Lilach Mazor Power’s Post

Hero + Impulse = Bigger Basket Sizes Have you ever entered a dispensary with a specific product in mind, only to leave with a basket full of goodies? The secret? Product Heroes and Impulse Products Product Heroes Are the stars of the show. They're the products that drive the customer to the store. It doesn't mean it is higher-priced; it's the product the customer believes they want. Impulse Products On the other hand, those "add-to-cart" purchases are fueled by curiosity, emotion, and a desire to create a treat-yourself moment. These are typically smaller, visually appealing or easy-to-understand products like edibles, pre-rolls, and beverages. Budtenders play a critical role in highlighting the Hero while strategically suggesting Impulse. ... But they need to know how to sell.

We're rounding out our #ClientSpotlight series with one of the latest and greatest - our work with Teds Budz Distribution Co. Rooted in genuine genetics from grassroots cultivators, Teds Budz has established themselves as pioneers of the exotic cannabis realm. Their philosophy is simple - they won't distribute anything they wouldn't personally enjoy. As a family-run, black-owned enterprise, their commitment to quality shines through every small-batch, high-quality flower they offer. When tasked with introducing their newest strain, 'Zuckas,' we knew this project demanded an inventive approach. We aimed to fuse Teds Budz's unique brand identity of offbeat comedy with our own creative vision. Drawing inspiration from the strain's candy-centric theme, we played on the classic candy commercial question, but with a cannabis spin: "How many hits does it take to get to the center of a bag of Zuckas?" The campaign, steered by the quirky "Professor Budz," unfolds in three distinct parts: Part One: "Joints vs Blunts" Part Two: "Bowls vs Bongs" Part Three: "Vapes vs Dabs" (featuring cameos from some of our favorite brands, PAX & Puffco!) Embracing the digital era, each segment was crafted in a vertical video format, tailoring it to platforms like TikTok and Instagram Reels. This strategy ensured we resonated with the modern, tech-savvy audience. For an immersive in-shop experience, we provided Teds Budz's dispensary partners with a horizontal TV edit, enriching the shopping experience for every customer. Embark on this whimsical journey with Teds Budz and get a taste of our innovative storytelling. Explore the Teds Budz ‘Zuckas’ campaign: https://lnkd.in/gSvTsyyy To cannabis brands seeking creativity that stands out, we've got you. Elevate your content. Get Concentrated. 🌐 https://lnkd.in/gJxYJhXc 📱 https://lnkd.in/gNW7vJGz 🐦 https://lnkd.in/gEqiXExg 📖 https://lnkd.in/grjipeEP #ConcentratedProductions #CannabisIndustry #VideoProduction #HeyConcentrated #TedsBudz #DontBeAZucka

Here is a simple yet powerful 3-step strategy for cannabis brands to win customers in 2024. 🌱 Cater to Consumer Preferences: Stay tuned in to what's selling. While innovative products like vapes, edibles, tinctures, and mints are on the rise, don't overlook the enduring popularity of whole flower. Make sure to balance innovation with tried-and-true consumer favorites. 🤝 Engage With Budtenders: Budtenders are your gateway to customers. They influence buying decisions every day. Take the time to understand their perspective, pay attention to the trends they are excited about, and learn what products they love. Winning them over can significantly boost your brand's appeal and help you capture more market share. 🧠 Smart Sampling Strategy: Rethink your sampling approach. Instead of winging it, develop a targeted sampling strategy. Focus on getting your products into the hands of budtenders, the people who can directly influence sales. It's a smarter use of resources and far more likely to get you results. What strategies are you implementing in 2024? #cannabismarketing #brandstrategy #highbudsclub

This was a special project for many reasons, but ultimately it became one of the biggest learning moments of my career so far. Being our first "go out and get it" moment as a business, we admittedly faced some challenges but walked away with a campaign that feels like we spent a week on set rather than a single day. Knowing everything about the lead-up makes this project feel like a massive win, and it has the visuals and creativity to speak for itself. And before you say anything: I already get it, most algorithms and platforms don't like what you're seeing in this video. Here's the thing, we worked with the brand to come up with something that stepped outside the norms and showed consumption. We always work with you to fit your strategy and current regulations. When you watch these, let me know what you think of the campaign, and then reach out to get your next project going! #socialmedia #campaign #cofounder #producer #heyconcentrated

📣 The Impact of Budtender Training Rewards and Training at Retail 📣 In this analysis, the answer is crystal clear: brands that offer incentives and training to budtenders see an incredible benefit. In fact, the lesson to those that don’t should also be clear: they actively lose sales to brands that train and reward budtenders. While the high engagement brands increased their sales, the impact was a decreased focus on as many as hundreds of other brands in store, which dealt their competitors an extra blow over that time period. Read more Here! https://lnkd.in/dpdNu6pz #cannabis #cannabisindustry #cannabistech #HappyCabbage

🌿 Meet Wynk™ Seltzer + THC: A brand that's not just creating a product, but crafting an experience and challenging the norms of the beverage industry. WYNK has taken the road less traveled by infusing their seltzer with THC, a compound typically associated with a 'high'. But here's where WYNK's branding genius comes into play: they've positioned their product not as a means to get 'high', but as a tool for a "Balanced, Light & Social" experience. This subtle shift in narrative is a masterstroke, allowing them to tap into a market seeking social relaxation rather than intoxication. The flavors - Lime Twist, Black Cherry Fizz, and Juicy Mango - are not just taste profiles, but an extension of the brand's personality: vibrant, refreshing, and a bit daring. Each flavor tells a story, inviting consumers to be part of an experience rather than just a transaction. WYNK's commitment to quality control - crafting their own product with no third parties involved - is a testament to their dedication to deliver on their promise. It's a bold statement in an industry where outsourcing is common, reinforcing their commitment to authenticity. But what truly sets WYNK apart is their ability to challenge norms. They've taken a compound typically associated with counterculture and introduced it into a mainstream product category. This audacious move not only differentiates WYNK from other seltzers but also sparks a conversation about societal norms and perceptions. So, as you sip on your WYNK, consider this: How often do we challenge the status quo in our own industries? How can we turn perceived limitations into unique selling propositions? And most importantly, how can we craft experiences, not just products? WYNK is more than a beverage. It's a question, a challenge, a conversation starter. Are you ready to join the discussion? 🌿🌎 #WYNK #Innovation #BeverageIndustry #Branding

Looking for a way to stand out in a cannabis market that has many companies sounding the same? Give this session with Rusty Wilenkin from Old Pal a listen. Starting at the 12 minute mark, Rusty talks about how they identified a target consumer base and the problem Old Pal wanted to solve for them. They focus on creating a product that is approachable, telling people who Old Pal is as a company, and not over complicating cannabis for their consumer. Keeping it fun and simple has been critical to creating success for their company. Remember, you don‘t have to be high end or complex to succeed… you just need to know your people, their problem you solve, and how to reach them. . #craftcannabis #cannabisindustry #cannabisbusiness #phenologic

By adding an extra element to their pre-rolls, brands can stand out in a crowded market by diversifying their offerings and using infusions to increase potency and profits. The post The Infused Pre-Roll Revolution: How ...

By adding an extra element to their pre-rolls, brands can stand out in a crowded market by diversifying their offerings and using infusions to increase potency and profits. The post The Infused Pre-Roll Revolution: How ...

Recognizing Budtenders as industry allies Budtenders are frontline educators who hold the key to consumer preferences, product knowledge and ultimately, sales. In an industry with restricted marketing avenues, engaging with Budtenders and retail decision-makers is a strategic imperative. By understanding and leveraging insights from Budtenders, Canadian licensed producers can position themselves for success and bridge the gap between consumers and cannabis products. https://lnkd.in/guK52e42