Lisa Bierbrauer’s Post

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Head of Business Development 🚀 nonplusultra.eu | We enable tech-brands to scale up European retail.

How to get into retail in 12 weeks 🚀 As a Retail Growth agency, our mission is to empower brands to thrive in European Omnichannel Retail. Teaming up with Life360 and Tile in January for the UK market entry, lead to the launch at the first UK retailer in beginning of April - and more to come shortly. Here's how we made it happen: ✔ Brand Kick-Off: Our UK team dove deep into product knowledge and SKUs, aligning closely with the Brand team to strategize next steps and market dynamics. Ensuring every essential detail was in place for retailers and distributors was key. ✔ Distribution Setup: Leveraging our extensive network of trusted distributors, we streamlined access to the market while prioritizing brand integrity. ✔ Retailer Selection: Identifying the right verticals for optimal brand fit and leveraging our established relationships with key retailers acted as a powerful accelerator for market entry. Quick disclaimer, unfortunately this not the usual timeline. This success story underscores the collective effort of the Life 360 team and our dedicated workforce at nonplusultra. There are several key factors that paved the way for the swift entry: ✔ Full Commitment: The brand's unwavering dedication and resource allocation were instrumental in this success. Further, we have a common understanding of requirements and tasks at all stakeholder levels.  ✔ Product Readiness: Meeting all UK and European standards, from certifications to packaging, ensured a seamless transition into the market.  ✔ Product Quality and Brand Awareness: Building on Tile's previous presence in UK retail, coupled with strong product quality and existing customer demand, facilitated a warm reception from retailers. We're very grateful for the opportunity to partner with such an exceptional brand and look forward to crushing the next milestones. Big shoutout to the joint effort of all people involved, especially: Paul Chattaway, Giovanna Coelho, Joi Wang, Hana Horavova and Dominic Moore 🙌 Let's discuss how your tech-brand can thrive in European retail: https://lnkd.in/g5bbM4rK #retailgrowth #newbusiness #marketentry #europeanretail #consumerelectronics 

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Paul Schmitt

Group Lead Retail Growth Management at nonplusultra.eu 🚀 We enable tech-brands to scale up in European retail.

2mo

So nice seeing all efforts paying off 🚀 #impact #retailgrowth

Joi Wang

Vice President, Devices at Life360

2mo

Keep growing and moving forward team nonplusultra & Life360! Excited for what we have achieved so far!

Harnessing collective effort & strategic insight truly sets a foundation for remarkable achievements in retail expansion - as Plato said, the beginning is the most important part of the work 🚀 #retailgrowth #teamwork

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Francesca Schiano

General Manager bei 25hours Hotel Bikini Berlin

2mo

😍

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