Luca Deza’s Post

“The definition of insanity is doing the same thing over and over again but expecting different results.” – Albert Einstein I have written an article explaining how you can introduce a “Wow Factor” in your retail business, over and over, without costing you thousands of dollars. Thank you to @InsideSmallBusiness and @TimLadhams for publishing the article. Click on the link and start making a difference tomorrow. #simplesoulfulsuccessful #coaching #wowfactor #marietemby #bakery #cafe #smallbusiness #insidesmallbusiness #timladhams

COLLAB OF THE WEEK Guess who's turning up the heat with a sizzling collaboration with Hot Ones? 🐼🌶️ Panda Express is taking flavour to a whole new level by introducing its spiciest dish yet. A partnership with one of the hottest entertainment brands around! As we've seen time and again, creative collaborations between brands can lead to exceptional innovations. It's a testament to the power of teamwork and the willingness to push boundaries and create new products. Check out the details in the article below 🥢 #CulinaryInnovation #SpicyFlavours #BrandCollaboration #BrandCollab #Branding #ProductMarketing

Enjoyed this article. What we took from it: ⚡Care about your audience more than you do about yourself. For Oatly, that meant being entertaining over being informative. ⚡Keep the message stupidly simple. If you want people to remember your brand, you can only tell them one thing. ⚡Embrace criticism with enthusiasm. It's a form of caring. https://lnkd.in/gbWScZM6

Hana Guenzl’s Brand Masters Food for Thought & Input   “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another.” Alfred Adler   Empathy is essential for human interactions. Be it in personal/professional lives. Yes, it’s one of the 5 powers that you are born with that can meet every challenge. Meeting them in a way that results in the best outcome in your life. They are: 1.   Empathy; Yourself & Others 2.   Curious; Explore 3.   Creativity; Innovate 4.   Set Intention 5.   Activate; Results   Your Sage is the part of your brain, which handles challenges with a clear, calm mind and positive emotions; you will know which one of powers to use & when.   TRUE EMPATHY Soft skill that is the hardest thing to do. It’s critical in modern living; a trendy busyness and the Digital Age.   It’s a mandate for not only human relationships and also inventions. It supercharges creativity and innovation, being able to imagine what someone else is thinking & feeling. The higher empathetic concern invokes a higher cognitive flexibility; solution’s imagination & outcome.   As Susan Sarandon stated: “When you start to develop your powers of empathy and imagination, the whole world opens up to you.”   EMPATHY – SOURCE OF INSIGHT TO THRIVE   Be curious, constantly explore & learn from what you don’t know. Live the questions rather than the answers. Open your eyes. Inspiration is all around you. Lead by example => hyper-learning => human-creativity => human ingenuity => path-breaking innovation   Tap the Power of YOU – Make a Difference   #personalbrand #mindset #values #science #behaviour #emotions #curiosity #cognitive #creativity #imagination #ideation #innovation #humaningenuity #nature #inspiration #motivation #mentalhealth #wellbeing #career #business #success #leadbyexample #thoughtleaders #influencers #hanaguenzl https://lnkd.in/gXQiX5Qn Please step with me into Neal Foard - ‘Puhhh-fect Line for Coffee’ story, which captivates, educates and inspires. John Steinbeck concluded the above story so brilliantly in his quote: “You can only understand people if you feel them in yourself.”    Cultivating empathy can kick-start a chain reaction that enhances ‘EQ’ and boosts creativity, which, in turn facilitates innovation and invention.   Thank you for watching and please share your empowering empathy life’s experience in comments.   Have an empowering week, where ever you’re.  Empathy makes the world around you a better place. BE YOU.

Stories > products. This is what I've found to be most powerful for brands. Faceless brands are a thing of the past. People want to see the faces, hear the voices, and connect with the stories of the brands they invest in. These emotional connections create a lasting impact that fosters trust and creates loyal customers. Storytelling is the ultimate differentiator. #storytelling #brandstorytelling #foodmarketing #cpg

Hana Guenzl’s Brand Masters Food for Thought & Input   “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another.” Alfred Adler   Empathy is essential for human interactions. Be it in personal/professional lives. Yes, it’s one of the 5 powers that you are born with that can meet every challenge. Meeting them in a way that results in the best outcome in your life. They are: 1.   Empathy; Yourself & Others 2.   Curious; Explore 3.   Creativity; Innovate 4.   Set Intention 5.   Activate; Results   Your Sage is the part of your brain, which handles challenges with a clear, calm mind and positive emotions; you will know which one of powers to use & when.   TRUE EMPATHY Soft skill that is the hardest thing to do. It’s critical in modern living; a trendy busyness and the Digital Age.   It’s a mandate for not only human relationships and also inventions. It supercharges creativity and innovation, being able to imagine what someone else is thinking & feeling. The higher empathetic concern invokes a higher cognitive flexibility; solution’s imagination & outcome.   As Susan Sarandon stated: “When you start to develop your powers of empathy and imagination, the whole world opens up to you.”   EMPATHY – SOURCE OF INSIGHT TO THRIVE   Be curious, constantly explore & learn from what you don’t know. Live the questions rather than the answers. Open your eyes. Inspiration is all around you. Lead by example => hyper-learning => human-creativity => human ingenuity => path-breaking innovation   Tap the Power of YOU – Make a Difference   #personalbrand #mindset #values #science #behaviour #emotions #curiosity #cognitive #creativity #imagination #ideation #innovation #humaningenuity #nature #inspiration #motivation #mentalhealth #wellbeing #career #business #success #leadbyexample #thoughtleaders #influencers #hanaguenzl https://lnkd.in/gtcKAzXs Please step with me into Neal Foard - ‘Puhhh-fect Line for Coffee’ story, which captivates, educates and inspires. John Steinbeck concluded the above story so brilliantly in his quote: “You can only understand people if you feel them in yourself.”    Cultivating empathy can kick-start a chain reaction that enhances ‘EQ’ and boosts creativity, which, in turn facilitates innovation and invention.   Thank you for watching and please share your empowering empathy life’s experience in comments.   Have an empowering week, where ever you’re.  Empathy makes the world around you a better place. BE YOU.

Had an incredible experience at a whisky bar in Seoul last night! 🥃 The owner surprised me with a sip of Ardbeg 10 Year Old Scotch Whisky, and it was truly unforgettable. What made it special? The storytelling behind the whisky! 🌟 The Power of Storytelling is undeniable. Let's compare: - Just Explaining: Ardbeg, a heavily peated single malt with a smoky flavor, aged in ex-bourbon whiskey casks for a unique character. - Storytelling: Remember Constantine(2005)? Keanu Reeves drinks Ardbeg 10 Year Old Scotch Whisky. Its intense flavor is like battling demons—perfect for a demon hunter. A captivating story can transform a product, making it more appealing. By creating a strong narrative around your product, you can make it unforgettable and deeply resonate with your audience. 🚀 #Storytelling #ProductNarrative #StartupJourney

Something exciting is coming! 🫢 Claire Seeber and Eating Your Cake Too are undergoing a little bit of an uplift! As my business has grown and as I have evolved, the time has come for my branding to get a little bit of love too. Here is a sneak peek of what to expect. To say I am OBSESSED is an understatement! 🤗 Can’t wait to share more! Claire Seeber #eatingyourcaketoo #womensblogger #businesscoachingonline

August 2023 Fratelli Wines We are launching a wine in a can for young consumers. It’ called Tilt. We have some questions for you. Where in a liquor store do we stock it? Who is the consumer? What should we say to them? And how long will you take? Us: Easy! We should be able to go live with a campaign in 3 months. The 3 months… Consumer research & Insighting across 4 cities: 1.5 months Strategy and Positioning: 1 month Creative Development: 1 month Figuring the technology: 1.5 months Shooting the films: 15 days Post Production: 2 months Go Live: 6+ months from date of brief The first of 6 films we did for Tilt is finally out. Stay tuned for the rest and we also have 100 Pub Activations  Multiple Concert Sponsorships Content Creator Partnerships And a few more special gigs coming up. A big thank you to Fratelli Wines for being so patient and trusting us with a totally crazy idea.  Take a bow #TeamGravity Gravity Integrated #feelthepull

Chamberlain Coffee and 818 Spirits have just announced their collaboration to create a unique and interesting drink: an espresso martini with a tequila twist. In their promotional video, we see Emma Chamberlain talking to camera on how the cocktail is all the rage right now, and tells its origin story while cleverly dropping their new product. But why is this ad so interesting? ☕️It shows the genuine and real friendship between Emma and Kendall, seamlessly blending their two business ventures together. 🍸The reenactment of Kendall during the telling of the origin story was a clever and fun touch. ☕️It takes after Emma’s traditional chatty vlog style content, so it already doesn’t feel like an ad. All these elements tied in perfectly, to create a fun, interesting, educational, and authentic piece of marketing. So, does it really taste better with tequila? Let’s find out☕️🍸 #chamberlaincoffee #818tequila #marketingcampaign #marketing