We are seeking a dynamic and results-driven individual to join our Marketing team as a Growth Marketing Coordinator. This role will focus on converting qualified leads through inbound marketing strategies and driving audience engagement across multi-channel campaigns. Learn more and apply here: https://bit.ly/3xAqKRA
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Why should you consider hiring a marketing generalist as your next social media manager or digital marketing director? Because marketing generalists have the experience to manage the ever-evolving space that is your digital footprint and brand. Generalists are not dabblers. While they may not meet "expert" status for any specific marketing objective, they've put plenty of time in the trenches, meaning their experience should be appreciated, trusted, and valued. Most marketing generalists have accrued years in the field. Ten to fifteen-plus years, in fact. Who better to manage a team that works across multiple social platforms and apps? Who better to make sure the graphics match the message and the message shows your brand in the best light? Who better to work with both sales and customer service to create, manage, and deliver a singular message? Back in the day, digital marketers were often taunted by co-workers for "playing on Facebook." Today, marketing generalists are misrepresented as dabblers when, in fact, our extensive experience and knowledge should be heralded and honed to develop the marketing systems, strategies, and solutions of the future. Specialized marketing talent and experience are incredible and should be valued. However, managing or directing a marketing team requires general AND specialized knowledge. If you're looking to fill a marketing manager or director role, don't dismiss a savvy and strong marketing generalist. They'll surprise you with their knowledge, experience, leadership, and work ethic! #DigitalMarketing #MarketingHires
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CMO-As-A-Service | Fractional Chief Marketing Officer | Obsessed With Scaling Other People’s Businesses Via OnOffOnline CMOaaS℠
5 key lessons I learnt while running a social media agency 🤳🏾 : #1 : clients don’t want a pretty grid. they want measurable increase in awareness and revenue #2 : retainer fee model is a lose-win scenario. the agency isn’t incentivised enough and the client is left frustrated with recurring fee #3 : social media as a platform has evolved rapidly. hiring 1 social media agency to fulfil all requirements (video, creative, ads, website, PR, community) is not sustainable #4 : there’s more value for clients to build a core in-house marketing team and hire agencies for technicals (performance, website etc.) it costs the same as hiring an agency and there’s more control of the quality of output #5 : the average client hires 3-5 different agencies to fulfil all their digital marketing needs. eventually, the client ends up being the full-time marketing director. instead, hire a marketing manager who’s incentivised to bring results - and have them supervise and hire all marketing engines #socialmediagenciesaredying
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“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.
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B2B Marketing & Communications, Tech Start-ups ►Marketing Strategy ►Brand Management ►Digital and Demand Marketing ► Strategic Thought Leader, Energizing People Manager, Operational Excellence Champion
This is spot on. Marketing doesn't exist simply to send out bad emails, post self-serving company news on LinkedIn, and create sales collateral/decks (sorry to disappoint, but there isn't a magic sales sheet that will close deals). Marketing is about strategy, smart brand execution, and project management. If marketing is done well, sales teams perform better, customers are happier, and the market understands your product's value - all this is foundational to long-term success. Of course, the other option is to double down on the next big buzzword and hope that results in growth. I see you AI (and I don't mean Allen Iverson - yes that's a Philly reference).
“We’re hiring a head of marketing!” Sure, that’s what they say. But what they really mean is… 👉 “We’re hiring a head of promotion” Someone to… – Execute our tactics. – Run the ads. – Send the emails. – Create the promo codes. – Get the word out. That’s what many people think of as marketing. Yes, promotion should always be part of a coherent strategy. But it’s a different set of skills and activities altogether. It’s not going to move the needle on its own. Today, marketing has its fingers in everything. 1) The Strategy – The important work of research, positioning, segmentation, and targeting. The story. The network effects. The user experience. Being choiceful about all of these things. And to validate the market fit. 2) The Design – The logo. The look and feel. The endless debates. The arguments. The consensus. 3) The Support – Figuring out how to make sales easier. Getting into the weeds of how people in the market buy today. Their perceptions + what helps them get to where they want to be, faster. That’s (very) different from a traditional brand role. 4) The Project Management – The leadership on show. Management of time, money, effort, and resources. Everyday, there are more decisions to be made. More moving parts to juggle. More reasons to say “no”. More things to ship, to validate, and to communicate. Truth is, not much is going to happen with promotion alone. It requires all of the above and more. In fact, the only thing that usually happens is REHIRING for this position every 12 months, when things don’t work out. Because marketing is the easy scapegoat for a missed opportunity. Listen. It’s easy to be confused about the HoM role because it’s never for one person. It’s requires a marketing leader armed with the team, trust, and resources to LEAD + DO marketing. Today's smart founders view marketing as the LEADERSHIP function it (truly) is. And not a wave of random ads. #marketing #b2bmarketing PS. Good luck. It's the toughest job to fill today.
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1 person marketing team job posts be like: “Hiring for a skilled Marketer who can: ✨ Build and execute a full paid digital marketing stategy ✨ 20+ years in social media management ✨ Run all 17 of our social media channels ✨ Handle all of the traditional advertising buys ✨ Expert in Photoshop ✨ Must know SQL ✨ Develop and launch a full influencer strategy ✨ Garner 50 press hits per quarter ✨ Build a full email/SMS nurture campaign in a week ✨ Ability to make every social post go viral ✨ Expert in data analysis ✨ Design all print materials for our brand ✨ Handle all event planning and execution ✨ “Hey can you take notes in this meeting since you’re so organized & good at multitasking?” type of team player ✨ Ability to read customers minds is a bonus!” #marketing #digitalmarketing #marketingstrategies #socialmediamarketing
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Sallie Spradlin Public Relations offers an array of services to help your business define it's brand which results in your growth and success! Check some of our services below and book a consultation here: https://lnkd.in/gSRSdA7G Branding and Identity: Developing and refining the business's brand identity, including logos, taglines, and visual elements that convey the company's unique value proposition and resonate with the target audience. Marketing Strategy Development: This involves creating a comprehensive plan outlining the promotional objectives, target audience, messaging, and tactics to be used to achieve the desired outcomes. Advertising Campaigns: Planning, creating, and executing advertising campaigns across various channels such as print, digital, social media, television, radio, and outdoor advertising to reach potential customers and generate interest in the business's products or services. Social Media Marketing: Managing the business's presence on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to engage with customers, share content, run promotions, and build brand awareness. Content Creation: Producing high-quality content such as blog posts, articles, videos, infographics, and podcasts that educate, entertain, or inspire the target audience and reinforce the business's messaging and brand values. Email Marketing: Developing email marketing campaigns to nurture leads, promote products or services, and drive sales through targeted messaging and personalized communication with subscribers. Search Engine Optimization (SEO): Optimizing the business's website and online content to improve its visibility in search engine results pages (SERPs) and attract organic traffic from potential customers searching for relevant products or services. Media Relations: Building relationships with journalists, bloggers, influencers, and media outlets to secure positive press coverage, interviews, guest appearances, and other opportunities to increase the business's exposure and credibility. Promotional Events and Sponsorships: Organizing or participating in events, trade shows, conferences, and sponsorships to showcase the business's products or services, interact with customers, and create memorable brand experiences. Analytics and Reporting: Monitoring and analyzing the performance of promotional activities using metrics such as website traffic, social media engagement, conversion rates, and sales revenue to measure effectiveness and inform future strategies and optimizations.
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👇 Check out this list of #communicationsjobs #marketingjobs #jobs.
If I didn't own an agency I'd apply here: (💼 AKA #karasweeklyroundup) ------ Senior Manager, Integrated Marketing Manager, Digital/E-Commerce Marketing Youthforia via Tina Shim https://lnkd.in/eWUacaNY Director, Influencer Marketing (NYC or Los Angeles) Director, Social Media (NYC) Olaplex Inc. (Nasdaq: OLPX) via Lisa Bobroff https://lnkd.in/eqfYguG4 https://lnkd.in/euCGtCAu Manager, Social Media & Community Yellowbird® via Daniel Thompson https://lnkd.in/eW7_T5Wi Associate Director, Social Media (Hybrid, Chicago) Kimberly-Clark via Stacie Medley https://lnkd.in/eX3MP3AD Manager, Partnerships Epic Games via Mona Ibrahim 🇵🇸 https://lnkd.in/eknCkU4j Associate Manager, Social Media - Editorial & Special Projects (D.C.) National Geographic via Elizabeth Thompson https://lnkd.in/eUB-H_2T Director, Global Product (Hybrid, Portland) SOREL via Claire Wood https://lnkd.in/erSvJCDQ Director, Global Communications - Product & Global Programs Walmart via Rachael Renken Simmons https://lnkd.in/ehbmycCb Marketing Coordinator Visit Colorado Springs via Alexea Veneracion https://lnkd.in/eR5d3WzW Director, Brand Marketing (Hybrid, NYC) GlossGenius via Amy Hufft https://lnkd.in/e_Y2wceh Creative Director, Brand Design & Content (Remote) Orangetheory Fitness via David Chriswick https://lnkd.in/edPDeWsM Coordinator, Market Research Consumer Dynamics via Jonah Fay-Hurvitz https://lnkd.in/eCdFHa7V Marketing Manager, International (Hybrid, London) Jellycat via Victoria Leadbitter https://lnkd.in/ekVbXs2C --------------------- 🔥 We include hot jobs in our weekly newsletter: https://lnkd.in/enZsS-cw ✋ Want to join a private community of like-minded marketers? Get in here: https://lnkd.in/eP3neE-t #werehiring #gigalert
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As a CMO and VP of Marketing I made plenty of mistakes hiring. Hiring people and hiring agencies. Most of the time the root cause of that mistake was my problem - not the candidates, not the agencies. But me. It's me. Hi. I'm the problem it's me. Anyway, here's what I've learned: It comes down to me being able to articulate what I wanted and what good looked like. - Each hiring mistake came down to not having goals and a clear "what will this person do, and why, and what does success look like" - or not having at least tested that we "need" this role inside of the company first. For example, if you think you want to hire a product marketing manager, can you first do some of that job yourself so you can have a deeper understanding of what you need before jumping right to hiring. If you want to start doing events, don't jump right to hiring an Event Marketing Manager, but first do some of that yourself - learn more about the role, then go find the person to own it full-time. I would learn so much more about finding the right person and giving them the right plan and goals this way. - Each agency mistake was similar - I'd chase a shiny object and go look for an agency to hire and expect them to magically solve my problem or help each some goal without having a deep understanding of what I was really trying to accomplish. "We need to do a better job with PR" --> Rush to hire a PR agency --> Of course I'm going to be unhappy with the results. VS. Develop a hypothesis about PR, what we could be doing better, start to test some of this internally with the existing team or do it for 20% of my time, get some learnings, create a better and more specific plan, then go find a PR agency to help scale. Or working with a Creative Agency and not being happy with the output, but also not being able to properly articulate what I wanted with clear examples of what "good" looks like. Can you relate to this?
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