant #marketing move this year
Bud Light becomes (again) an “official beer partner” of the Ultimate Fighting Championship (the world's largest mixed-martial-art organization), after it lost the sponsorship deal to Constellation Brands' Modelo in 2017
The move is even more significant given that Modelo just overtook Bud Light as a # 1 beer brand in the US for the first time this year, with UFC deal being cited as one of key drivers (and very well aligned with their OG slogan: “Brewed for those with a fighting spirit.”)
If UFC has currently its own share of issues, its still a major league with broad viewership and very much aligned target group
Is it going to be enough to revive Bud Light brand after this year's marketing hiccups? Time will tell, but it's clear that ABI does not plan to give up its largest market without fight
#fmcg#cpg#strategy#beerFrederic Fernandez & Associates
Charles Leclerc's "Monaco curse"
I know IPL was taking the mind share this Sunday but there was history brewing in Formula 1 too… I always thought “Curses” were a Indian phenomenon but it’s good too see human side of formula 1.
This is Leclerc’s HOME performance and what’s been eluding him
1. 2017 (F2): Leading the race, he retired due to suspension failure.
2. 2018 (F1 with Sauber): Crashed with Brendon Hartley.
3. 2019 (Ferrari): Strategic error led to a 16th place start, followed by retirement.
4. 2021 (Ferrari): Took pole but couldn't start due to car failure from a qualifying crash.
5. 2022 (Ferrari): Took pole but finished fourth due to strategic errors and a poorly timed pit stop.
This year, yesterday, Leclerc finally broke the curse .. and how.
Just the priceless reactions shows how much it means to him and his team…
#CharlesLeclerc#MonacoGP#Perseverance#Resilience#Formula1#F1#NeverGiveUp
Americas is the biggest market for Formula 1 partner Dutch Heineken.
Formula 1 and Max Verstappen partner Dutch Heineken reports Full-Year revenue up 4,6 % to €36,375 million, but beer volume down -4.7%.
After a strong 2022, 2023 proved to be challenging, says CEO Dolf Van Den Brink. Inflation was one factor affecting volumes and costs.
Why USA is so important also for Heineken is clear. Americas is the biggest market by beer volume (mhl) for Heineken.
Americas - 88,4
Europe - 76,4
Formula 1 is mentioned in the Report:
"We also extended our partnership with Formula 1 for a further five years to engage with the sport's expanding fanbase."
"Three-time F1 world champion Max Verstappen collaborated in the new global “When You Drive Never Drink" campaign advocating our message of responsible consumption".
Photo: F1
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