LoopMe’s Post

Sports is the number one conversation happening on X Which is why the platform is in conversations with several sports leagues about producing more docuseries. X has put sport at the heart of its future strategy to drive growth and advertising revenues according to it's CEO Linda Yaccarino. The ambition comes as X seeks to win back ad dollars from brands. And they've made their intentions clear for a while now that it wants to be seen as a video platform. So, the company has been investing in long-form video as a way to increase engagement on the platform. In the hope it will lure in those ad dollars. 💰 Sports content is seen as a way to galvanize what's already authentically out there on the platform. Here's what X already has in the works 👇 ⚽ The Offseason, a six-episode docuseries about NWSL players funded by Alexis Ohanian's venture capital firm Seven Seven Six 🏀 All In: The Boston Celtics, a docuseries behind-the-scenes of the Celtics' NBA championship. 🥇 Partnering with NBCUniversal on distributing video of the Paris Olympics. P.S. Follow me (Chris Swadling) for more sports business content! #sports #sportsbiz #sportstech #streaming

Every so often, a sports star transcends their sport and captures the imagination of mainstream culture. Did Luke Littler just do this for darts? Matthew Porter, Chief Executive of the Professional Darts Corporation Cooperation, seems to think so. The company is now targeting oversees growth after the fairy-tale run of the teenage sensation. 📈 The January final, featuring a showdown between the 16-year-old Littler and top-ranked Luke Humphries, broke viewing records with nearly 5 million viewers in the UK alone. This marked a staggering 143% increase compared to the previous year, making it the most-watched non-football event on Sky Sports. 🚫 Littler's journey, however, is not without its complexities. Major sponsorships in the sport come from the alcohol and betting sectors, such as Paddy Power and Carlsberg Group, brands which Littler, due to his age, can't yet engage. 🕹️ The big question now is: Which brands will align with this rising star? Given his passion for gaming, might we see Littler make an impact in the esports arena? 👁️ As Luke Littler continues to put darts on the map, the world of sports marketing watches on. What’s next for this prodigy? #sportsmarketing #sportsnews #branding #marketinginsights #marketing

Sports fandom is changing, younger generations tend to follow more athletes and creators than teams and leagues. The question is, how can we reach these new audiences effectively? The answer is simple, by leveraging athletes distribution. #smsport #sportsbusiness #njfsportsandmedia

Tiger Woods and Rory McIlroy's TGL is making serious waves, and ESPN hopping on board is a testament to that. Let's dive into why this is a significant play for the future of golf and sports broadcasting 👇 Mainstream Media Advantage: While CBS, NBC, and even tech giants like Apple and Amazon were in the mix, ESPN securing TGL's rights is a game-changer. It's not just about the number of households (ESPN is in 72 million compared to Golf Channel's 61 million). It's about positioning TGL as a mainstream sports entity, not just a niche virtual golf experiment. Tech Meets Tradition: With platforms like Amazon, Apple, and YouTube showing interest, TGL's tech-forward approach is evident. The blend of traditional golf with advanced tech appeals to both the die-hard golf enthusiast and the digital-native audience. An evolution reminiscent of #InfluencerBoxing and the #KingsLeague we discussed last week. Top-Tier Stakeholders: It's clear TGL is not playing around. Partnering with SoFi, who's shelling out $30 million annually for naming rights on the LA Rams and Chargers stadium, shows commitment. With matches set to be played at the SoFi Center in Florida, this further cements TGL's intent to be a big-league player. Bridging The Gap: By blending virtual with reality and partnering with mainstream broadcasters, TGL is setting itself up as the intersection of modern consumption patterns and traditional sports appeal. It's tapping into what today's audience wants while preserving the essence of the sport. So, as we pondered last week – are these non-traditional formats the future? With moves like this, they might just be leading the charge in reshaping sports entertainment. Sharing the article (below) for anyone who wants to take a look.

𝐓𝐡𝐞 𝐁𝐚𝐜𝐤𝐫𝐨𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar. This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care. Brands sometimes tend to forget the entertainment bit. #strategy #entertainment

If you're missing a little #sports on your #streamingplatform or on your #FASTchannel, what are you waiting for? #LacrosseLegends is a multi-season episodic franchise covering one of the most fast-paced sports in the world. Featuring #NCAA #athletes and some of the top #lacrosse competitors past and present. See if your channel needs any of the following: - attract younger viewers - attract advertisers interested in college-aged viewers - incorporate #sports content into your schedule - affordable content that will alleviate your need to refresh your schedule #LacrosseLegends is the answer to your needs. Get younger. Get FASTer. Get Sports. Direct message HERE or email at info@AshlingDigital.com #lacrosse #lacrosselifestyle #sportsontv #globalclearance #tentpolecontent #college #collegesports #originalcontent #AshlingDigital #fubo #sportstv #FASTchannel #advertising #youngerviewers #syracuse #espn

Gen Z isn’t one to sit on the sidelines, and marketers need to adapt their sports marketing strategies to cater to their desire for interactive experiences. Brought to you by the Experience.Monks team, our latest short trend report delves into the significant shifts in Gen Z’s sports preferences, focusing on their consumption habits, participation patterns, and human values. To ensure you maximize your efforts in a market estimated to exceed $83 billion, we provide actionable recommendations 🎯 and real-world examples from industry leaders like McLaren Racing, the National Basketball Association (NBA), and others. Read the (short) report now 👇🏾

According to Altman Solon’s 2023 Global Sports Media Survey, which included more than 2,500 sports fans across eight major global markets, 59% of #fans #struggle to find or afford the sports content they desire. Additionally, 56% stated they would watch more sports if it were more accessible. 📊🔍 We are living in a fragmented market that leaves fans out of touch and out of pocket. 📺💸 #Sportworld simplifies it all. Our Mission: Giving sports fans orientation, overview & content depth! We offer a single, comprehensive platform where you can find and manage all your sports content - free and pay, across all sports. With detailed program information, highlight clips, and access to every league and athlete, we put control back in the hands of the fans. 🎉🏈⚽ #sports #streaming #innovation

Always a good listen and FANZON3 is tapping into a rich vein.

🏌️♂️ Driving Engagement: Bringing Sky Sports Golf to Casual Fans 🪭⛳️ In this week's #WednesdayWork, we spotlight our content-led campaign for Sky Sports Golf, ahead of their Solheim Cup and The Ryder Cup broadcasts. Our approach was two-fold: seizing both tournaments as prime opportunities to engage casual fans and adapting our campaign to resonate with the younger audience that has emerged from the pandemic's golf boom📈. The outcome? A dynamic mix of content, creators, and golf-loving athletes from various sports, all supported by strategic PR efforts to drive maximum fan connection. Create + Connect = Campaign #golfmarketing #sportsmarketing #influencermarketing #sportscontent #ConnectingBrandsWithFans