Louise Scott’s Post

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Director Experience Melbourne @ City of Melbourne | MBA, GAICD, CPM, FAIM | Tourism, Events, Sponsorship, Destination Marketing, PR, Communications and Economic Development

Melbourne is back at the top of its game with the Australian Grand Prix, Melbourne Food & Wine Festival, and Melbourne International Flower & Garden show happening this weekend! As the events capital of the southern hemisphere, Melbourne is the only city to host both a Grand Prix and a grand slam. These events position Melbourne on the global stage as a place to live, work, study, and invest, and their impact in telling our story is limitless. Check out this article to learn more about how Melbourne is regaining its mojo. Thanks to the many agencies involved behind the scenes to make it all possible. Go Melbourne! 🎉🏁 #Melbourne #AustralianGrandPrix #MelbourneFoodAndWineFestival #MelbourneInternationalFlowerAndGardenShow #GlobalStage #teammelbourne #tourism #InvestmentOpportunities Visit Victoria Australian Grand Prix Corporation Travis Auld Brendan McClements City of Melbourne Melbourne Airport

Good luck finding a table: How F1 gave Melbourne its mojo back

Good luck finding a table: How F1 gave Melbourne its mojo back

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Sérgio Brodsky

MBA, LL.B| Brand Strategy| Business Transformation | NED | Author | World Economic Forum Agenda Contributor

3mo

The Australian Grand Prix Corporation luck was sealed years ago even though it feels like yesterday we had given the recommendation to revitalise the brand, broadening the appeal through its identifiied glamour to women and families, going beyond the rubber-burning-asphalt fans and by removing ‘grid girls’, which was immediately adopted by then CEO Andrew Westacott and supported by then Marketing Director Arthur Gillion. Great to see how the circuit has accelerated its own success since then to new heights!

Sean Cummins

Creative Strategist cummins&partners

3mo

Only in the City

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Holly Barker

Major Events | Partnerships | Economic Development

3mo

Always loved Mad March in Melbourne!

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Megan Kay

Managing Director at Zenith Media Melbourne, Deputy Chair at Food + Drink Victoria

3mo

Best city, best weekend 🎉

Katrina McCarter

Business Wingwoman giving you clarity, confidence and commercial success | Business Strategist | Speaker | Author | Top 50 Small Business Leader | 5 x B&T Women in Media Awards Finalist

3mo
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Caitlin Irving

Agency founder and director.

3mo

Incredible Louise!!

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