We’re excited to be finalists in the New York Festivals Advertising Awards across the Film category for our Game Time Glow campaign. We proved in just 11 days, the power of storyMAKING over storytelling. The result? A viral campaign with 5.7 BILLION impressions that made Cetaphil the big game brand to beat. #nyfadvertisingawards
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When it comes to the premium video ecosystem, cinema remains at the top of the food chain. From this summer’s Barbenheimer to Taylor Swift’s Eras Tour film, moviegoers bring an energy and excitement rarely found in other audiences. The latest report by the VAB dives into cinemas’ ability to drive passion, engagement and experience and how brands can benefit by aligning with on-screen content. Check out the full report below. #marketingsolutions #premiumvideo #advertising https://lnkd.in/e5DEPXUf
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Tomorrow, our CEO Karen Stacey will be speaking at Adwanted Events' The Future of Audio and Entertainment, on how #Barbenheimer rewrote the marketing strategy. Chaired by The Media Leader's Maria Iu, Karen will discuss why #Barbie and #Oppenheimer were not one-offs for cinema goers, how #cinema is winning the #attention battle, and will dig into some of the impressive stats that #media buyers and planners should be aware of. #Cinema #Advertising #CinemaAdvertising #StartWithCinema #FOAE
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In a world where attention is scarce, cinema advertising commands the ultimate focus. It's the big screen where brands become larger than life, making an indelible mark on audiences and leaving them eager for the sequel. Book your ad slot with us.. #upcomingmovies #khushiadvertising #cinemaadvertising
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17 years of experience in building brand solutions that work for Samsung, Marico, Dabur, Mars, Bata, Veeba, Bluestone, Snapdeal, Naukri, Jeevansthi, VIVO, Allianz, Aviva.
I can’t help but draw a parallel between the change in structure of advertising agencies industry and the film industry. - Both were doing mass communication and fell apart due to media becoming more personal and clients/consumer wanting more personal conversations/problem solving. - No block-busters anymore, small movies, more frequency. - The big banners are now big producers, the big ideas come from young artists. - The actors who knew more than their craft are moving to live shows like concerts, theater, OTT shows. In advertising people who didn’t fit in one box have started their own. - Multiplex adding revenue through food services, agencies trying to bundle more services ATL+ Digital. #advertising #films
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The new VAB Report - Reeling Attention: 10 Acts of Attention Along the Moviegoer’s Journey has just been released! Are you interested in reaching highly engaged, desirable audiences in brand safe, premium video environments? Learn how cinema drives ad attentiveness and creates meaningful business results for cinema advertisers. Check it out ⬇ 🎞 #cinema #advertising #VAB
10 Acts of Attention By a Moviegoer
thevab.com
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National Cinema Day is no less than a festival for all cinema lovers; they will make the most of it. Make sure you do the same for your brand with our means of cinema advertising. #nationalcinemaday #cinemaadvertising #moviemarketing #khushiadvertising #brands #advertising
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Helping founders, freelancers & creatives build their personal brands without sacrificing their mental health ⭐ Founder of Studio Self-Made | Virgin Money Young Change Maker 2023
What did you miss in May? The first in our brand new series 🤩 Each month I’ll be sharing a round up of What’s in and What’s out in the creative industries for Confessions of a Creative! What was your most memorable campaign or creative industry update from May? Share yours in the comments. #creativecareers #personalbranding #newgrads #freelancing
From AD controversy to bringing iconic film locations to life 🗞 May was jam-packed with creative industry news. We share What's In + What's Out in the creative world every Wednesday in our Confessions of Creative newsletter (Sign up via the comments 🔗 ) . Here's a round-up of last month's top stories. What's your favourite creative industry news from May? Let us know in the comments 👇 #creativecampaigns #creativenews #creativejobs #marketingcampaigns #marketinginsights
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Captivating Audiences on the Big Screen 🎥 Learn how cinema advertising can transform your brand's visibility with these 3 facts. Call us today to discuss your campaign & lock in the most competitive prices. 📞+91 96430 19086, or drop an inquiry at info@acmemedia.in #acmemediacreations #cinemaadvertising #advertisement #adfilms #cinemaadvertisingindia #cinemaads
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Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.
CANAL+, the French premium TV channel, intended to communicate that it supports short films too, not just long-format feature films. So, the brand's agency BETC Paris produces a hilarious short film that underlines the core message: 'Sometimes, it is better to keep it short'. While doing so, the film parodies many familiar action movie tropes... but it's just that the situation doesn't have the luxury of time! 😂 #advertising #marketing #creativity
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