Liza Amlani’s Post

👟 HOKA, the sneaker brand on many a retailer’s mind and many a consumer’s sole, was founded in the French Alps in 2009 by athletes Jean-Luc Diard and Nicolas Mermoud. 🛍 Since the company's launch it has become popular with competitive runners and everyday consumers alike and just this month, Hoka has expanded its brick-and-mortar presence with the opening of its inaugural US flagship, an impressive 9000-square-foot space on Fifth Avenue in New York City. 🗣 As Brooke Lord, the vice president and general manager of Hoka US, told Inside Retail US Retail, “The NYC flagship store marks a significant achievement, demonstrating our expansion and commitment to supporting all athletes. This store not only showcases the brand’s dedication to the running community but also functions as a hub for innovation, where visitors can explore the latest breakthroughs in footwear technology and design. It’s a space created to inspire and connect, providing an in-depth look at the core of the Hoka vision.” 🤔 At a time when legacy brands like Nike and ASICS Corporation are seeing revenue growth slow, and once-hot brands like Allbirds are struggling to make a comeback, how is Hoka not only surviving but thriving in this hypercompetitive market? 🔗 Click on the link below to check out my thoughts along with commentary from retail experts Neil Saunders and Liza Amlani. #insideretail #retail #hoka #sneakers #footwear #retailnews #linkedin #editorial #webcontent #article #interview #brickandmortar #expansion

UGGs and Stanley 1913 are taking over StockX. A space that has been reserved for Nike dunks, Air Jordan launches, Yeezy Slides and other limited sneaker drops is now seeing demand diversifying into new brands and spaces. Sneaker brands like ASICS Corporation, New Balance, and even Crocs are trading and circulating at premium prices along side the regulars. The UGG Tazz has taken over the top spot as the most in demand footwear on the platform. Along side the popularity of the UGG Tazz is the Stanley 1913 cups, specifically the uber limited Starbucks collaboration that was only available Target. The campouts, the mad rush, the lines, and the disappointment rivaled limited sneaker launches, so it is only right that StockX would be the destination for those craving the prized Stanley and are willing to pay for the convenience of skipping the chase. This is a great article from Calum Marsh in GQ Magazine for Sports Business classes. How much does Resale Value determine product success? Is there a formula to creating the "chase"? Are there ingredients to building the "It" product? When you have the "It" product, how do you capitalize on the demand? What is the best rollout strategy for limited edition product? Do you have any predictions on the next big thing? UO Sports Product Management Master’s Program University of Oregon Lundquist College of Business Fox School of Business at Temple University UCLA Anderson School of Management Georgetown University McDonough School of Business Portland State University - School of Business #sportsbusiness #sportsmarketing #sportsbusinesseducation #sportsmanagement #sportsbizprof

Scarcity and Value: Unveiling the Sneaker Business In recent years, sneakers have evolved from practical footwear to coveted fashion statements, with their value extending beyond mere price tags. Let's explore the unique dynamics of the sneaker market, drawing parallels with the luxury industry. Primary Market: Crafting Scarcity Sneaker brands like Adidas, Nike, and luxury players such as Dior create scarcity by releasing limited-edition, trendsetting sneakers. Online raffles, auctions, and waitlists attract consumers seeking exclusivity and economic value, aligning with Thorstein Veblen's theory of socially driven conspicuous consumption. Secondary Market: Scarcity in Reselling Post-hype, a secondary market emerges, where enthusiasts and entrepreneurs engage in buying and selling. Prices fluctuate based on scarcity, echoing the adage that "what is rare is valuable." Factors determining resale prices include brand prestige, collaborations, celebrity endorsements, and vintage appeal. Profitability of the Sneaker Business Despite only a fraction of speculative purchases seeing increased resale values, the sneaker reselling industry is lucrative, estimated to generate 6 billion dollars in global revenue in 2021. Brands benefit from positive externalities as scarcity drives enthusiasts toward alternative models, aiding inventory clearance and enhancing brand reputation. In summary, the sneaker market's unique dynamics offer brands substantial added value, potentially greater than directly increasing prices, even for special editions, in the primary market. #SneakerCulture #LuxuryParallel #BusinessInsights

Some interesting names making the list in the The Daily by Outdoor Retailer and a big variety of business models. Another example of why you should have a unique value proposition that differentiates your brand from your #worthyrivals that operate in the same space. What is your Unique Value Proposition? #uniquevalueproposition #branddifferentiation #brandpositioning #brandbuilding #brand

The sneaker resale market is a fast-moving beast. Today, sportstyle footwear — fashion-forward adaptations of trail, running or hiking shoes — has become the latest category to command eye-watering prices on the secondary market, elbowing out retro and basketball-inspired lifestyle sneakers like Nike's Dunks or Jordans. It was a slow burn to get here: Celebrities, fashion insiders and gorpcore enthusiasts have coveted sportstyle favourites like Salomon’s XT-6 trail sneakers or Asics’ Gel Kayano 14 silhouette since the 2010s when designers began co-opting the aesthetic of niche outdoor sports. Sportstyle entered the mainstream more recently: Hoka and On only became a $1 billion-a-year brands last year. The story is free to read over on CNN, syndicated from The Business of Fashion. With insights from Salomon CEO Franco Fogliato, StockX merchandising director for sneakers Drew Haines and an interview with menswear guru Clayton Chambers from earlier this year. https://lnkd.in/e4sMpSAQ #sportstyle #sneakers #salomon #asics #hoka #streetwear #nike #retail

Comfort, diversity and perceived value are among the most important factors driving trend-conscious shoppers to trade on StockX in 2023. That’s according to the company’s merchandising director for sneakers and collectibles, Drew Haines, who spoke to Sourcing Journal about the insights from the company’s Big Facts trend report this week. Released Wednesday, the report highlights the brands that have seen the biggest trading gains on StockX during the first six months of the year, compared to 2022 data from the same time period. In the sneaker space, growth favored brands outside the big three (Nike, Jordan Brand and Adidas), with some unexpected players dominating trades on the online marketplace. Swiss performance brand On Running saw trades increase by a whopping 15,357 percent from last year, while French sportswear label Salomon, StockX’s fastest-growing brand of 2022, saw a rate of growth of 202 percent. Asics continued its “meteoric” rise, growing 72 percent year-on-year. Haines said he has been surprised to see the Japanese sportswear brand growing by leaps and bounds in recent seasons. “That 72 percent growth is is meaningful, because it wasn’t small last year either,” he explained. It’s not a flash-in-the-pan trend—July was a record month for Asics, and he believes the brand will easily lap its progress in August. “The demand is so high right now that everything across the board within the Asics brand is selling.” #stockx #consumerinsights #trends #sneakers #streetwear #apparel #footwear #asics #onrunning #salomon

👟 Have you heard of HOKA, the shoe brand that is eating the likes of Nike and Adidas for breakfast? Hoka, known for its distinctive "maximalist" running shoes, has seen remarkable growth since its founding in France in 2009. The brand's rise is an interesting case study of dominating a niche and then going for the giants. 📌 Strategic Foundations 1️⃣ Creating a New Category: Hoka initially addressed the specific problem of providing sufficient cushioning for downhill running. By focusing on this niche, Hoka created a new category within the running shoe market. This approach allowed the brand to avoid direct competition with industry giants like Nike and Adidas. 2️⃣ Focus on Inclusivity and Community: Under the leadership of Wendy Yang, who became president in 2015, Hoka emphasized inclusivity, particularly targeting female athletes and diverse communities. This strategy not only broadened Hoka's appeal but also helped shift its customer base from predominantly male to over 50% female. 📌 Growth and Market Performance 1️⃣ Growth: Hoka has experienced remarkable growth in recent years, significantly boosting Deckers Brands' overall financial performance. In 2023, Hoka's sales surged 90% year-over-year to $352.1 million in just the third quarter alone. Hoka’s sales for the year reached $1.8 billion. 2️⃣ Resilience During the Pandemic: While the overall athletic footwear market saw a 65% decline in sales, Hoka reported a 52% increase in Q4 sales compared to the previous year. 📌 Marketing and Consumer Connection 1️⃣ Innovative Marketing: By emphasizing a community-driven approach and aligning with the values of its consumers, Hoka has cultivated a loyal customer base and captured younger demographics, with significant gains in consumer acquisition and retention in key markets like the UK and Germany 2️⃣ Celebrity Endorsements and Ambassadorships: Hoka has also leveraged endorsements from elite athletes and non-traditional sports figures. For example, Kenyan-born American runner Aliphine Chepkerker was highlighted for her unique story and achievements, aligning with Hoka's ethos of inclusivity and high performance. These endorsements help to humanize the brand and connect with a wider audience. Looking ahead, Hoka's focus on innovation, community, and inclusivity positions it well for continued growth. What do you think about Hoka?

Trend Shift: 🏃♂️👟 Diverse Appeal: Brands like HOKA, ASICS, On, and Salomon have captured a broader market. In 2022, HOKA reported a 70% increase in sales compared to the previous year. Functional Aesthetics: These brands blend performance and fashion, a trend reflected in ASICS' 2022 revenue increase of 15%, driven by sportstyle footwear. Outdoor Influence: Salomon's trail-inspired approach paid off with a 60% surge in sales for their outdoor footwear line in the past year. Niche Growth: On's specialized sportstyle offerings led to a 90% growth in their sales volume in 2022. Innovation in Comfort: HOKA's innovative comfort technology contributed to their 2022 sales doubling from the previous year. Limited Releases: ASICS' limited-edition releases drove a 25% increase in demand on secondary markets in 2022. This trend highlights a move from mainstream to specialized, functional, and stylish sportstyle footwear. 📊👟 #FootwearShift #SneakerGameStrong #FashionEvolution

No -28 FILA, a renowned sportswear brand, has carved its mark in the industry through a combination of innovative designs, strategic partnerships, and a commitment to quality. Its success story is a testament to its ability to adapt to changing market trends while staying true to its core values. Founded in 1911 in Biella, Italy, by the Fila brothers, the company initially focused on producing quality textiles for the local community. However, it wasn't until the 1970s that FILA gained international recognition with its expansion into sportswear. The brand quickly gained popularity among athletes and sports enthusiasts for its functional yet stylish apparel and footwear. One of FILA's key strategies for success has been its ability to form strategic partnerships with athletes and celebrities. By collaborating with high-profile individuals such as tennis legend Bjorn Borg and basketball icon Grant Hill, FILA effectively leveraged their influence to enhance brand visibility and credibility. These partnerships not only helped FILA penetrate new markets but also reinforced its association with athleticism and performance. In the 1990s, FILA experienced a surge in popularity, particularly in streetwear culture. The brand's iconic logo and bold designs became synonymous with urban fashion, attracting a diverse customer base beyond just sports enthusiasts. This shift in consumer perception propelled FILA to new heights of success, solidifying its position as a global lifestyle brand. Despite facing stiff competition from industry giants like Nike and Adidas, FILA has managed to maintain its market presence through continuous innovation. The brand has consistently introduced new technologies and materials to improve the performance and comfort of its products, catering to the evolving needs of consumers. Today, FILA boasts a strong global presence, with its products available in over 80 countries across the globe. Its extensive distribution network includes company-owned stores, department stores, and online retailers, ensuring accessibility to consumers regardless of their location. In recent years, FILA has continued to expand its product offerings beyond sportswear, venturing into lifestyle categories such as athleisure, accessories, and even collaborations with luxury brands. This diversification strategy has not only fueled revenue growth but also reinforced FILA's status as a versatile and forward-thinking brand. #FILA #FILAsportswear #FILAlifestyle #FILAfashion #FILAstyle #FILAheritage #FILAathletics #FILAfootwear #FILAapparel #FILAoriginals #FILAlovers #FILAfans #FILAfamily #FILAteam #FILAcollaboration #FILApartner #FILAx[CollaboratingBrand] #FILAclassic #FILAmodern #FILAicon

The estimated global market share of the world's most popular sneaker brands in 2022 is as follows: - Nike leads the market with an estimated 18% share, solidifying its dominance in the sneaker landscape. - Jordan, a subsidiary of Nike, follows closely with an 11% market share, further reinforcing the influence of the Nike brand. - adidas holds a significant position with a 9% market share, contributing to the dynamic landscape of popular sneaker brands. - Skechers and Vans, a VF Company tie at 7% each, showcasing their strong presence in the global sneaker market. - Moonstar, Converse, and New Balance each hold a 4-5% market share, further diversifying the popular sneaker brands in the market. The news of the market share of the world's most popular sneaker brands in 2022 is relevant to the fashion and retail industry, as well as to businesses and consumers interested in the sneaker market. The dominance of certain brands and the overall growth of the sneaker industry offer valuable insights for businesses and consumers alike. The sneaker industry's revenue reached an impressive $76 billion in 2023, demonstrating strong growth from previous years. The market is expected to continue its growth trajectory, with estimates projecting it to reach nearly $100 billion in annual sales by 2028. Source:- Statista . . . . Follow Creative Sharks for more such information like this . . . . #sneakermarket #sneaker #nike #jordan #adidas #skechers #vans #newbalance #moonstar #converse #fashionindustry #retailmarket #marketshare #sneakerculture #globalbrands #fashiontrends #linkedin #linkedingrowth #creativesharks