Lily Ray’s Post

This is very useful Lily. "With lower organic visibility, product review and affiliate sites may need to consider ways to diversify their traffic, such as digital media, PR, more social media posts and engagement, video content, (including YouTube Shorts & TikTok), podcasts, or engaging with audiences in relevant forums." Many publishers have built their business around providing engaging, useful reviews that help people make buying decisions. And getting non-SEO traffic is hard, expensive and no fun for many affiliate publishers. Another quicker, easier way to make up for lost revenue from Google updates is to increase earning per click on current traffic. It works, we helped CNET to increase their affiliate earning per click by 84% in 30 days. Without getting extra traffic or adding new merchants.

#News #SEO Study: Google Favors Ecommerce Sites & User-Generated Content via @sejournal, @MattGSouthern: Study reveals Google search shifts: ecommerce and user-generated content rise, while product review sites lose visibility. The post Study: Google Favors Ecommerce Sites & User-Generated Content appeared first on Search Engine Journal.

88% traffic growth while outranking Amazon (SEO case study) Taking on an SEO giant can feel incredibly difficult… But that doesn’t mean it’s impossible. Take a recent client at The Search Initiative, for example. As a total newcomer in a niche dominated by massive competitors like Amazon, the deck was stacked against them. But in just over 6 months, the results were: - 88.1% traffic growth - 152% top-10 keyword growth - 90% top-100 keyword visibility growth This case study breaks down exactly how that happened, teaching you how to… - Grow your site’s domain authority by executing an AI-powered blogger outreach strategy  - Build topical authority by creating fast-ranking informative content Implement the most important UX best practices - Create new and optimize existing category pages on your website Check it out here: https://lnkd.in/gYuVdQZu #trafficgrowth #SEO #keywordgrowth

A/B Testing Allows You To Maximize Your Profit on Amazon Since SEO on Amazon is primarily based on conversions, small changes that increase conversion for your most important #keywords can significantly impact your ability to capture organic traffic and sales. We have seen that changing the word order in a title can lower the total cost of advertising and boost the proportion of items sold through organic means. We have also seen that these changes can change how a listing converts for important keyword #phrases. Additionally, A/B testing provides insights into what is important to your customers, which can also help as you develop product extensions for your brand. Why A/B Testing Is Important In General On any #ecommerce platform, most of the product detail page conversion rate optimization (#CRO) is handled for you. However, your primary image and title are pivotal in both ad #performance and generating organic traffic. This is because these two elements are creative for most ROI-focused ad campaigns on the platform. They are the only part of your listing that customers see from the Site's search engine result pages (SERPs). Small changes to the order or the phasing of a title can greatly impact how your ads perform, allowing you to rank for competitive but highly relevant keywords. If your brand does not have a lot of existing branded searches, it is especially important to use an exact match of your most relevant keywords in the title whenever possible. If you have more existing branded search, focus on ensuring that the product and its key features are easily identifiable even when the title is truncated. Therefore, A/B testing allows you to experiment with different #content variations, emphasis, and use cases, and identify what resonates best with your target customers. Agree with me? #abtesting #seo #cro #amazon #ppcadvertising #digitalmarketing

What you need to to today, if you have affiliate programs: If you have followed discussions on the #Google Helpful Content Update, in social media and SEO forums, you will read about lots of publisher websites that have seen a drastic hit in Google rankings and visits ( although various tools did not display a high volatility in SERPs https://lnkd.in/eDwWjmxh) Some publishers talked about >60 % decrease. There will certainly be winners and losers after the HCU has been rolled out completely, so it is critical to monitor all partner and publisher websites connected to your brand and affiliate program. Why. Even if your webshop is not negatively affected by the Google Algorithm Update your click and revenue streams can be indirectly affected by the performance of your publishers in your affiliate programs. It seems that some publisher websites, that only list and structure already available content from advertisers or publically available information, have seen a decrease in ranking and visits. Just checked some keywords and publishers myself. This makes sense looking at Google's recommendations for the HCU ( https://lnkd.in/eps-ugAS) What you need to do today: 1. Call your agency or talk to your Affiliate Manager 😊 and ask for recommendations 2. Conduct a publisher/program audit and check quality factors of the most important publishers ( let's assume Pareto rule) 3. Question publishers that have added little incremental value in the customer journey 4. Check if you historically depended on a few affiliates delivering a high share of revenue because they ranked 1-3 for key search terms 4.2 Diversify your publisher portfolio and add publishers that have profited after HCU ( will probably do well mid-term as well) 5. Monitor the performance after the Update is completely rolled out 6. Question the setup of your program: What used to work, might not work in the next 12-24 months. 7. Think long-term. 8. Think about what role and added value the publishers should bring to users and potential customers. 9. Talk to publishers and discuss how you can bring value to users together. There will be further updates on "unhelpful content" and how "people-first content" will be pushed in SERPs. So watch out. 😎 Good luck! #affiliate #publishers #performance #KPI #Search #SEO

Is Google Search improving or deteriorating? A fascinating study from Leipzig University, Bauhaus-Universität Weimar, and ScaDS.AI in Germany has delved into this question. Over a year, they analysed the search quality of Google, Bing, and DuckDuckGo, focusing on 7,392 unique search queries in the product reviews category. The study found that while Google's search results seemed to have improved somewhat, there's still room for improvement, particularly in tackling dynamic adversarial spam. It also highlighted the temporary positive effect of algorithmic updates, and the need for these updates to be more consistent. Intriguingly, the study noted that higher-ranked pages were more optimised, monetised with affiliate marketing, and showed signs of lower text quality. It's a reminder that in the ever-evolving world of digital marketing, staying ahead of the curve is crucial. For a more in-depth look at the study's findings, you can read the full article here: https://lnkd.in/ga_4npqV Happy Thursday, everyone! #GoogleSearch #DigitalMarketing #SEO Casey Jones

In my daily working routine, I need to analyze many SEO affiliate websites from the perspective of partnership and business cooperation. Below, I share some parameters that I look at when analyzing a website: 1. User Experience: A seamless, intuitive design keeps users engaged and reduces bounce rates. Pay attention to navigation, load times, and mobile responsiveness. 2. Realness: Authenticity is key. Adding author information not only boosts user trust but also improves Google rankings, as Google favors transparent and credible content. 3. Internal Linking: Effective internal links enhance navigation, distribute link equity, and improve crawl efficiency, which can positively impact SEO. 4. Fresh News: Regularly updated content keeps the site relevant and engaging. Fresh news sections can attract returning visitors and signal to search engines that the site is active. 5. Reviews: High-quality, detailed reviews are the cornerstone of a successful affiliate site. They build trust with users and can significantly influence conversion rates. 6. Keyword Explorer: Utilize tools like Ahrefs to identify high-performing keywords. This helps in optimizing content to attract targeted traffic. Look for free trials or basic versions if budget is a concern. 7. Domain Rating: Monitor the site's domain rating. A higher domain rating generally indicates better authority and trustworthiness, which can improve search engine rankings. 8. Calls to Action: Strategically placed CTAs can guide users towards desired actions, such as signing up or making a deposit. Ensure they are clear, compelling, and contextually relevant. By looking at these aspects, you can effectively analyze a gambling affiliate website, ensuring it meets both user needs and search engine criteria. #AffiliateMarketing #GamblingAffiliates #SEO #UserExperience #ContentMarketing #DigitalMarketing #WebsiteAnalysis

Website Monetization with Google Tools: Exploring New Opportunities Website monetization has become an important feature for many online companies and content providers in today's digital world. The ability to earn cash from your website not only helps you maintain your online presence, but it also offers up new avenues for development and expansion. Using Google's sophisticated features to monetize your website is one of the most popular and successful methods. In this blog article, we will look at some of these tools and how they may help you optimize the earning potential of your website. Read more - https://lnkd.in/gG32grPz #blog #seo #monetization #monetizationstrategies #websiteoptimization #digitalnews #newsroom #cms #hocalwire

Benjamin Golden your success story with these strategies is a testament to the effectiveness of out-of-the-box thinking 😉

I made millions in SEO by NOT following Google’s guidelines, here are my 5 favorite strategies Google doesn’t want you to follow… For reference, I used every single one of the strategies below on my first-ever affiliate website, which still brings in about $3k/month almost 5 years later, even though I’ve been neglecting it for years. 1. Buying and redirecting expired domains There are many marketplaces where you can find and buy domains with strong backlink profiles in relevant niches for as low as a few hundred dollars. It’s important to review their backlink profile, anchors, and history, but once you have that done, all you have to do is redirect it either to your homepage or to another highly relevant page on your website. (Creating a fake PR page announcing the acquisition of the domain works wonders as well.) This will allow you to build hundreds or thousands of links from a single domain. 2. EMD (Exact Match Domains) If you’re an SEO and you believe EMDs are a myth, we can’t be friends. Trying to rank for the keyword “Fitness Equipment UK”? Buy FitnessEquipmentUK .com or a variation of the domain, and your chances of ranking for that keyword (and all the keyword variations) just skyrocketed. 3. Buying backlinks There are 2 main ways of acquiring backlinks. One is to invest your time by creating epic pieces of content that publications might pick up, or might not… The second is to just reach out to all the relevant media publications and offer a fee to get placed on their site. Even though we all know that time is money, Google seems to support investing a bunch of time to build links but doesn’t support buying them. For me, time is money and I’d rather buy links from our outreach database, and spend my time focusing on high-level SEO strategy. 4. Keyword stuffing The more often Google sees a keyword in different sections of your page, the higher the likelihood of you ranking on page 1. This doesn’t mean that half of your content should be your target keyword. But there’s no problem with maximizing the use of your target keyword and its variations within your content, as long as the readability and quality of your content remain high. There’s no overoptimization in SEO, only poor UX. 5. Hiding content behind images If you need to use more keywords in your headings, but don’t have the space for them on the page, hiding them behind your hero banner is the way to go. Everyone seems to be super scared of this, yet I see dozens of sites every day utilizing this practice, even though the vast majority of them don’t even realize that they’re doing something against Google’s guidelines. :) Many will call these strategies black hat, but how could they be? After all, if a non-SEO person utilized them on their site, how could they know these strategies would even affect their organic traffic? ;) As always, the key is not to overuse them and make sure the user still has the best possible experience on your website.