Lindsay Pudavick’s Post

A fascinating read about a key moment in the history of advertising self-regulation, thanks to Sue Eustace and the team at History of Advertising Trust.

Did you know that listeners are, on average, 48% more aware of companies that have been advertised on the radio? 🚀 Unlock the power of radio advertising to boost your brand awareness and make an unforgettable impression! 📢🔝 https://hubs.ly/Q020cztR0 Activate to view larger image,

Should your once-successful ad lose its effectiveness, don't merely halt it and surrender. Consider these 5 alternatives

ATTENTION ADVERTISERS: The deadline to reserve your ad space for issue 28 of Authentic Texas is coming up! Make sure to reserve your space by March 6th and turn in your final artwork by March 15th for guaranteed inclusion in our next issue. If you have questions or would like more information about becoming an advertiser with Authentic Texas, reach out to our Director of Media Sales Jeff Gross at jgross@authentictexas.com. #AuthenticTexasMagazine #Advertising #TexasHeritage #TexasHistory

My friend, Calle Sjönell and I walked into a bar... And after a couple of drinks, we started to get into how much we truly care about advertising and believe in its future, albeit in a perpetually modified form. Both Calle and I are longtime veterans of both the traditional and modern advertising worlds, having spent our last few years as creative directors at Facebook (Meta) - Calle in Stockholm and me in New York City. One thing we are sure of... The general public doesn't recognize how much passion and goodwill (yes, advertising people are, for the most part, very good people) goes into each and every ad the world sees. Not to say they're all good ads, but the effort and purpose is there. Over the years, Calle and I have each served on many international award show juries. We got to talking about how, if others could get a peek into how passionately these juries decide which campaigns truly deserve to be awarded, they would see advertising in a different light. Why do we care? First, because advertising is a career we love. And also something we believe deserves a bit more respect than it generally receives. It's a business, led by art. And sometimes art with a business objective. The Communication Arts. So we decided to create "The Jury Room" podcast. A wide open peek into how creative directors understand, analyze and articulate what makes creative campaigns great. We'd love for you to listen in and let us know if you agree that advertising is something worth caring about (especially if you’re career involves making ads). All comments welcome. https://lnkd.in/eVnb48Bw

I was honored to share some thoughts about seniors as a valuable consumer segment that marketers should consider on Advertising Champions with Tony Stanol. Here's the link to the interview. if you are interested! https://lnkd.in/gv9c_AY9   

📣 Exciting Advertising Opportunity Alert! 📣 Attention all businesses and advertisers! 🌟 Are you ready to make a big impact? Throughout September, we're thrilled to announce our exclusive "Buy One Get One Free" offer on prime positions for the prestigious Birmingham Mail and Coventry Telegraph. 🗞️📰 🎁 Offer Details: Get double the exposure for the price of one! This limited-time promotion grants you the chance to secure prime advertising spots in both the Birmingham Mail and Coventry Telegraph. Your message will reach a diverse and engaged audience, giving your brand the visibility it deserves. 📦 Two Exciting Packages: We understand that every business has unique needs. That's why we're offering two distinct packages for you to choose from. Whether you prefer our studio team to create stunning artwork tailored to your message or you'd like to supply your own, we've got you covered. 📅 Available Dates: Don't miss out on this incredible offer! Our prime positions are available on select dates throughout September. However, availability is limited, and once reserved, they're off the table. Act fast to secure your spot and make your mark. Boost your advertising game and captivate your audience with our "Buy One Get One Free" promotion. Let us help you reach new heights and make September a month to remember! For more information and to reserve your spot today. #AdvertiseWithUs #PrimePositions #SeptemberSpecial #DoubleExposure

💡Some marketing agencies are hesitant to utilise billboard advertising, citing the challenge of tracking or measuring the campaign’s success. However, this perception is not entirely accurate. By integrating a unique phone number or a distinct code within the advertisement, it becomes feasible to monitor and quantify the outcomes effectively. ✅ This method can provide valuable insights into the campaign’s reach and impact, allowing for a more precise assessment of its effectiveness. Moreover, such data can guide future marketing strategies, ensuring that billboard advertising becomes a measurable and results-driven component of the marketing mix. Alternatively, you could create an ad purely for brand awareness without tracking as the example below via Waitrose & Partners and Saatchi & Saatchi UK, which: ✔️ Became a taking point within the local community. ✔️ Received free press coverage ✔️ Being shared on social networks via users like myself outside of the ad location👏🏾 #digitalmarkeing #marketing #billboard #advertising #adspace #brandawareness #publicrelations #pr

Back to basics: What is billboard advertising? (OUTFRONT Blog): Jay Fenster, Marketing Manager, OUTFRONT. Even Don Draper had a first day on the job. So today, we’re going back to the basics and putting together all the questions about billboard advertising we wish someone had answered for us when we were getting started. So, without any further ado please enjoy our latest OOH FAQ: […] #DOOH #digitalbillboards #digitalsignage

One of the most significant benefits of Street Pole Advertising is its ability to generate sustained awareness. These ads are strategically placed in high-traffic areas to ensure that your message is seen by the same audience on a daily basis. This is nothing new, but the repeated exposure reinforces your brand message, increasing recall and advertising effectiveness over time. As Bruce Lee said: Long term consistency beats short term intensity. Ready to make your message become a familiar landmark for both commuters and pedestrians?