In our latest Liquid x Avasta Challenger Index, we discover that brand recall is weak in the world of cybersecurity. Yet, while there were some surprising absences (including a few companies that key analysts raved about), there were several companies that stood out in the minds of customers. See what Liquid’s Director of Growth and Marketing, Nick Childress, has to say about a few key callouts from the category, including challengers Sophos, Trellix and CrowdStrike: bit.ly/3J5y4XH To learn more, download your copy of the Liquid x Avasta Challenger Index here: bit.ly/46QmvwC
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Our latest employee spotlight shines on creative director, Bem Jimmerson! ✨ Bem is the visionary of the creative department. He sets, guides and oversees creative direction for projects, campaigns and the department as a whole. And he certainly has creativity to spare — when asked what he’d wear if he were a cartoon character, Bem responded, “A cloak, fangs, basketball shoes and plenty of gold jewelry.” 🧛 He describes Liquid Agency as fun and accepting, with incredible talent across all disciplines. Bem, the feeling’s mutual. Thanks for being part of the team! #EmployeeSpotlight #LiquidAgency #EmployeeAppreciation
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Happy Independence Day from Liquid Agency! Whether you're captaining the grill, watching fireworks, or simply enjoying some quality time with loved ones, we hope you have a joyful and safe day. Do us a favor and don’t be afraid to let out some “oohs” and “ahs” as you look up at the sky. Cheers to a 4th of July packed with fun, festivities, and sunshine! #IndependenceDay #MakingMemories
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LexisNexis pioneered accessibility to legal and business documents with their revolutionary data and analytics technology. During our partnership, we aimed to elevate their profile and cement them as the only choice for compiling research and documentation in the legal field. To do this, we combined the brand’s striking color palette with bold images, text from historic cases and photos of the new generation of attorneys to highlight the importance of looking to the past while always working toward a brighter future—all with the help of the LexisNexis platform. #LexisNexis #BrandCampaign #CreativeCampaign #CreativeStrategy #BrandActivation #LiquidVintage
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Cultivating an employee experience that celebrates diversity is at the heart of Liquidian culture, so to honor #PrideMonth, Liquid’s Culture Council hosted its very first Drag Bingo virtual social hour! Bingo winners were able to select an LGBTQIA2S+ organization of their choice for Liquid to donate to. Our winners selected two incredible organizations that are helping save lives and fight for a world of equality —the The Trevor Project and Human Rights Campaign. Check out The Trevor Project and the Human Rights Campaign to learn more. The Trevor Project: https://lnkd.in/gSG_Ckx Human Rights Campaign: https://www.hrc.org/ #happypridemonth #pride #celebratediversity #loveislove #weshowup
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In recognition of Juneteenth, our offices will be closed to honor this day's importance as a commemoration of freedom and as a crucial part of our nation's history. Learn more about Juneteenth here: https://lnkd.in/gqvPZFF.
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Our next employee spotlight is shining on our strategy director for employee experience, Ally Marie Fisher. 🎉 She’s who we call for watertight culture strategies that align with our clients’ brand objectives, as well as authentic improvements in current and future employee experiences that help organizations attract and retain employees. When she’s not working her magic at Liquid Agency, she’s planning her next trip across the pond to London, reading books about human nature or cuddling pugs (one of our favorite pastimes, too). Cheers and thank you, Ally! #EmployeeSpotlight #LiquidAgency #EmployeeAppreciation
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Understanding customer experience (Cx) as putting your customers' needs first, even if it means diverging from your brand's image, fosters a Cx that's truly customer-centric, rather than solely focused on branding. This can result in an experience that may not fully resonate with your brand's messaging or commitments. To ensure a seamless alignment between customer experience and your brand's essence, it's crucial to integrate Cx into every facet of your enterprise. This involves considering not only your customers' perspectives but also how your brand builds relationships with them, operates and delivers its offerings. Explore more insights in Andres Correa's blog here: bit.ly/3G3zFfe
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#LiquidVintage: Aruba Networks HPE Aruba Networking (formerly Aruba Networks) boasts a global reputation for its customer-centric approach to providing powerful mobile networks. But the brand needed a refresh to better communicate its full capability and comprehensive system. So, we crafted a new messaging strategy and rebrand that aligned with the seamless mobile experiences Aruba is best known for delivering. #ArubaNetworks #BrandCampaign #CreativeCampaign #CreativeStrategy #BrandActivation #LiquidVintage
