Generations have different expectations from the brands they do business with and it’s important to personalize their experiences to fit their desires. Learn how to give each generation what they want: https://lnkd.in/gsga5thr #relationshipmarketing #personalization #emailmarketing #generationalmarketing
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“You can think of zero-party data as the secret sauce that allows a brand to be genuinely personal in their personalization.” Hear more insight from Nick Watson on zero party data's role in marketing in Loyalty360: https://lnkd.in/exdMpAmd #relationshipmarketing #zeropartydata #personalization
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