London Lazerson’s Post

NETFLIX IS MORE ENTERTAINING... As an artist, you have to answer the question in your audience's mind: Why should I care about your performance? Aka, what's in it for me? Otherwise, they were better off watching Netflix than your performance. #CorporateEvents #EventPlanners #EventEntertainment

Saw this trailer in theaters last night, and it struck me how, true to brand for Netflix, it has no credits - none for stars Phoebe Dynevor or Alden Ehrenreich, nor for writer/debut director Chloe Domont - but makes room for pull-quotes throughout and the Netflix logo *twice*. Brand first and last, accolades second, and no credit for the cast or crew. Like I said, true to brand. Now, it occurs to me that this style is par for the course for TV marketing, except this isn’t TV marketing. This is a theatrical trailer for a feature, promoting its in-theater run, and Netflix’s persistent campaign to reduce all things to Content™️ doesn’t change the essential if familiar elements of a good, effective trailer respectful of the work that it’s promoting. On top of which, Phoebe Dynevor is best recognized for her work on Bridgerton, a jewel in the crown of, you guessed it, Netflix. Identifying and promoting her work only serves to point back to their own content™️, so they’ve cut off their nose to spite … whom, exactly? At the end of the day, Netflix paid $20MM for the rights to this movie, and who knows how much more to market it, and won’t tell you who’s in it or who made it. Hey Ted & Greg - pay and credit your casts and crews. #SAGAFTRA #WGA #STRIKE

From now on, the largest streamer in the world will publish its viewership numbers. Great for number crunchers who do not need to believe only Nilsen. In a nutshell, the report seems to show: 1. Good signs for Netflix Originals (9 out of top 10) 2. But licensed content continues to account for 45% of viewership 3. South Korea continues to produce high-value content (2nd country with higher viewership after the US) 4. Content is a volume game with a large potential for optimization (thousands of titles fall in the "least-viewed category" with ~100,000 h watched) Let's see if the other large platforms follow through and start sharing their viewership numbers. Would be interesting to see how the same content in original vs licensed performs across platforms.

**Headline:** Netflix CEO's Bold Plan to Boost Your Binge-Watching! 🎬 Discover how Netflix aims to keep you hooked with more movies! #Netflix #Streaming #TechNews #Entertainment #Movies 📢 Like, Share & Follow for more updates!

Hoping to shift your school climate? moozoom’s choose-your-own-adventure, no prep, real-life videos deliver the results schools and teachers need. Check it out and explore our free videos!  #EducationRevolution #PositiveBehavior #NetflixStyleForSchools #sel #mentalhealthmatters #supporteducation #socialemotionallearning #climate #culture #modelling

I've always been the "movie guy" among my groups of friends. When I graduated college and friends kept texting me for suggestions, I decided to centralize my thoughts into a newsletter: No Content For Old Men. It's now been going out 2x/week for five and a half years (!!), covered well over 500 movies, and expanded to curate other types of content (Tuesdays is a roundup of the best articles/videos/content on the internet, Friday is movies/TV/streaming). This is a passion project for me. It's not related to my work at Forbes -- though I think it's made me better, by forcing me to be creative in different ways and helping me find a personal writing voice (I believe creativity works on a system of inertia...it's hard to start that wheel spinning, much easier if it spins continuously). The value proposition is simple: no one can read everything, watch everything, listen to everything. As a media omnivore, let me help you discover what's worth your time: https://lnkd.in/g-q6THYd

It's a series on constellations, streaming on Netflix. The 1st one came just after Covid rested a wee bit. Very aptly depicted, you'll find, if you've attended constellations! The work, the scientific references, Burt Hellinger's name - all find light in the new season, for the work in the field of soul constellations and family energetics. A tool used for eons even by the aboriginal tribes in various parts of the land we inhabit. This new season also touches vividly on the power of will and ultimate surrender, which opens doorways you didn't know existed, simply by following your heart's way. If energetics charm you, this series would be a curious watch for you. If you are a skeptic, prepare to be challenged. Either ways it's truth has its own validation, just like the power of manifestation or affirmations have, for those who work with them *wink wink* https://lnkd.in/d4KyMaw6 #anotherself #netflix #constellations #familyconstellations #soulconstellations #psychosomatics

Netflix finally shares viewership stats on its shows and movies from their 250Million+ subscribers. Based on this data, I have watched all shows on T10 and all movies on T10! While on the surface it looks like transparency, no doubt, this is one step further into optimizing Ad spend $'s. #advertisingstrategy #hours #transparency https://lnkd.in/g5wiJWnz

TIMELINE STORYTIME (SUPER BOWL LVII'S VERSION) When I began making videos, I started posting on YouTube in 2010. They weren't good, lets be honest. I had no editing, no camera, and no acting experience. But I still did it. I continued to mess up and learn, because that's how you get better! Thirteen years later, if you told 14-year-old Clark that he'd conceptualize, produce, and edit TWO Super Bowl LVII-exclusive commercials for San Angelo and Abilene, Texas, I'd laugh at that. But I did it. The idea for this is inspired by the mid-2000s [adult swim] bumpers; with the lo-fi music, text-only, and viewer engagement. I actually made a spec version of this a month before SBLVII to make my other producer laugh (which she did!), but she loved the concept and pushed to pitch this. We did, it was approved, and it aired. It was both simple and effective. Don't give up on what you love to do. It can be a tough road, but it's worth it if you love it. 🫶 Plus, not many people can say they made a commercial that's Super Bowl-exclusive! 😉 #videoediting #advertising #promotional

This has the potential to be an absolute game-changer in the attractions marketplace. When it comes to London (and surely it will!), how disruptive will this be to the domestic AND overseas market? Certainly, the Promotion and the Place of the 4 Ps are almost taken care of, and Netflix has been piloting and fine-tuning the experiences around the World over the past few years, learning about the experience and its customers. That leaves Price (and therefore repeatability) as the big unknown. Bundling in the experience with your monthly Netflix fee (a la Amazon Prime) may not be enough to sustain huge landlord fees and operating costs but these disruptors will certainly be disrupting the attractions space very soon. Keep an eye on what's happening in Dallas and Pennsylvania.