Lisa Gates’ Post

Imagine a red, juicy apple falling on the head of a person sitting right below the tree... Where did this take you? Now, imagine taking a bite from it, perfectly and precisely right above the center. I'd be specific-a bit from right side. You know again where I led you. Stories and brands leave a lasting impression. Stories achieve it by fostering connection, while brands do it by repetitively being right in front of your eyes (being noticeable) One apple story sometimes boils our blood, but the other apple creates a desires within us. So, if your business or brand is missing the spark of story and emotions, there's a high chance you are failing to be remembered. The one single tip I have for you here is to DEFINE YOUR WHY? -Why that brand name? Why this specific business? and write it down as a story. Share it as a relatable experience and then reach out to people who can related. That's where the magic begins and businesses scale up. --------------------------------------------------------------------------------------- P.S. Hope you found it helpful. Repost if you liked it. P.P.S. Taking on the challenge to post almost everyday, despite the homemaker and mom and work duties. If someone wants to join in, I'd love to do it together. #storyteller #branding #brandstrategy #contentstrategy #brandstrategist #storytellingisthenewbranding

Steve Jobs changed the world in just 10 minutes and 20 seconds. How? He announced the first iPhone in one of the most masterful presentations of all time. Here are the rhetorical strategies Jobs used to change the world and drive billions of dollars in revenue: 1. Use the past to talk about the future Before he mentioned anything about Apple's new product, Steve Jobs took several minutes to detail Apple's PAST revolutionary products. By doing this, he primed the audience to expect ANOTHER revolutionary product. By painting a vivid picture of Apple's past, he set the stage for a bold new look into Apple's future. 2. Leverage the power of comparison The term "comparison is the theft of joy" does not apply in the communications realm. Jobs breaks down his competitors' products and explains why they do NOT work. His audience may love these products, but people are easily influenced. Once you point out a fault in your competitors, you'll be in a better spot to boost your own product, service, or idea's strengths. 3. Be the genius, but talk like the "everyman" Steve Jobs is commonly referred to as a "genius," but his communication style is largely populist. He refrains from technical jargon and uses terms such as "works like magic" when talking about his products. You may think big, technical terms make you sound smart, but they don't. Let your reputation and accomplishments speak for themselves. Only use phrases your audience understands. --- Need tips on #writing, #storytelling, and effective #communication? Make sure to give me a follow to ensure your messages reach the right eyes and ears.

Apple has become synonymous with innovation and creativity, and its PR strategy has played a vital role in building and maintaining its brand image. In this case study, we will explore the secrets to their success. Firstly, Apple's strategic leaks create genuine buzz and anticipation by withholding details until the last moment. This art of mystery intrigues consumers and reinforces the brand's consistent delivery of innovation. Secondly, Apple deliberately limits product supply, causing long queues outside stores on release days. This scarcity tactic garners press attention and fuels desire among consumers, further reinforcing Apple's image as a pioneer in technology. Finally, Apple's press releases prioritize clarity and accessibility, devoid of technical jargon. This approach resonates with audiences, ensuring that Apple's announcements are concise, impactful, and relatable. Whether introducing groundbreaking products or minor updates, Apple maintains clear and understandable communication. By implementing these strategies, Apple has successfully created a brand that is both innovative and approachable. What can we learn from their approach to PR? #casestudy #pressrelease

People have been telling stories for thousands of years. Why? Because stories are powerful. They engage, persuade, and inspire. Take Apple, for example. They don't sell products. They sell stories. They tell stories about how their products will change your life. And we buy into those stories because we want to be a part of them. Use that power of storytelling in your sales game. ➠ Don't just present product features, tell a story. ➠ Talk about the problem your product solves. ➠ Talk about how it has helped other customers. ➠ Talk about the impact it can have on their life. People buy stories. Not products. ♻️ Repost and follow Elad Shimoni

Steve Jobs - We know him as the founder of Apple But little do we know about his mastery in storytelling In this post, I am going to dissect his step-by-step method of storytelling (coming from his amazing Apple launch events) 📍First, he would start off by sharing a personal story or something we can all relate to. This drew people in and made them feel connected. 📍Next, he'd talk about a big problem, like a villain in a movie, that his new product was designed to beat. 📍Then, he'd introduce the hero, the product itself. He would talk about what makes it unique and how it could defeat this villain. 📍He'd go on to show how this hero, the product, could change our lives or our work for the better. 📍He knew the power of visuals, so he'd always use pictures, demos, and slides to make his point clearer. 📍He spoke simply, ditching the big words, so everyone could get what he was saying. 📍Finally, he'd wrap up in a way that sticks in your mind, often encouraging us to imagine the changes this hero could bring to our lives. Steve Jobs' style of telling stories was powerful. It grabbed people's attention and got them excited. He made complex ideas sound simple and inspiring. If you want to deliver a message that resonates, his way is a great example to follow. PS - Have you seen these in-famous apple launches?

Interesting take! Apple's new video starts by showing a montage of images of natural disasters caused by climate change. Then, it cuts to a shot of an Apple employee talking about the company's commitment to sustainability. The employee says that Apple has already achieved carbon neutrality for its own operations and that it is now working to make its entire supply chain carbon-neutral by 2030. Key Notes: Using renewable energy to power its facilities and data centers. Investing in energy efficiency projects at its suppliers. Using recycled materials in its products. Designing products that are easier to repair and recycle. Creating programs to help customers recycle their old Apple products.

Brilliant Strategy to deliver Your Message in the form of Skit (Theaters). This brought back the Memories of Our Strategy Class at Indian School of Business when we had to do A Theatre to Present and deliver a Strong Message related to healthcare. And , My Idea Of Killer Kitanu Was Born.(lols) During that time we had apprehensions about how we should use the same skill set in Our Organisations, but here it is Apple did it and showed us the way. So Lets Go #healthcare #healthcareatisb #amph #healthcareinnovation and deliver crucial important msg in theatrical way.

Another "only a few people read sustainability reports, so do something quirky like this instead" post... 🤦♂️↓ -- Unfortunately, most comms people outside the sustainability space totally misunderstand what sustainability reports are, and assume they are only produced to be read. What they don't know about sustainability reporting is that it's the #1 reason why sustainability has moved from a fringe issue to a core business priority and mandatory Boardroom topic. Why? Because the report is, first and foremost, a management tool from which companies articulate their agenda, set objectives and disclose performance. It's PRIMARY function is to bring together key decision makers to articulate progress, set the strategic direction and focus for their entire approach. After that, it's an accountability tool which forces action through public disclosure. And then, it's a transparency statement - to credibly and clearly disclose everything in one place. Only after all of this is it a comms piece. Just like most investors won't read an annual report page-by-page - that doesn't mean it doesn't serve a function. It's a strategic tool first, and its utility goes way beyond comms! Above all, the aim of a sustainability report is to produce a comprehensive and credible strategic document - not an expensive, glossy advert that's crammed full of vague statements, obvious greenwash and void of any substance. #EndShitContent #Apple #Rubbish #Greenwash #Reporting #ESG #Sustainability --

A sustainability report is not just a report but a tool to communicate your commitment to climate change. What we see below is a brilliant way of discussing the sustainability report by Apple, showing its efforts towards protecting Mother Nature and strengthening its communication as a sustainable company. To spread the message of sustainability even further, brands could make similar interesting videos to showcase their own efforts. The goal isn't to brag but to teach people about what you, as a brand, are doing for the planet and change how people perceive you. It's time to change the way you communicate; it's time to produce videos for the new age! Loved this sustainability video report by Apple. #Sustainabilityvideoreport #sustainabilityreport #climatechange #apple #videos #videosforthenewage #carbonneutral

Beautifully done ad and so impactful.