Been a busy six months since starting at TATCHA - but with no time to waste, super proud to introduce the first facial cleanser that also provides makeup priming benefits - no primer required! - with a first-to-market clinical claim to support better 8-hour foundation wear on oily skin consumers!🥇 How do you make a beautiful mochi-like luxe gel cleanser even better? 🤔 Reimagine it as a makeup primer! 😀 Informed by our new unique-to-TATCHA social media listening capabilities, we know our over indexed oily skin clients want to solve for makeup slip off and oil breakthrough and use primers to deliver on this - but sometimes need even more powerful priming support or want to avoid layering multiple products to risk break outs and feeling even oilier 🙁 Using our robust clinical testing capabilities, we paired our powerful oil control and texture smoothing cleanser with a unique clinical testing approach to actually prove improved 8-hour makeup foundation wear on real oily skin consumers! 📈 The first clinically proven makeup priming cleanser, solving a key consumer pain point, in a luxe texture with high performance Japanese technology that only TATCHA could deliver 👊 Data-driven consumer-centric product innovation for the win! 🏆
Interesting Lorne, is this cleanser intended to be used and then straight to makeup without a serum/treatment, eye cream, moisturizer? Is the research that oily skin types skip other skincare products after cleansing?
this is speaking to me! can I find it in Canada or shall I put it on my list while down south for Greenbiz? :)
This I must try! It sounds like a beautiful formula
New category?
Excited to try this cleanser. Sounds divine.
I'll do anything to minimize makeup slip off! 🩵
Proven data for a rinse-off system is very hard to get. You have targeted the right consumer’s concerns and needs, going even further. Impressive and well done!
This is genius!!! Congrats on this launch Lorne. You continue to add groundbreaking products to your repertoire!
Might be a bit late but congratulations on the new role, this looks divine!
Account Manager
5moRunning to the closest Sephora to try this out :)