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Before becoming Lilly Pulitzer’s CEO eight years ago, Michelle McQuality Kelly had been with the company for 12 years. That experience helped set her up for success as the company’s leader, she said on this week’s Glossy Podcast. “I was able to develop a strong sense of how we operate,” she said. “For everything we’ve built over the past 20 years, I have some knowledge of how it was done and how we got there. And, of course, the functional knowledge of how different departments work has been really helpful. For one, it’s provided confidence in knowing that we can change — because we have changed, and have been successful at it.” Also on the podcast, Kelly discussed how the recent widespread move to coastal towns has affected 65-year-old Lilly Pulitzer, which specializes in #resortwear. And she shared how the brand is adjusting its #marketing and distribution mixes in keeping with its customer’s changing behavior.

Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials

Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials

https://www.glossy.co

Meggan Van Kessel

Senior Financial Advisor

2mo

Thank you Michelle McQuality Kelly for dedicating your time to ensure Lilly Pulitzer honors it’s history while continuing to evolve and stay current. 💕

Alison McFerran

Global Senior Retail Executive | Chief Merchant | Brand Builder- Customer Obsessed | Business Development + Account Management | Sales + Marketing | Extensive Overseas Product Development

2mo

Congratulations ✨ Michelle McQuality Kelly ✨ well deserved - amazing job, Love this feature and Lilly days with you + colleagues!

The worst customer service in the industry

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Debbie Meyers

Senior Director | Talent Management at CRG

2mo

Love this Michelle McQuality Kelly! You were such an inspiration to me while I was at Lilly and all that I have learned from you! Congratulations 👏 👏 👏

Bethany Teti

Senior Manager- Production, Product Development and Operations

2mo

Love this!!!! So inspirational and very well deserved!

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