Luiz Felipe Barros’ Post

“I can’t reduce my 10-year-old brand to a 60-second clip! Are you mental?” We often hear these sorts of complaints, but they simply aren’t true. You have a deep understanding of what your brand is when you can cut to the quick of the matter. Think of it as peeling the layers of an onion and working your way to the core, which holds the distinctive elements on which everything else is based. At Dojo, we help clients get to this core, so we are completely confident the message captures the essence of your brand and speaks to your target audience. Our brand video for Bubble is a terrific example of this. In a mere 60 seconds, you discover this brand’s vision and how they’ve brought it to life. Now, this doesn’t mean skimping on stuff like features. It simply means connecting these features to a broader vision: making babysitting simple and effective for both babysitters and parents. And, as you see, we covered how Bubble makes this possible using short bursts of copy that tell you everything you need to know - it’s simple, reliable, flexible, and effective! Check out the video, and let us help you articulate and visually represent your company’s DNA.  #BrandVideo #Marketing #VideoProduction #DojoFilms #Bubble

Talking about the stigma that impacts brands, product categories, and consumers means there will be conversations that can make you feel uncomfortable. It's easy to disengage and not address it. The harder choice is to engage and listen to different voices and see if there is value to you, and your business. Consider how your brand is impacted, or limited, because of not wanting to address the stigma impacting your category or brand. Happy to chat about this. :)

While marketers and brands are just starting to figure out Gen Z, there is already another generation in the picture - Generation Alpha. They are 11 and under and are still being born.  They will be largest generation in history. At this young age they are influencing 9 or 10 household purchases across categories. So this is the generation marketers really need to be pay attention for the future. To read further breakdown of Gen Alphas lifestyle and interest click here:- https://lnkd.in/dyZCBuuE

Breaking down the iconic Dove 'Real Beauty Sketches' 🕵️♀️✨: A powerful message on self-perception and the beauty within. This ad not only challenged societal standards but also reminded us of the often overlooked beauty that others see in us. Let's celebrate real beauty in all its forms! Do you want to learn how to use cognitive biases and physiological triggers on your marketing too? Comment below "Real Ads" and I'll reach out to you to schedule a call and help you! #RealBeauty #SelfLove #DoveCampaign #BeautyStandards #Empowerment #SketchingBeauty #InnerBeauty #SilverSpoonAgency #SpoonfeedingDigitalDominance #digitalmarketing #DigitalMarketingStrategies #cognitivesbiases #MarketingMagic #NY

Embracing De-Influencing A rising trend on social media, de-influencing is a trend that focuses on what NOT to buy, what to avoid and what to rethink in your lifestyle choices. I see this movement most frequently aligning with the growing emphasis on wellness and sustainability. I like the term 'conscious consumption' Sustainable Shopping Deinfluencers aim to highlight the environmental impact of products, urging followers to reconsider their purchases. For example, opting for reusable items over disposable ones or choosing eco-friendly brands. takethejump.org say we should only buy three items of clothing a year to help reduce the impact of consumption. Wellness Wisdom We are REALLY seeing the ver commercialisation of wellness! And De-influencers are challenging it. Instead of promoting excessive spending on trendy tools, trackers, and supplements, they advocate for mindful and meaningful practices that truly contribute to well-being. Did you know 24% of people track sleep!? De-influencers are reshaping narratives and fostering a conscious and sustainable approach to purchases and behaviors and I'm confident we'll see more and more of it in 2024 #DeInfluencing #ConsciousConsumption

This ad always hits me right in the feels... Bay of Plenty Marketers! If you're a dog person (and fine, cat) people too. Book your seat. Follow Marketing Professionals Bay of Plenty. And join us for insights into how Trustpower's Head of Brand turned data into marketing gold. :) #marketing #advertising #tauranga

Did you know that the colors you choose for your brand can have a powerful impact on consumer behavior? From evoking feelings of trust and reliability with blue, to enticing hunger and excitement with red, color psychology plays a crucial role in how customers perceive and engage with your brand. So when it comes to choosing your brand colors, make sure to use them strategically and wisely to create the right emotional connection with your audience. Let's make your brand stand out with the perfect palette! Get started at https://lnkd.in/dpqRE-S

Let's dive into innovative interactions!  Let’s discuss how technology and creativity have transformed the way we engage with our audience.  What innovative strategies are you implementing in your business?  #InnovativeInteractions #TechInnovation #WinnerCircle #ChildcareLeaders #ChildcareExpert

The House Of Lords. Time to cast off the drift wood, and amplify the brand's commitment to providing accessible play. Why the long face-hydration meltdown? The brand have shown time and time again it's unwavering commitment to consumers needs. Then why haven't Brand X able to exceed expectations. Same old marketing campaign. Same near-sightedness. Diversifying your cultural community engagement initiatives could potentially bridge the gap by leaps and bounds and resonate better with consumers. #marketing #consumers #business #growth

Listen up! Elmo has something to say about how you talk to yourself. These 5 Ad Campaigns support greater causes, making consumers think more about putting their heart into purchases. Check out the impactful marketing campaigns and takeaways that you could implement in your strategies below! https://lnkd.in/e2GvAbBV #marketingcampaigns #adcampaign