Lineage’s Post

We're on the lookout for creative, driven, and talented professionals to fill several key positions in our team. If you're passionate about making a difference and ready to contribute to a dynamic team, we want to hear from you. Below are the positions we are currently looking to fill: Copywriter Senior Account Manager Project Manager Associate Creative Director (ACD) - Copy Associate Creative Director (ACD) - Design Graphic Designer Social Media Guru APPLY HERE: https://lnkd.in/g45gSm4J

After 20+ years in sports and music, Lineage understands the power of fandom—and nowhere is that power more apparent than at Comic Con. Like sports and music, comic book culture creates die-hard fans. Unlike those fields, no one has disrupted the comic book space in over 80 years. Until now. Last month, our partner Rogue Matter, a story studio focused on highlighting the next generation of disruptors through original creative projects, made an epic splash at LA Comic Con with the debut of the Kane Comic Universe. Written and created by Will Meldman, Kane stars co-creator Brock O’Hurn as the titular hero, an immortal demigod charged with defending humanity against darkness and destruction. Just as O’Hurn’s towering presence brought the story to life for fans, who flocked to the booth to glimpse the illustrated hero in the flesh, the comic’s LA Comic Con debut brought a dream to life for its creators. As Meldman and O’Hurn embraced on stage at the end of the trailer, it represented more than the simple culmination of months of hard work and passion—it was a tribute to the power of fandom to inspire, unite, and make dreams come true for artists and fans alike. Check out the trailer then visit our Instagram for a BTS look at some of the amazing artwork from the series. https://lnkd.in/ghqi_Uvp

Our CEO Anthony Rodriguez has been invited to kick off the 2023 edition of Advertising Week New York on a panel with a few of our closest friends, colleagues, and clients. NBA athlete Iman Shumpert, WNBA athlete Lexie Brown, 5-star basketball prospect Boogie Fland, boundary-breaking sports broadcasters Jemele Hill and Charlie Webster, and Anthony will take the Great Minds Stage for a lively discussion moderated by brand executive-turned-media mogul Bonin Bough of Group Black. ATHLETES AND THE FUTURE OF CONTENT OWNERSHIP: WHAT’S NEXT? will start at 9:30am ET on Monday, 10/16 on the Great Minds Stage. See you there!

There's more to sports than games. Networks, sponsors, and brands in the sports space are all learning that their audience is changing—fast. Millennials and Gen Zs love sports, but only 45% of fans aged 18-29 watch live sports broadcasts (YouGov). Gen Z fans are the least likely to watch sports on TV, attend a game, or cheer for a favorite team (Morning Consult). But they still want sports content. Globally, 40% of sports fans under 30 want to watch non-live, non-game sports content (Nielsen). In the U.S, almost two-thirds of sports fans under 45 are interested in lifestyle and shoulder programming, including 72% of Gen Z and Millennial men (Tubi/Fox). According to ESPN’s Mike Foss, “Gen Z's shift from traditional methods of consumption is not a pivot away from sports.” We agree: this is a pivot to multi-format, omnichannel sports entertainment. That’s why we started the Lineage Entertainment Company. We produce athlete-centric branded entertainment that younger sports fans crave—while giving brands more ways to play in today’s sports landscape. After 20 years in the business, we know branded entertainment can work hard for brands—and is more than a vanity play. Today, it’s the best, most efficient value driver for brands trying to reach young consumers. See for yourself at lineageentertainment.com. #Sports #BrandedContent #GenZ #Millennials #Athletes #Sponsorship

Spotlight on our talented designer, Trevor Moffitt! His creativity and eye for detail have made an impressive impact on our partnership with Ballys Sports. Exceptional designs, innovative ideas - Trevor's work embodies our dedication to excellence. Stay tuned for more inspiring work.

From the gym 🏋️♀️ to the court 🏀 to the stage 🎭, our favorite stars need to fuel up too! Watch Jade Carey, Kevon Looney, and Chelsea Grey unbag their Sprouts and orders in our latest video with Instacart.