BIG NEWS! LoopMe has launched AMP, an end-to-end solution which enables users to run standalone measurement campaigns, generate new bespoke audiences from custom survey questions, as well as select data from LoopMe’s DMP to build and export audiences to their preferred DSP. Find out more: https://hubs.li/Q02C1yc90 Rob Cukierman, LoopMe's Chief Product Officer, comments on the launch of the new platform: “This has been the culmination of years of work across LoopMe to provide brands, agencies and publishers for the first time with the ability to connect consumer sentiment, brand incrementality measurement and audience insights together in a scalable way across all digital platforms in one self-serve platform.” LoopMe also welcomes Matthew Pagen as Head of Measurement Sales, bringing rich experience in driving growth across media and advertising. #admeasurement #brandmeasurement #audiencetargeting
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LoopMe CRO Lisa Coffey and Spark Foundry Chief Investment Officer Lisa Giacosa met at Stagwell's Sport Beach to discuss AI, the importance of data and ensuring relevance, and the increasing emphasis on consideration. Watch the video now: https://hubs.li/Q02G0Pvc0 #aiinadvertising #brandconsideration #adrelevance
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“The combination of Real Juice Media's deep understanding of their audience, coupled with LoopMe’s direct consumer survey engine and patented AI, ensures both scalable and high-performing audiences and campaigns." LoopMe's Rob Cukierman, Chief Product Officer, comments on the launch of RJM's new audience-curated lifestyle personas, developed in partnership with LoopMe's AMP Audience & Measurement Platform: https://lnkd.in/g7Z2qhe2 #adindustry #adcampaigns #audiences
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LoopMe has successfully renewed its ePrivacyseal, demonstrating commitment to upholding high standards of data protection: https://hubs.li/Q02FNxJ20 ePrivacy GmbH #dataprotection #dataprivacy #adtech
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As a partner of this year's Stagwell Sport Beach in Cannes, LoopMe CRO Lisa Coffey had the opportunity to interview industry leaders. Watch the first video, featuring Quad's President of Media Joshua Lowcock, as we explore the fragmentation of media, brand spend in the mobile ecosystem, and the intersection of brand and performance advertising: https://hubs.ly/Q02FByLh0 #brandadvertising #mobileadvertising #mediafragmentation
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LoopMe surveyed 3,607 UK consumers to understand sentiment regarding the technology and B2B industry: https://hubs.li/Q02FlTXn0 PurchaseLoop Audiences transformed the survey data into exclusive, actionable segments, including: - Business decision maker - In-market for a mobile - In-market for a kitchen appliance - In-market for a laptop/computer - In-market for a TV Get in touch to activate these audiences in your campaigns today: uk_agency@loopme.com #advertising #b2bmarketing #technologymarketing
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LoopMe surveyed 3,092 US consumers to gauge behavior and preferences relating to the pharmaceutical industry. Download the research now: https://hubs.li/Q02F3kV40 PurchaseLoop Audiences transformed the survey data into exclusive, actionable segments, including: - How people find a doctor - Level of empowerment in treatment process - Considering changing medications / treatments - Factors that impact medical decision making (fills prescriptions; does not fill prescriptions) Contact us to use these audiences in your campaigns: us_agency@loopme.com #pharma #pharmaceuticalindustry #pharmaadvertising
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LoopMe surveyed 3,610 UK consumers to understand sentiment and behaviour regarding gaming and entertainment. Download the research now: https://hubs.li/Q02DGS3x0 PurchaseLoop Audiences transformed the survey data into exclusive, actionable segments, including: - In-market light TV viewers (BVOD/SVOD viewers) - In-market Nintendo owners - In-market Xbox owners - In-market Playstation owners Contact us to activate these in your campaigns today: uk_agency@loopme.com #gaming #entertainment #streaming
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LoopMe's Anna Vahromejeva, Senior Creative Manager, talks about mastering the fine art of multitasking, joining the in-house Creative Studio, and more: https://hubs.li/Q02DyVg_0 #MeetTheLoopers #addesign #adcreative
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As traditional audience-building and optimization methods struggle to keep pace with modern marketers' needs, advanced solutions like AI are setting new benchmarks for what’s possible. LoopMe's new white paper compares AI-powered audience modeling with traditional look-alikes, analyzing performance, privacy, and more: https://hubs.li/Q02Dn-2-0 #adindustry #audiencetargeting #audiences
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LoopMe is delighted to be a winner in Best Use of Data category at the Malaysian Digital Association d Awards, in recognition of a campaign with dentsu and Guinness! #dAwards2024 #digitaladvertising #advertisingdata
