Łukasz Cioch’s Post

Dove Beauty’s stance on AI is singularly the best I’ve seen from any brand to date. Everything about it is right. They understand what comes first and they understand it’s a tool for all of us to use and that we are responsible for it. We are always responsible for using tech in the very best way. It is there to enhance and help. We are the creators. They understand their role and influence. Most importantly, they understand their positioning. Absolutely brilliant 👏 #Marketing #AI #Campaigns #Marketing2024 #BrandPositioning https://lnkd.in/eNxFuiFg

I love Dove's recent AI beauty ad campaign called "The Code." I think it hits at the truth of how the world looks at beauty, even in digital form, but Dove's twist on it using its own campaign is great. It's positive, uplifting and complete on brand. Let me know your thoughts: https://lnkd.in/gRMynjS8 #advertising #marketing #AI #dove

What kind of beauty do we want AI to learn? What do we want our kids to learn about beauty? Great work Dove 💙 #ai #advertising #onlinecontent #keepbeautyreal #keeptechnologyhuman #neverstoplearning

In case you haven't seen the Dove "AI Ad" yet.. Not just clever marketing that stays true to Dove's tradition of positive messages around perceptions of beauty, inclusivity and body positivity - but they call out some of the challenges of AI in content generation and how big business can play a role in influencing. Wonder what other industries will be using marketing to showcase their position on how to combat some of the downside risks of AI tools? #ai https://lnkd.in/eXqRjtxR

Generate: “The most beautiful woman according to Dove.” What kind of beauty do we want AI to learn? What an incredible way to showcase the uniqueness of your brand identity. Dove absolutely killed it with this ad! #AI #AIAdvertisting #MarketingAgency

Dove Continues to Champion Real Beauty in the Age of AI Just watched Dove’s latest campaign, “The Code,” and I absolutely loved it. it’s a powerful reminder of their unwavering commitment to champion all kinds of beauty. For over 20 years, Dove has consistently challenged the industry’s standards, and their stance against AI manipulation is no different. By pledging never to alter women’s images with AI, Dove is setting a benchmark for authenticity in advertising. We know AI will change the way how future generations will imagine concepts and topics, being rightly or wrongly portrayed. I do hope more companies like Doce stand up for diversity and inclusion within AI’s biased algorithms. #realbeauty #aIethics #diversityintech #inclusiveaI #authenticitymatters #advertisement #marketing

This is why Dove will always be a masterclass in brand and marketing! I absolutely LOVE this campaign! An exceptional validation of their purpose and brand authenticity, bravely taking a stance on the use of AI. Bravo to the whole team involved. 🕊️🤍 #keepbeautyreal #dove #marketing #brandauthenticity #selfesteemproject #bestpracticemarketing #masterclass #AI

Dove Declares War on AI Ads… Dove says they're keeping AI out of their ads to #KeepBeautyReal. In their own words: "As we transition to an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real." Here's the painful truth 💣: What happens when you train AI model on today’s data, straight from the humans’ internet browsing whims and ranting fingertips? The results mirror well…today’s humans - with their biases, judgement, discrimination, generalisations, lack of diversity and broken decisioning.  It's a big ol' garbage-in, garbage-out situation. Except with AI's rapidly expanding influence, it's more like a toxic waste spill situation. 🤖 Don't get me wrong, I applaud Dove using their massive platform to raise awareness on the lack of diversity in AI. Disrupting the wave and staying true to human realism and creativity is a pat on the back from me. But let's be real, that's a privilege only big corps like Unilever can afford. From most businesses trying to stay afloat, we'll be chugging AI-generated content like a stressed college kid downing energy drinks. 🥤☕ If Dove's doomsday 2025 prediction is accurate, telling the whole world to just "keep it real" and virtue signalling isn't going to cut it. Brands need to lead the charge in transforming AI to be more inclusive and more representative of their audiences. Otherwise, our AI-generated future is going to look a whole lot like the present. Minus snazzy deodorant campaigns paying tribute to what diversity and inclusion should look like…

By 2025, it is predicted that Ai will generate 90% of on-line content. Dove has pledged not use AI models in lieu of real women in its advertising - As Dove celebrates 20 years of 'real beauty', they launch their latest ad campaign 'The Code', which touches on the dangers of AI in marketing. “At Dove, we seek a future in which women get to decide and declare what real beauty looks like — not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate and champion Real Beauty,” said Alessandro Manfredi, CMO of Dove. What does your brand stand for? Have you defined your business goals, offering and values? What is your brand narrative? #Ai #brandstrategy #brandvalues #brandagency