Introducing Oblivia Coalmine… She wants to thank you, on behalf of the fossil fuel industries, for generously investing your pension funds and helping enjoy another bumper year of profits. Make My Money Matter #cop28 #cop28uae #climatecrisis
Hasn't this been done before? I'm pretty positive it has and it was just as brilliant.
What utter drivel. According to climatic cycles we're heading into the next global cooling. Far greater damage is being done environmentally and with child labour mining cobalt and lithium. CO2 is not a danger - it increases plant growth and all the historic data proves that it is a result of the temperature rising as it has regularly done in cycles for millennia and does not precede it. Check out the real climate scientists and Nobel Physicists who are calling out the climate scam. It's a method of justifying taxing the poor to pay the rich and to persuade people to give up their freedoms - just as decided by the Club of Rome in the early 1990s.
Love these Make My Money Matter ads. Humour works.
I think this is a bit naive to think that the oil industry (big names ) have only been focussing on oil drilling . They realised the problem along time ago , the result has been 30 years of R&D for alternatives . Some claim they were hiding the damage . This is an interesting article https://www.atlanticcouncil.org/in-depth-research-reports/report/the-role-of-oil-and-gas-companies-in-the-energy-transition/
The military need oil for as long as they and "completion" burn it. They will fight for it with secret military intelligence in peace time as long as they burn it. International agreements to move military onto renewable hydrogen sort that out. Why isn't it talked about? USA and Russia export it. China imports it from Russia mostly Hello China,please start the International agreements
Oh well. This is going to be interesting. Just viewed @Seth Godins Almamac course on Carbon. I wonder where this leaves Africa. We are playing catch up. Our governments cannot afford cash dividends for citizens who emit less Co2. We need the energy. I need to read deeper before I can comfortably comment on climate change.
System1 loves this ad! Here's the emotions it creates sec-by-sec! https://www.linkedin.com/posts/andrew-tindall_cop28-advertising-marketing-activity-7135545434810322945-ZOBz?utm_source=share&utm_medium=member_desktop
https://t.co/J008lnZfUG
Fracking brilliant! Just the right balance of humour and sincerity with a purpose-driven message that doesn’t come across preachy. Perfect casting too. Not just for the name (although, that’s excellent), but the comedy/drama delivery and increasingly ‘National Treasure’ status building trust and authority. Bravo Lucky Generals 👏🏼
CSO (ex-strategy head at W+K, Dentsu, Ogilvy). Strategist / Client Advisor / Trainer / Speaker / Lecturer / Founder. Co-Author of "The Creative Nudge" (thecreativenudge.com). Dad, Dog person, Autistic (and proud).
8moI think is a lot of what I was talking about the other day when I was talking about the ad industry and where we draw the line on morality of what we'll work on, or what we consider toxic as accounts. Oil is a no no. But as this vid points out we'll happily work on financial services accounts (from banks to investments to pensions) - that invest billions in those fossil fuel companies via pensions/loans/investments etc. Or we'll happily work on airlines or car accounts - that utilise the outputs of the big oil companies to pump sulphates into the atmosphere or 85% of cars still running on petrol & diesel. The global airline industry is a major culprit in the climate crisis, and no one seems to have an issue advertising them. Or simply work on all those accounts that ship billions of pounds of unnecessary goods across the world in a shipping industry that contributes more to the climate emergency than the automotive industry. I'm not sure where the morality line gets drawn. Or where the hypocrisy line starts. It IS a good film though. And a really love Olivia. Genuinely. I just don't know where the ad industry sits in this morality debate.