Lorne Lucree, MBA’s Post

Been a busy six months since starting at TATCHA - but with no time to waste, super proud to introduce the first facial cleanser that also provides makeup priming benefits - no primer required! - with a first-to-market clinical claim to support better 8-hour foundation wear on oily skin consumers!🥇 How do you make a beautiful mochi-like luxe gel cleanser even better? 🤔 Reimagine it as a makeup primer! 😀 Informed by our new unique-to-TATCHA social media listening capabilities, we know our over indexed oily skin clients want to solve for makeup slip off and oil breakthrough and use primers to deliver on this - but sometimes need even more powerful priming support or want to avoid layering multiple products to risk break outs and feeling even oilier 🙁 Using our robust clinical testing capabilities, we paired our powerful oil control and texture smoothing cleanser with a unique clinical testing approach to actually prove improved 8-hour makeup foundation wear on real oily skin consumers! 📈 The first clinically proven makeup priming cleanser, solving a key consumer pain point, in a luxe texture with high performance Japanese technology that only TATCHA could deliver 👊 Data-driven consumer-centric product innovation for the win! 🏆

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Running to the closest Sephora to try this out :)

Rose Fernandez

CEO | Beauty Industry Expert | Business Strategy | Innovation | Operational Excellence | Board Member | WWD featured Speaker

5mo

Interesting Lorne, is this cleanser intended to be used and then straight to makeup without a serum/treatment, eye cream, moisturizer? Is the research that oily skin types skip other skincare products after cleansing?

Gracee Shorter

Sustainable Fashion & Food | Retail Value Chain Decarbonization | Supplier Engagement Strategy

5mo

this is speaking to me! can I find it in Canada or shall I put it on my list while down south for Greenbiz? :)

Christina Funke Tegbe, MBA, MHA

Founder 54 Thrones, Building the future of African Beauty, Sephora Accelerate, Shark Tank, Oprah’s Favorite Things, Fifteen Percent Pledge Achievement Award Winner

5mo

This I must try! It sounds like a beautiful formula

Iryna Kremin 🇺🇦

Founder and CEO @ INNOCOS | Community builder, biohacker.

5mo

New category?

Tracois Edwards, LE

Esthetician/ Coach/ Makeup & Skincare Educator/ ProAging Advocate

5mo

Excited to try this cleanser. Sounds divine.

Amanda Desouza

Senior Enterprise Sales Consultant | Helping Regulatory Teams avoid Product Recalls with AI

5mo

I'll do anything to minimize makeup slip off! 🩵

Séverine Mathé

Business Executive | Brand Accelerator North America - Lubrizol Life Science

5mo

Proven data for a rinse-off system is very hard to get. You have targeted the right consumer’s concerns and needs, going even further. Impressive and well done!

Monique Benoit

Retail merchant with a drive to help emerging brands scale | Podcast Host

5mo

This is genius!!! Congrats on this launch Lorne. You continue to add groundbreaking products to your repertoire!

Carla Seipp

Editor at BeautyMatter

5mo

Might be a bit late but congratulations on the new role, this looks divine!

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